Cardiff School of Management>Courses>Fashion Marketing Management MSc PgD PgC

Fashion Marketing Management - MSc/PgD/PgC

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. 

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry.  Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry. 

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1: (September - December)

  • Multi-channel Fashion Marketing
  • International and Luxury Brand Management
  • Creative Direction and Communication for Fashion

Term 2: (January - May)

  • Understanding the Fashion Consumer
  • Strategic Fashion Buying and Product Management
  • Modern Marketing Research


  • Creativity, Marketing and Enterprise

Term 3: (Summer)

  • Fashion Dissertation (60 credit)
  • Marketing Plan in a Fashion Context (40 credits)
  • Work-based Learning (20 credits)
  • Marketing Internship (20 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.


Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies.

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:

• Buying and Merchandising

• Positions in Advertising

• Fashion Brand Management

• Public Relations and Publicity

• Fashion Writing

• Fashion Marketing and Consumer Research

• Sales and Brand Development

• International Fashion Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

Entry Requirements & How to Apply

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought. 

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

International Applicants
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Selection Procedure:
Selection for this course is through an application form.

How to Apply:
Applications for this course should be made via our self-service application system.

Two full references to be uploaded with your application.

For further information please visit our How to Apply pages at

If you are interested in using credit from another institution, or have obtained qualifications and/or experience to study for a course at Cardiff Met, you can find further information on this as well as information on how to apply on the RPL page.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Jo Wiltshire Tidy:

Key Course Information

Place of Study: 
Llandaff Campus

Cardiff School of Management

Course Length:
One year full-time or two years part-time.

September & January intakes available.

25% Alumni Discount:
The Cardiff Metropolitan University Alumni Discount is a 25 per cent reduction in tuition fees for Cardiff Met Alumni enrolling on taught postgraduate courses.
See if you are eligible.

Gaining Fashion Industry Experience with the 'Working Wardrobe' Initiative

Read about how Nuwanee developed her confidence and industry experience through volunteering.
Read more.

More About the Course
MSc Fashion Marketing Management Pop-Up Shop

Watch MSc Fashion Marketing Management students run a pop-up shop at Cardiff Met.

Student Interview: Tora

International Student Tora from Thailand speaks about his experience on the MSc Fashion Marketiing Management

Staff Profile
Staff Profile

"My research interests focus on designing transformative learning experiences gained through practical ‘real-world’ projects that enable students to apply theory to practice in a meaningful way. The fashion industry is a fast-moving, competitive and passionate environment, with constant innovation and creativity at its heart.

This inspires my approach to curriculum design within the degrees I lead. These courses include a blend of strategic and creative approaches to delivery and assessment. Having spent a decade within the fashion industry before returning to academia, I focus on fusing current industry challenges into assessment, without compromising on academic rigour. My approach to students learning is influenced by my analysis and understanding of the student lifecycle - focusing on students as individuals, who have evolving identities and needs."

Jemma Oeppen Hill,  Senior Lecturer for MSc Fashion Marketing Management

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting