Cardiff School of Management>Courses>Events Management - BA (Hons) Degree

Events Management - BA (Hons) Degree

The BA (Hons) Events Management degree at Cardiff Met will provide you with the skills and knowledge to take advantage of the diverse and exciting opportunities in the events industry, which is worth £42.3 billion in the UK. Whether you are interested in festivals, sports, conferences, exhibitions, fundraising events, party planning, life-stage celebrations, or another area, this degree will leave you equipped to flourish.  

As one  of the longest running Events Management degrees in the country, with experienced staff, extensive alumni and industry links across the UK the Events Management degree at Cardiff Met recently received an overall student satisfaction rating of 92%. We are also one of a handful of UK Events courses accredited by the Institute of Hospitality demonstrating we meet recognised levels and standards of professional knowledge, skills and understanding, relevant to the needs of the industry and accepted international benchmark standards.

This course combines business management skills with key concepts of events management. You will learn the techniques, specialisms and issues involved in staging events, from creative aspects of event design and theming, to staging and production, marketing and promotion, project management, safety and licensing, impact evaluation and sustainability, strategic management, finances and other critical industry issues. We also offer a unique pathway structure facilitating specialisation in specific sectors such as festivals and cultural events, global sporting events and conferences, exhibitions and corporate events.

As an Events City, with both internationally recognised venues and a plethora of smaller arts and cultural venues, Cardiff is an ideal location for those studying Events Management.  With the Principality Stadium, Motorpoint Arena, Wales Millennium Centre, SWALEC Stadium and Cardiff City Stadium attracting major artists like Ed Sheeran, the Rolling Stones, Cold Play, Beyoncé and Jay Z, in addition to major sports events such as the Champions League Finals, The Ashes, The Rugby World Cup and Volvo Ocean Race, Cardiff truly is a world class Events City. 

Course information on this page relates to 2021 entry

Changes may occur to certain credit values of some modules due to a change in University Policy to deliver credits in multiples of 20, which will be confirmed through a modification event taking place in March 2021.  Applicants will be notified of any changes once the modification has been confirmed 

​Course Content​

Foundation Year (Year 0):​

This programme can incorporate a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

​​1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


Degree:

Year One:

The first year will introduce you to the key concepts in business and events management.

All compulsory modules:

  • Venue Logistics and Operations (20 credits)
  • Events in Context (20 credits)
  • Event Design and Production (20 credits)
  • Managing People and Organisations (20 credits)*
  • Finance for Managers (20 credits)
  • Personal Development Planning (10 credits)*
  • Diversity and Social Inclusion for Tourism, Hospitality and Events (10 credits)*

*Module available through the medium of Welsh

Year Two:

The second year builds on your existing knowledge base and progress into more specialist areas of events management.

Compulsory modules:

  • Event Project Management (20 credits)
  • Major Incident and Crisis Management (10 credits)
  • Event Safety and Licensing (10 credits)
  • Marketing for Tourism, Hospitality and Events (20 credits)*
  • Human Resource Management for Tourism, Hospitality and Events(20 credits)
  • Business Development and Finance (10 credits)
  • Research Methods (10 credits)*
  • Work Experience (10 credits)


Optional modules (select one):

  • Certification (10 credits)
  • European Field Study (10 credits)
  • Social Events and Party Planning (10 credits)
  • Contemporary Cuisines for Large Scale Venues (10 credits)
  • Sociology of Tourism, Hospitality and Events (10 credits)
  • Financial Planning for Business (10 credits)

*Can be studied through the medium of Welsh

Year Three:

The third year enables students to tailor their degree based on their interests and career aspirations.

Compulsory modules:

  • Legal Issues for Events (10 credits)
  • Strategic Management for Tourism, Hospitality and Events (20 credits)
  • Employability and Career Development (10 credits)
  • Dissertation* / Enterprise Project* (40 credits) or Independent Study (20 credits)


Choose at least one of the following:

  • Festivals and Cultural Events (20 credits)
  • Conferences, Exhibitions and Corporate Events (20 credits)
  • Global Sporting Events (20 credits)


Further optional modules:

  • Public Relations and Sponsorship for Tourism, Hospitality & Events (10 credits)
  • Branding and Advertising (10 credits)
  • International Field Study (10 credits)
  • Employee Resourcing (10 credits)
  • Corporate Finance (10 credits)
  • Industrial Work Experience (year out) (20 credits)
  • Digital Consumer Experience for Tourism, Hospitality & events (10 credits)
  • Culture Power and Identity (20 credits)​


*Can be studied through the medium of Welsh

Learning & Teaching

The course will be delivered through a mixture of lectures, seminars, tutorials and practical exercises and supported by our online platform Moodle.

In addition, you have the opportunity to partake in:

  • Live events projects in years 1 and 2
  • Work experience
  • Field trips
  • Group projects
  • Case studies
  • Group presentations
  • Directed research and reading
  • Guest lectures
  • Externally validated certificates

In terms of staff the course is led by Programme Director Dr Dewi Jaimangal-Jones, an expert in this field. In addition, you will be taught by a range of events, tourism, hospitality and business management experts from both academic and industry practitioner backgrounds.  You can find out more about the staff in the Tourism, Hospitality and Events Department through the staff profiles area of the website.

As we place 'real world' experience at the heart of our programme, in the first year you will design and deliver your own event project, within the controlled environment of the university (Event Design and Production module).

On the second year we work with a range of charities raising funds and awareness. You will be required to research, develop, pitch, plan, deliver and evaluate your own live event project in a venue of your choice (Event Project Management module).  This could be anything from a music event, to a fashion show, a comedy night, or a talent show. You can see some of the past events on the Events Management Facebook page.

All our students have the opportunity and are encouraged to spend a year in industry as part of the course and recent students have spent this time with organisations such as Hewlett Packard, Disney, the Greenwich Country Club and various international hotel chains.

Our industry links mean that opportunities for gaining experience also go far beyond our official work placement modules and we actively encourage our students to undertake paid and volunteer work throughout the duration of their studies.

Assessment

Course assessments are wide-ranging and linked to the learning  outcomes of individual modules and the industry and academic skills they are intended to develop. Thus assessments include research projects, event proposals, plans and other documentation, live events, essays, reports, presentations, portfolios, case studies and everyone's favourite, exams.

Our assessments are also designed to develop and promote transferrable skills and be of practical use when working within the events industry. This involves team working, problem solving, presentation skills, digital skills, communication and working under pressure.

All students will benefit from their own individual Personal Tutor who will remain with you throughout your studies. The Personal Tutors work closely with the Programme Directors, Year Tutors and Student Services to ensure that your needs are effectively met and that your time at Cardiff Met is both a pleasant and successful experience.

Employability & Careers

Having a long history of successful alumni and being placed in Cardiff as an events city, we are uniquely placed to provide our students with opportunities to gain experience across all sectors of the industry. From the moment you arrive our academic team and careers service will do their utmost to provide you with opportunities to enhance your employability and achieve your career ambitions.

We have a dedicated employability lead within the Department who brings in employers offering placement schemes to students and assists students seeking internships and placements. We also have a Careers consultant for the School of Management as part of the wider Careers Service, which is open to both existing students and recent graduates. This team combined provide a range of careers events including careers fairs and forums and support including employability talks and workshops. Cardiff School of Management is also home to the Centre for Entrepreneurship Cardiff Metropolitan University's dedicated department for supporting and encouraging entrepreneurship amongst students and graduates.

Graduating from our Events Management course you should have a management qualification and outstanding CV that will provide excellent career and employment prospects in all areas of the events industry, including festivals, conferences, exhibitions, corporate hospitality, sports, fundraising, sponsorship, experiential marketing and more.

Our Events Management graduates have secured employment in a range of organisations across the private, public and voluntary sectors from international venues and events companies, to hotel chains and tour operators, major sponsors and sporting events, to local authorities, charities and private sector organisations too.

For those seeking further studies beyond a degree we also offer a Masters programme in Event Project Management alongside courses in various other areas, which our Events Management graduates can progress onto.

Come to one of our open days and we can tell you more about these exiting opportunities.

Entry Requirements​ & How to Apply

Foundation route:

Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​ and 32 UCAS Tariff Points from at least one A level (or equivalent).

Degree:

Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​, plus one of the following:

  • 96-112 points from at least 2 A Levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
  • RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma overall grade MMM - DMM
  • 96-112 points from the Irish Leaving Certificate at Highers to include 3 x H2. H4 minimum grade considered towards points offer
  • 96-112 points from Scottish Advanced Highers to include grades DD
  • 96-112 points from Access to Higher Education Diploma

*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSE Mathematics or Mathematics – Numeracy.

We encourage applications from those with a strong interest in the events sectors. Applicants demonstrating relevant experience or engagement with the sector through their personal statement will be welcome.

If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to the UCAS Course Search​ for entry requirements. Further information on our entry requirements, including qualifications from the EU can be found by clicking here.

International Applicants
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Selection Procedure:
Selection is usually on the basis of a completed application and personal statement.

How to Apply:
Full-time applications for this course should be made online to UCAS at www.ucas.com. Part-time applications should be made direct to the University at www.cardiffmet.ac.uk/selfservice. For further information please visit our How to Apply pages at www.cardiffmet.ac.uk/howtoapply.

Recognised Prior Learning (RPL) and Credit Transfer into year 2 & 3

If you are interested in transferring credit from another institution to study at Cardiff Met for a course which accepts entry for year 2 and/or 3, you can find further information on this and information on how to apply on the RPL page. Please contact Admissions for any queries that you have on RPL.

Mature students

A mature applicant is anyone over the age of 21 who didn't go to university after school or college. Cardiff Met welcomes applications from mature applicants and further advice and information can be found here.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email askadmissions@cardiffmet.ac.uk.

For course specific enquiries, please contact the programme leader, Dr Dewi Jaimangal-Jones:
Email: djaimangal-jones@cardiffmet.ac.uk
Tel: 029 2041 6321

Key Course Information

UCAS Code: N820
Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.


Place of Study: 
Llandaff Campus

School:
Cardiff School of Management

Course Length: Three years full-time or four years full-time if undertaking year long industry placement. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long industry​ placement.

Also available part-time and can take up to six years. Generally we find most students will complete 60 credits per year. 

Part-time fees:
Charges are per single module unless specified: undergraduate = 10 credits. Please contact the programme leader for further information on modules to be studied part-time and how this will affect fees.

92%
Overall Student Satisfaction*
*National Student Survey 2020
Blog
Life after Uni: How Events Management at Cardiff Met led to a career I love

Events Management graduate Paige, blogs about how the practical experience gained whilst studying Events Management at Cardiff Met, led her to kick start her career.
Read more.

Blog
From Foundation programme, to graduating with a first class honours and my dream career in Events Management.

Events Management graduate Louis, blogs about his journey from foundation to Events Management and the practical experience he gained along the way to help him secure a career in the events industry.
Read more

Blog
5 highlights of studying Events Management at Cardiff Met.

Events Management student Leah, blogs about her top highlights of studying Events at Cardiff Met - so far.
Read more



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