Cardiff School of Management>Courses>International Tourism Management - BA (Hons) Degree

International Tourism Management - BA (Hons) Degree

The International Tourism Management degree at Cardiff Met is accredited by Tourism Management Institute.

While the tourism industry is one of the world's largest industries and is both dynamic and multi-disciplinary, it is fragile and requires new approaches when it comes to tackling overtourism, the growth of domestic tourism and its importance to general health and wellbeing. Therefore, in order to help you explore and prepare for a career in this diverse and changing industry, our BA (Hons) International Tourism Management provides a blend of core knowledge that reflects the economic, environmental and social context and practice of tourism with rigorous management underpinning throughout the course. With both a flexible learning and teaching approach, you will have greater control over the when and the where of your learning through both on and off-line experiences.

Industry engagement remains a strong focus of our BA(Hons) International Tourism Management. In the past, students have undertaken placements both overseas and within the UK. Overseas placements have included Universal Studios, Disney and a range of resort hotels and country clubs within the USA. However, while the tourism industry remains resilient, it does require new skills in innovation, creativity and risk management. Therefore, students now have the opportunity to develop live consultancy reports as part of this module for a range of organisations such as the National Trust, the Youth Hostel Association, Cardiff Airport, National Museum of Wales, airlines and tourist information centres. Thus, helping to maintain strong industry engagement in these challenging times.

To enhance the module content further, both our BA(Hons) International Tourism Management draws on the expertise of a number of industry experts including Visit Wales, Cardiff Airport and the Principality Stadium, Cardiff Motorpoint Arena, CADW, Cardiff Castle. The course team have frequently arranged visits and virtual tours of many local tourist attractions and destinations. If you choose one of the field study modules there is also the opportunity to experience and examine destinations such as Alicante, Morocco and Gambia with their own individual assessment methods.

The BA in International Tourism Management is accredited by the Tourism Management Institute. Work in this programme is not only underpinned by the research being undertaking by the academic staff, but also the Welsh Centre for Tourism Research (WCTR) and the Association for Tourism in Higher Education.

We are also proud to be an Educational Partner of ABTA, the leading association of travel agents and tour operators, and our students are able to apply for the competitive ABTA Internship.

Course information on this page relates to 2022 entry. 

This programme will undergo elective review in March 2022. As such, course content shown below may change to ensure the programme remains current. Any applicants will be informed of any changes once confirmed. 

Changes may occur to certain credit values of some modules due to a change in University Policy to deliver credits in multiples of 20, which will be confirmed through a modification event taking place in March 2022.  Applicants will be notified of any changes once the modification has been confirmed.

Course Content

Foundation Year (Year 0):

This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


Both the BA (Hons) International Tourism Management comprises of a number of core management and tourism specific modules, with a range of options to enable students to tailor the courses to their specific interests and career ambitions.

During each year of study, students will complete 120 credits worth of modules from the lists below:

Year One:

Compulsory modules for all pathways:

  • The Tourism Industry (20 credits)
  • Tourism for a Small Planet (20 credits)
  • Diversity and Social Inclusion for Tourism, Hospitality and Events (10 credits)
  • Finance for Managers (20 credits)*
  • Managing People and Organisations (20 credits)*
  • Personal Development Planning (10 credits)
  • Visitor Attraction Experience (20 credits)

*Available through the medium of Welsh

Year Two:

Compulsory modules for all pathways:

  • Developing a Competitive Destination (20 credits)
  • Business Development and Finance (10 credits)
  • Human Resource Management for Tourism, Hospitality and Events (20 credits)
  • Marketing for Tourism, Hospitality and Events (20 credits)*
  • Research Methods (10 credits)*
  • Work Experience (10 credits)
  • Niche Tourism (20 credits)

Optional modules (10 credits):

  • Certification Module
  • European Field Study
  • Financial Planning for Business
  • Sociology of Tourism, Hospitality and Events
  • Major Incident and Crisis Management
  • Events Safety and Licensing**
  • Social Events and Party Planning**

*Available through the medium of Welsh
**Available only on the International Tourism and Events Management pathway

Year Three:

Compulsory modules for all programmes:

  • Tourism Ethics (20 credits)
  • Strategic Management for Tourism, Hospitality and Events (20 credits)
  • Dissertation (40 credits) OR Enterprise Project (40 credits) OR Independent Study (20 credits)
  • Culture, Power and Identity (20 credits)

Optional modules:

  • Branding and Advertising (10 credits)
  • Corporate Finance (10 credits)
  • Digital Customer Experience for Tourism, Hospitality and Events (10 credits)
  • Employability and Career Development (10 credits)
  • Employee Resourcing (10 credits)
  • Industrial Work Experience (20 credits)
  • International Field Study (10 credits)
  • Public Relations and Sponsorship (10 credits)
  • Wine Studies (10 credits)
  • Global Sporting Events (20 credits)
  • Festivals and Cultural Events (20 credits)
  • Conferences, Exhibitions and Corporate Events (20 credits)

This programme will undergo elective review in March 2022. As such, course content shown below may change to ensure the programme remains current. Any applicants will be informed of any changes once confirmed. 

Final year modules may be impacted due to the discontinuation this year of pathways.  Applicants will be informed if there are changes.

Changes may occur to certain credit values of some modules due to a change in University Policy to deliver credits in multiples of 20, which will be confirmed through a modification event taking place in in March 2022. Applicants will be notified of any changes once the modification has been confirmed.

Learning & Teaching

Lectures are a major part of the teaching strategy for both programmes, these will be supplemented with tutorials and seminars to expand upon and consolidate material covered in lectures. Visiting speakers and guest lecturers are also used by the specific module team at all three levels. In addition to timetabled delivery, students are expected to spend additional time reading, preparing for classes, engaging in group or virtual projects, researching and completing assessments. All of your chosen modules can be accessed via Moodle. As a student you will also have access to Library services, Met Search, and resources from both ABTA and the Institute of Hospitality.

Each student on both the BA (Hons) International Tourism Management has their own allocated personal tutor who remains the same throughout the duration of your studies. You will meet with your personal tutor during induction week and at several designated touch points during the year. The Personal Tutor Scheme aims to promote success and achievement, supporting all students to realise their potential through development of Graduate Attributes (as outlined in the University's Graduate Attribute Framework) in conjunction with their academic studies and extracurricular activities. Central to the success of this approach will be supporting effective, meaningful and empowering student and tutor partnerships.

The teaching and research expertise of the academic staff on these programmes covers a range of different themes and areas relating to tourism and events.

Dr Emmet McLoughlin teaches on a number of modules across both programmes, where his research interests include data driven approaches to sustainability, indicators of sustainability and sustainable planning for tourism and events.

Dr Jeanette Reis research focus is on sustainable marine management, most recently with an emphasis on marine wildlife tourism. Dr Reis has published a number of academic papers, books and consultancy reports over the last 20 years involving projects based across the UK, Europe and Canada.

Dr Vicky Richards teaches on a number of modules across tourism, research methods and student research. Particular research interests focus on and complement teaching in areas including the 'tourist gaze', increased emphasis on visitor experience, issues of embodiment, gender, tourism for all and social justice.

Helene Grousset-Rees teaches a range of subjects relating to tourism, hospitality and events, including visitor attractions, sustainable business practices, field study, digital marketing and marketing management, all with a strong focus on the customer experience.

Dr Emma Bettinson teaches across the range of undergraduate and postgraduate programmes in the department with a special interest in Tourism Marketing and Branding and Advertising

Dr Sheena Carlisle is a senior lecturer in tourism management and research interests include destination development, crisis management, tourism ethics and skills for sustainability in tourism.

Dr Claire Haven-Tang teaches on modules including Niche Tourism, with particular research interests in destination development, Sense of Place, tourism SMEs and business & event tourism.


The School of Management assessment strategy for each module on the BA(Hons) International Tourism Management varies to ensure the most appropriate method is used to achieve learning outcomes. A range of assessment methods are used, including essays, reports, presentations, case studies, podcasts, films, poster presentations, and examinations.

Employability & Careers​

Tourism is a vital sector of the UK economy, and as an industry it has proven itself in the past to be both innovating and resilient in the face of disease and natural disasters, with a strong need for specialist managers in the areas of innovation, creativity,  digital skills, sustainability and risk management. As such the tourism industry offers a diverse range of career opportunities were graduates will be well placed to secure managerial positions in the private, public and voluntary sectors of the tourism industry, both in the UK and overseas. Opportunities exist in the fields of destination marketing and planning, travel and tour operations, events management, sports management and marketing national and local tourism organisations, visitor attractions management, hospitality provision, and small business development (possibly leading to self-employment). In both programmes, there is a strong focus on transferable skills and with the management focus of the course, graduate opportunities also exist in wider business areas (HR, Marketing etc).

Further study options include a number of certification courses such as BIIAB Personal License Holders Award and Level 2 Food Safety. Also, students have an opportunity to complete a M.Sc. in Hospitality and Tourism Management or M.Sc. in Event Management, with opportunities for progression onto doctoral programmes, such as MPhil, PhD, DMan and Prof Doc, all here at Cardiff Met.

Entry Requirements​ & How to Apply


Five GCSE passes including English Language and Mathematics or Mathematics - Numeracy at grade C/4 or above, plus 96 - 112 points from at least 2 A levels (or equivalent).

Typical offers may include:

  • 96-112 points from at least 2 A levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
  • RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma overall grade MMM - DMM
  • 96-112 points from at least 2 Scottish Advanced Highers to include grades DD
  • 96-112 points from the Irish Leaving Certificate at Highers to include 3 x H2 grades. Higher level subjects only considered with a minimum grade H4
  • 96-112 points from the Access to Higher Education Diploma

If you do not meet the above entry requirements, we also offer a Foundation programme which allows progression to year 1

We encourage applications from those with a strong interest in the tourism sectors. Applicants demonstrating relevant experience or engagement with the sector through their personal statement will be welcome.

If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to the UCAS Course Search for entry requirements. Further information on our entry requirements, including qualifications from the EU can be found by clicking here.


International Applicants
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Selection Procedure:
Selection is usually on the basis of a completed application

How to Apply: Full-time applications for this course should be made online to UCAS at Part-time applications should be made to the University at For further information please visit our How to Apply pages at​.

Recognised Prior Learning (RPL) and Credit Transfer into year 2 & 3

If you are interested in transferring credit from another institution to study at Cardiff Met for a course which accepts entry for year 2 and/or 3, you can find further information on this and information on how to apply on the RPL page. Please contact Admissions for any queries that you have on RPL.

Mature students

A mature applicant is anyone over the age of 21 who didn't go to university after school or college. Cardiff Met welcomes applications from mature applicants and further advice and information can be found here.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Dr Emmet McLoughlin:

Key Course Information

UCAS Codes:
N801: International Tourism Management*

*Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website

Place of Study: 
Llandaff Campus

Cardiff School of Management

Course Length:
Three years full-time or four years full-time if undertaking year long industry placement. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long industry placement.

Also available part-time and can take up to six years.

Part-time fees:
Charges are per single module unless specified: undergraduate = 10 credits. Please contact the programme leader for further information on modules to be studied part-time and how this will affect fees.

Meet the Team: Dr Emmet McLoughlin

Meet Dr Emmet McLoughlin, Programme Director the BA (Hons) International Tourism Management at Cardiff Met.

Meet the Team: Dr Victoria Richards

Meet Dr Victoria Richards, Senior Lecturer in Tourism Management at Cardiff Met.

Meet the Team: Hélène Grousset-Rees

Meet Hélène Grousset-Rees, Senior Lecturer in Tourism Management at Cardiff Met.

Overall Student Satisfaction*
*National Student Survey 2020
In work or further study within 15 Months*
*Graduate Outcomes Survey 2019
Experiencing Alicante – My Cardiff Met Tourism field trip

Carl blogs about the degree field trip to Alicante and experiencing how the tourist industry works in the real world.
Read more.


Our virtual 'Open Day Every Day' allows you to find out more about your course interests, Live Chat with admissions, accommodation team and student finance*. You can also chat with our students via Unibuddy, as well as tour our accommodation and see what Cardiff has to offer.

Want to visit us in person?
Find out more about on-site Open Days and Campus Tours by following the link below.

Live Chat

Have a question? You can Live Chat with our Admissions Team Mon-Fri (9am-4.30pm) on this page below right. Just click that chat icon and our team are there to help. Alternatively, click on the icons below to chat with the relevant service*

Accommodation Team

Accommodation Team

Have a question about living in halls?
Chat with our team*.

Start Chat | Visit Accommodation Pages
Student Finance

Student Finance

Have a question about student finance?
Chat with our team*.

Start Chat | Student Finance Pages
Our Students

Our Students

Have a question about life in Cardiff?
Chat with our student ambassadors*.

Start Chat | Student Life Pages


Making an international application?
Chat with our international team*.

Start Chat | International Pages

* Chat availability may vary by service and only operate Monday-Friday


'Choosing a university isn't just about your course, you'll also want to see where you could be spending the next few years of your life - finding your home away from home. Explore our accommodation and fantastic capital city below.'

Tour Our Accommodation

Take a 360 degree video tour of our student halls.

Discover Cardiff - Our City, Your Home

A fantastic student city, Cardiff has something for everyone.

Performance Sport

Cardiff Met provides and manages a TASS accredited Dual Career Scheme environment that allows students to achieve their academic potential alongside training, playing and performing in their chosen sport.

With personal experience of competing on the international stage and undertaking world leading research, our academic and Performance Sport staff create a truly unique environment of sporting excellence. The integrated model means you can be assured our programmes are informed by the latest in coaching and support services all designed to develop you as an athlete. Coupled with our key partnerships with a variety of National Governing Bodies our programmes work alongside recognised talent pathways. Find out more

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting