Foundation Year (Year 0):
This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:
1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.
Further information about the foundation year can be found by
Both the BA (Hons) International Tourism Management comprises of a number of core management and tourism specific modules, with a range of options to enable students to tailor the courses to their specific interests and career ambitions.
During each year of study, students will complete 120 credits worth of modules from the lists below:
Compulsory modules for all pathways:
- The Tourism Industry (20 credits)
- Tourism for a Small Planet (20 credits)
- Diversity and Social Inclusion for Tourism, Hospitality and Events (10 credits)
- Finance for Managers (20 credits)*
- Managing People and Organisations (20 credits)*
- Personal Development Planning (10 credits)
- Visitor Attraction Experience (20 credits)
*Available through the medium of Welsh
Compulsory modules for all pathways:
- Developing a Competitive Destination (20 credits)
- Business Development and Finance (10 credits)
- Human Resource Management for Tourism, Hospitality and Events (20 credits)
- Marketing for Tourism, Hospitality and Events (20 credits)*
- Research Methods (10 credits)*
- Work Experience (10 credits)
- Niche Tourism (20 credits)
Optional modules (10 credits):
- Certification Module
- European Field Study
- Financial Planning for Business
- Sociology of Tourism, Hospitality and Events
- Major Incident and Crisis Management
- Events Safety and Licensing**
- Social Events and Party Planning**
*Available through the medium of Welsh
**Available only on the International Tourism and Events Management pathway
Compulsory modules for all programmes:
- Tourism Ethics (20 credits)
- Strategic Management for Tourism, Hospitality and Events (20 credits)
- Dissertation (40 credits) OR Enterprise Project (40 credits) OR Independent Study (20 credits)
- Culture, Power and Identity (20 credits)
- Branding and Advertising (10 credits)
- Corporate Finance (10 credits)
- Digital Customer Experience for Tourism, Hospitality and Events (10 credits)
- Employability and Career Development (10 credits)
- Employee Resourcing (10 credits)
- Industrial Work Experience (20 credits)
- International Field Study (10 credits)
- Public Relations and Sponsorship (10 credits)
- Wine Studies (10 credits)
- Global Sporting Events (20 credits)
- Festivals and Cultural Events (20 credits)
- Conferences, Exhibitions and Corporate Events (20 credits)
Final year modules may be impacted due to the discontinuation this year of pathways. Applicants will be informed if there are changes.
Changes may occur to
certain credit values of some modules due to a change in University Policy to
deliver credits in multiples of 20, which will be confirmed through a
modification event taking place in in March 2021.
Applicants will be notified of any changes once the modification has
Learning & Teaching
Lectures are a major part of the teaching strategy for both programmes, these will be supplemented with tutorials and seminars to expand upon and consolidate material covered in lectures. Visiting speakers and guest lecturers are also used by the specific module team at all three levels. In addition to timetabled delivery, students are expected to spend additional time reading, preparing for classes, engaging in group or virtual projects, researching and completing assessments. All of your chosen modules can be accessed via Moodle. As a student you will also have access to Library services, Met Search, and resources from both ABTA and the Institute of Hospitality.
Each student on both the BA (Hons) International Tourism Management has their own allocated personal tutor who remains the same throughout the duration of your studies. You will meet with your personal tutor during induction week and at several designated touch points during the year. The Personal Tutor Scheme aims to promote success and achievement, supporting all students to realise their potential through development of Graduate Attributes (as outlined in the University's Graduate Attribute Framework) in conjunction with their academic studies and extracurricular activities. Central to the success of this approach will be supporting effective, meaningful and empowering student and tutor partnerships.
The teaching and research expertise of the academic staff on these programmes covers a range of different themes and areas relating to tourism and events.
Dr Emmet McLoughlin teaches on a number of modules across both programmes, where his research interests include data driven approaches to sustainability, indicators of sustainability and sustainable planning for tourism and events.
Dr Jeanette Reis research focus is on sustainable marine management, most recently with an emphasis on marine wildlife tourism. Dr Reis has published a number of academic papers, books and consultancy reports over the last 20 years involving projects based across the UK, Europe and Canada.
Dr Vicky Richards teaches on a number of modules across tourism, research methods and student research. Particular research interests focus on and complement teaching in areas including the 'tourist gaze', increased emphasis on visitor experience, issues of embodiment, gender, tourism for all and social justice.
Helene Grousset-Rees teaches a range of subjects relating to tourism, hospitality and events, including visitor attractions, sustainable business practices, field study, digital marketing and marketing management, all with a strong focus on the customer experience.
Dr Emma Bettinson teaches across the range of undergraduate and postgraduate programmes in the department with a special interest in Tourism Marketing and Branding and Advertising
Dr Sheena Carlisle is a senior lecturer in tourism management and research interests include destination development, crisis management, tourism ethics and skills for sustainability in tourism.
Dr Claire Haven-Tang teaches on modules including Niche Tourism, with particular research interests in destination development, Sense of Place, tourism SMEs and business & event tourism.
The School of Management assessment strategy for
each module on the BA(Hons) International Tourism Management varies to ensure the most
appropriate method is used to achieve learning outcomes. A range of assessment
methods are used, including essays, reports, presentations, case studies,
podcasts, films, poster presentations, and examinations.
Employability & Careers
Tourism is a vital sector of the UK economy, and as an industry it has proven itself in the past to be both innovating and resilient in the face of disease and natural disasters, with a strong need for specialist managers in the areas of innovation, creativity, digital skills, sustainability and risk management. As such the tourism industry offers a diverse range of career opportunities were graduates will be well placed to secure managerial positions in the private, public and voluntary sectors of the tourism industry, both in the UK and overseas. Opportunities exist in the fields of destination marketing and planning, travel and tour operations, events management, sports management and marketing national and local tourism organisations, visitor attractions management, hospitality provision, and small business development (possibly leading to self-employment). In both programmes, there is a strong focus on transferable skills and with the management focus of the course, graduate opportunities also exist in wider business areas (HR, Marketing etc).
Further study options include a number of certification courses such as BIIAB Personal License Holders Award and Level 2 Food Safety. Also, students have an opportunity to complete a M.Sc. in Hospitality and Tourism Management or M.Sc. in Event Management, with opportunities for progression onto doctoral programmes, such as MPhil, PhD, DMan and Prof Doc, all here at Cardiff Met.
Entry Requirements & How to Apply
Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above / grade 4 or above (for applicants holding newly reformed GCSEs in England) and 32 UCAS Tariff Points from at least 1 A level (or equivalent).
Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England) , plus 96 - 112 points from at least 2 A levels (or equivalent).
Typical offers may include:
- 96-112 points from at least 2 A levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
- RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma overall grade MMM - DMM
- 96-112 points from at least 2 Scottish Advanced Highers to include grades DD
- 96-112 points from the Irish Leaving Certificate at Highers to include 3 x H2 grades. Higher level subjects only considered with a minimum grade H4
- 96-112 points from the Access to Higher Education Diploma
*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSE
Mathematics – Numeracy.
We encourage applications from those with a strong interest in the tourism sectors. Applicants demonstrating relevant experience or engagement with the sector through their personal statement will be welcome.
If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to the
UCAS Course Search for entry requirements. Further information on our entry requirements, including qualifications from the EU can be found by clicking
whose first language is not English will need to provide evidence of
fluency to at least an IELTS 6.0 standard or equivalent. For full
details about how to apply and English Language qualifications please
visit the International pages on the website.
Selection is usually on the basis of a completed application and personal statement.
How to Apply: Full-time applications for this course should be made online to UCAS at
www.ucas.com. Part-time applications should be made to the University at
www.cardiffmet.ac.uk/selfservice. For further information please visit our How to Apply pages at
Recognised Prior Learning (RPL) and Credit Transfer into year 2 & 3
If you are interested in transferring credit from another institution to study at Cardiff Met for a course which accepts entry for year 2 and/or 3, you can find further information on this and information on how to apply on the RPL page. Please contact Admissions for any queries that you have on RPL.
A mature applicant is anyone over the age of 21 who didn't go to university after school or college. Cardiff Met welcomes applications from mature applicants and further advice and information can be found here.