Cardiff School of Management>Courses>Digital Marketing Management - MSc

Digital Marketing Management - MSc/PgD/PgC

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Digital Marketing Institute and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.

  • How organisations engage and interact with Digital Customers.

  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.

  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. 

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give you the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital marketing landscape.

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PgDip) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Semester 1 (Certificate = Completing 60 credits):

  • Multi-channel Digital Marketing (20 credits)

  • Contemporary Trends in Digital Marketing (20)

  • Digital Content Creation and Copyrighting (20 credits)

Semester 2: (Diploma = Completion of stage 1 and an additional 60 credits):

  • Consumer Behaviour - Knowing your Digital Customer (20 credits)

  • Digital Analytics & Insights (20 credits)

  • Modern Marketing Research (20 credits)


  • Marketing Internship (20 credits)

  • In Search of Creativity, Innovation & Difference (20 credits)

Semester 3: Masters = Completion of stages 1 & 2 and either:

  • Digital Dissertation (60 credits)

  • Marketing Plan in a Digital Context (40 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.


Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, portfolios, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.

Employability & Careers

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:

  • Digital Marketing

  • Mobile Marketing

  • SEO Account Management

  • Web Analytics

  • Search and Social Media

  • Web Content Management

  • Digital Creative Development

  • Marketing Communications

  • Marketing

Additionally, the course is excellent preparation for continuing your study at MPhil or PhD level at Cardiff Metropolitan University.

Entry Requirements & How to Apply

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

Selection Procedure:
Selection for this course is through an application form and where relevant an interview.

How to Apply:
Applications for this course should be made direct to the university via our self-service facility.

For further information please visit our How to Apply pages at

If you are interested in using credit from another institution, or have obtained qualifications and/or experience to study for a course at Cardiff Met, you can find further information on this as well as information on how to apply on the RPL page.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Tahir Mushtaq:


Tel: 029 20‚Äč41 6040

Key Course Information

Place of Study: 
Llandaff Campus

Cardiff School of Management

Course Length:
One year full-time or two years part-time.

More About the Course
My Journey From BA to MSC with Cardiff Met and Running my Own Business

Read about how graduate Caitie Fitzpatrick went from studying her BA (Hons) Business & Management to MSc Digital Marketing Management and starting up her own Digital Marketing Agency
Read more.

Student Interview

International Student Reda from Morocco speaks to us about his experience on the MSc Digital Marketing Management

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting