Cardiff School of Management>Courses>Events Management - BA (Hons) Degree
BA (Hons) Events Management

Events Management - BA (Hons) Degree

 

Key Facts

UCAS Code: N820
Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.


Place of Study: 
Llandaff Campus

School:
Cardiff School of Management

Course Length: Three years full-time or four years full-time if undertaking year long industry placement. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long industry​ placement.

Also available part-time and can take up to six years. Generally we find most students will complete 60 credits per year. 

Part-time fees:
Charges are per single module unless specified: undergraduate = 10 credits. Please contact the programme leader for further information on modules to be studied part-time and how this will affect fees.

Glastonbury Work Experience
Students from BA Events give you an insight into their work experience at Glastonbury Festival.

Accredited by

Institute of Hospitality
Twitter

Blog Post

Hospitality & Events Blog
LIFE AFTER UNI: TURNING MY EVENTS MANAGEMENT WORK EXPERIENCE INTO A CAREER
Lois Basnett - BA Events Management Graduate.

Course Overview

If you are seeking to enter the events industry planning festivals, mega sports events, conferences, exhibitions, fundraising events or personal and life-stage celebrations our BA Events Management degree offers the skill set and networking opportunities to flourish. Our history of successful alumni and industry links across the UK means we are uniquely placed to provide our students with opportunities to gain experience across all sectors of the industry. We are also accredited by the Institute of Hospitality the professional body for aspiring managers working and studying in events, hospitality, leisure and tourism.

With our history of successful graduates and the wealth of internationally recognised venues, which attract artists like Ed Sheeran, the Rolling Stones, Cold Play, Beyoncé and Jay Z, in addition to major sports events such as the Champions League Finals, The Ashes, The Rugby World Cup and Volvo Ocean Race, there is no better place to be an events management student. You will also have the opportunity in the first and second years to work with other students and external partners on your own real-world live events projects.

Academically, our course will provide you with a thorough understanding of the key concepts of events management. You will become an expert in the techniques, specialisms and issues involved in staging events, from creative aspects of event design and theming, to staging and production, marketing and promotion, project management, safety and licensing, impact evaluation and sustainability, strategic management, finances and other critical industry issues. With our diverse teaching team, you will be exposed to the state-of-the art theories and research that will shape and transform the industry in the future. 

You can also study this programme as a straight three-year course or as a sandwich course, with the option to take a year out between the first and second year or between the second and third year.

Course information on this page relates to September 2019 entry.​

​Course Content​

Foundation Year (Year 0):​

This programme can incorporate a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

​​1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


Degree:

Year One:

The first year will introduce you to the key principles of events and management, in addition you will have the opportunity to stage a live event as part of the Event Design and Production module.

All compulsory modules:

  • Venue Logistics and Operations (20 credits)
  • Events in Context (20 credits)
  • Event Design and Production (20 credits)
  • Managing People and Organisations (20 credits)*
  • Finance for Managers (20 credits)
  • Personal Development Planning (10 credits)*
  • Diversity and Social Inclusion for Tourism, Hospitality and Events (THE) (10 credits)*

*Module available through the medium of Welsh

Year Two:

The second year builds on your existing knowledge base and progress into more specialist areas of events management. You are also required to undertake a work placement and again you will have the opportunity to stage live event as part of the Event Project Management module.

Compulsory modules:

  • Event Project Management (20 credits)
  • Major Incident and Crisis Management (10 credits)
  • Event Safety and Licensing (10 credits)
  • Marketing for Tourism, Hospitality and Events (20 credits)*
  • Human Resource Management for Tourism, Hospitality and Events (20 credits)
  • Business Development and Finance (10 credits)
  • Research Methods (10 credits)*
  • Work Experience (10 credits)

Optional modules (select one):

  • Certification (10 credits)
  • European Field Study (10 credits)
  • Social Events and Party Planning (10 credits)
  • Contemporary Cuisines for Large Scale Venues (10 credits)
  • Sociology of THE (10 credits)
  • Financial Planning for Business (10 credits)

*Can be studied through the medium of Welsh

Year Three:

The third year of the programme offers a host of options for students to tailor their degree based on their interests and career aspirations. You can also choose your final project type whether this be a more traditional Dissertation, an Enterprise Project for the entrepreneurs or an Independent Study for those preferring to take advantage of our diverse taught options.

Compulsory modules:

  • Legal Issues for Events (10 credits)
  • Strategic Management for Tourism, Hospitality and Events (20 credits)
  • Employability and Career Development (10 credits)
  • Dissertation* / Enterprise Project* (40 credits) or Independent Study (20 credits)

Choose at least one of the following:

  • Festivals and Cultural Events (20 credits)
  • Conferences, Exhibitions and Corporate Events (20 credits)
  • Fundraising and Charity Events (20 credits)
  • Global Sporting Events (20 credits)

Further optional modules:

  • Public Relations and Sponsorship for Tourism, Hospitality & Events (10 credits)
  • Branding and Advertising (10 credits)
  • International Field Study (10 credits)
  • Employee Resourcing (10 credits)
  • Corporate Finance (10 credits)
  • Industrial Work Experience (year out) (20 credits)
  • Wine Studies (10 credits)
  • Digital Consumer Experience for THE (10 credits)
  • Culture Power and Identity (20 credits)

*Can be studied through the medium of Welsh

Learning & Teaching

 

Your knowledge of the events industry and skills in events management will be developed through a mixture of lectures, seminars, tutorials and practical exercises.

In addition, you have the opportunity to partake in:

  • Live events projects
  • Work experience
  • Field trips
  • Group projects
  • Case studies
  • Group presentations
  • Directed research and reading
  • Guest lectures
  • Externally validated certificates

 

In terms of staff the course is led by Programme Director Dr Dewi Jaimangal-Jones, an expert in this field. In addition, you will be taught by a range of events, tourism, hospitality and business management experts from both academic and industry practitioner backgrounds.  You can find out more about the course team through the staff profiles area of the website.

As we place 'real world' experience at the heart of our programme, in the first year you will design and deliver your own event project, within the controlled environment of the university (Event Design and Production module). 

Then on the second year we work with a range of charities raising funds and awareness.  You will be required to research, develop, pitch, plan, deliver and evaluate your own live event project in a venue of your choice (Event Project Management module).  This could be anything from a music event, to a fashion show, a comedy night, or a talent show.

All our students have the opportunity and are encouraged to spend a year in industry as part of the course and recent students have spent this time with organisations such as Hewlett Packard, Disney, the Greenwich Country Club and various international hotel chains.

Our industry links mean that opportunities for gaining experience also go far beyond our official work placement modules and we actively encourage our students to undertake paid and volunteer work throughout the duration of their studies.

Assessment

The assessment strategy for the course varies to ensure the most appropriate method for each specific module and subject area. 

Course assessments are wide-ranging and include practical assessments, live events, essays, reports, presentations, portfolios, case studies and exams. The assessments are innovative and up-to-date, some examples being the production of a film, debating sessions, and the development of a ‘living CV’. Many assessments are also designed to be of practical use when working within the events industry. 

All students will also benefit from their own individual Personal Tutor who will remain with you throughout your studies. The Personal Tutors work closely with the Programme Directors, Year Tutors and Student Services to ensure that your needs are effectively met and that your time at Cardiff Met is both a pleasant and successful experience.

Employability & Careers

From the moment you arrive we will do our utmost to provide you with opportunities to enable you to achieve your career ambitions. 

Having a long history of successful alumni and being placed in Cardiff, a city which hosts so many different events, we are uniquely placed to provide our students with opportunities to gain experience across all sectors of the industry. 

Graduating from our Events Management course you will have a management qualification and outstanding CV that will provide excellent career and employment prospects in all areas of the events industry, including festivals, conferences, exhibitions, corporate hospitality, sports, fundraising, sponsorship, experiential marketing and more. 

Our Events Management graduates have secured employment in a range of organisations across the private, public and voluntary sectors from international venues and events companies, to hotel chains and tour operators, major sponsors and sporting events, to local authorities, charities and private sector organisations too.

Come to one of our open days and we can tell you more about these exiting opportunities.

Entry Requirements​ & How to Apply

Foundation route:

Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​ and 32 UCAS Tariff Points from at least one A level (or equivalent).

Degree:

Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​, plus one of the following:

  • 96-112 points from at least 2 A Levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject 
  • RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma overall grade MMM - DMM
  • 96-112 points from the Irish Leaving Certificate at Highers to include 3 x H2. H4 minimum grade considered towards points offer
  • 96-112 points from Scottish Advanced Highers to include grades DD
  • 96-112 points from Access to Higher Education Diploma

*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSE Mathematics or Mathematics – Numeracy.

We encourage applications from those with a strong interest in the events sectors. Applicants demonstrating relevant experience or engagement with the sector through their personal statement will be welcome. 

If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to the UCAS Course Search​ for entry requirements. Further information on our entry requirements, including qualifications from the EU can be found by clicking here.

 

International Applicants
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Selection Procedure:
Selection is usually on the basis of a completed application and personal statement.

How to Apply:
Full-time applications for this course should be made online to UCAS at www.ucas.com. Part-time applications should be made direct to the University at www.cardiffmet.ac.uk/selfservice. For further information please visit our How to Apply pages at www.cardiffmet.ac.uk/howtoapply.

Recognised Prior Learning (RPL) and Credit Transfer into year 2 & 3

If you are interested in transferring credit from another institution to study at Cardiff Met for a course which accepts entry for year 2 and/or 3, you can find further information on this and information on how to apply on the RPL page. Please contact Admissions for any queries that you have on RPL.

Mature students

A mature applicant is anyone over the age of 21 who didn't go to university after school or college. Cardiff Met welcomes applications from mature applicants and further advice and information can be found here.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email askadmissions@cardiffmet.ac.uk.

For course specific enquiries, please contact the programme leader, Dr Dewi Jaimangal-Jones:
Email: djaimangal-jones@cardiffmet.ac.uk
Tel: 029 2041 6321


Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting www.cardiffmet.ac.uk/terms