Cardiff School of Management>Courses>Fashion Marketing Management - BA (Hons) Degree

Fashion Marketing Management - BA (Hons) Degree

Entry Year

The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. This course will give you an overall view of how the fashion industry works, with an exciting combination of academic theory and real world industry immersion – preparing you for a range of potential careers within fashion business. 

The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.

You will have creative collaborations with the BA (Hons) Fashion Design students to maximise your fashion exposure, inspiring your creativity and strategic thinking by understanding the process of design from sketch to shop floor. You will gain insights into the needs and desires of fashion consumers, understand the importance of strategic brand management in fashion and the international scope of fashion marketing in an evolving multi-channel landscape.

You will explore fashion journalism and creative direction, understand trend forecasting and will discover the art of effectively communicating with a variety of fashion customers using both creative digital skills and traditional methods. You will use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.

In an increasingly Globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits. 

The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable fashion marketing graduates. You will enter a ‘think tank’ of fashion marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry. 

This Fashion Marketing Management degree focuses on developing your personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, you will have a wide base of fashion, marketing and management knowledge – with transferrable skills relevant to many roles within the fashion industry.

Course Content

Foundation Year (Year 0)

This course benefits from being able to offer access to the Business and Management foundation year, intended for students wishing to enrol onto a three-year honours degree within the School of Management, who fall into one of the following categories:

1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.

2. Mature students who have been out of the formal education system for some time.

Further information about the Foundation Year can be found by clicking here.


The course integrates ‘real world’ experience into our teaching practices to enable a clear understanding of the Fashion Marketing Management process. Assignments are based on industry examples and there are also guest lecturers from practitioners from companies.

You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Fashion Marketing career.

Year One

You will follow 120 credits of core modules:

  • Introduction to Fashion Marketing (20 credits)
  • Principles of Fashion Studies (30 credits)
  • Fashion Visualisation (30 credits)
  • Digital Media for Marketers (20 credits)
  • Finance for Managers (20 credits)

Year Two

You will follow 100 credits of core modules and you can choose 20 credits of optional modules:

  • Fashion Journalism and Creative Direction (20 credits)
  • Fashion Consumer Behaviour (20 credits)
  • Creative Marketing Communication for Fashion (20 credits)
  • Fashion Marketing in Practice (20 credits)
  • Marketing Research Methods (20 credits)

Optional modules:

  • Experiential Fashion Strategies (20 credits)
  • Search Marketing: Content, SEO + PPC (20 credits)
  • Mobile and Social Media Marketing (20 credits)
  • Managing Marketing Performance and Law (20 credits)

In year two there you will be supported to find a relevant and useful fashion related work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.

Year in Industry (Industrial Work Experience):
The option of spending a year in industry between the 2nd and final years has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

Year Three/Year Four

Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.

Students follow 60 credits of core modules and then choose 60 credits of option modules.

Core modules:

  • Fashion Futures and Innovation (20 credits)

  • International and Global Fashion Marketing (20 credits)

  • Strategic Fashion Brand Management (20 credits)

Optional modules:

  • Fashion Dissertation (40)
  • Fashion Marketing Plan (40 credits)
  • Fashion Marketing Project (40 credits)
  • PR & Fashion Stakeholder Management (20 credits)
  • Sustainability and Responsibility in Fashion (20 credits)

  • It is noted that optional modules run subject to sufficient demand and availability.

Learning & Teaching​

A student-centred approach to learning and teaching is encouraged through the use of specific teaching strategies, case studies, projects, tutorials, practical exercises, supplemented by the use of appropriate support materials, lectures from business experts, brands, videos and computer software. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.

Lectures are a major part of the teaching strategy for the programme. Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.

Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centred learning.

Practical Workshops
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.

Fashion Experts
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.


You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, visual work, presentations, individual and group reports, most of which are focused on real-life cases studies.​

Feedback is given throughout the course both formatively and through formal assessment. Your personal tutor relationship will also help you work with feedback and identify strengths and weaknesses in your work and approach to study.​

Employability & Careers​

Cardiff Met Fashion Marketing students will stand out for their ability to apply theoretical knowledge in a practical environment. During this course you will develop the key skills and understanding required to be a fashion marketer. On successful completion of the course you will have the skills to gain a position in fashion marketing, putting your skills to use in positions in advertising, PR, buying and merchandising, digital marketing and e-commerce, fashion writing, marketing and consumer research, sales and brand development, product management, user experience design, public relations, and business management.

This course has been designed in conjunction with the Chartered Institute of Marketing (CIM), in order to provide you with an opportunity to gain exemptions from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing. You will also be able to join the our newly created CIM student chapter which encourages all students to engage in our marketing learning community through organising  key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience.

Finally, you will be able to engaging in entrepreneurial activities such as entering the CIM Pitch and competitions through the British Fashion Council. The option of including a year o​f experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of fashion marketing knowledge and the potential to be a specialist in strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience and the chance to engage in our CIM learning community.​

Entry Requirements & How to Apply

Five GCSE passes including English Language and Mathematics or Mathematics - Numeracy at grade C / grade 4 or above​, plus 112 points from at least two Alevels (or equivalent).

Typical offers may include:

  • 112 points from at least two A Levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject​
  • RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma overall grade DMM
  • 112 points from the Irish Leaving Certificate at Highers, to include 2 X H2, minimum H4 grade counted towards points offer
  • 112 points from at least two Scottish Advanced Highers to include grade DD. Scottish Highers are also considered, either on their own or in combination with Advanced Highers
  • 112 points from the Access to Higher Education Diploma

If you do not meet the above entry requirements, we also offer a Foundation Programme which allows progression to Year 1.

If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to the UCAS Course Search​ for entry requirements. Further information on our entry requirements, including qualifications from the EU can be found by clicking here.

International Applicants
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Selection Procedure:
Selection is on the basis of a completed UCAS application.

How to Apply:
Applications for this course should be made online to UCAS at For further information please visit our How to Apply pages at

Recognised Prior Learning (RPL) and Credit Transfer into year 2 & 3

If you are interested in transferring credit from another institution to study at Cardiff Met for a course which accepts entry for year 2 and/or 3, you can find further information on this and information on how to apply on the RPL page. Please contact Admissions for any queries that you have on RPL.

Mature students

A mature applicant is anyone over the ago of 21 who didn't go to university after school or college. Cardiff Met welcomes applications from mature applicants and further advice and information can be found here.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044, email or tweet us @CMetAdmissions.

For course specific enquiries, please contact Jo Wiltshire Tidy:

Key Course Information

UCAS Code: 721B
Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.

Place of Study: 
Llandaff Campus

Cardiff School of Management

Course Length: Three years full-time. Four years full-time if undertaking foundation year or year-long sandwich placement. Five years full-time if undertaking foundation year and year-long sandwich placement.

My incredible Fashion Marketing internship in Shanghai

Fashion Marketing student Katie blogs about her internship in Shanghai and her 'fantastic experience' on the course.
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My Marketing and PR internship at Ty Hafan Hospice.

Marketing student Megan blogs about her internship at Ty Hafan and gaining valuable hands-on experience
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Visiting New York with Fashion Marketing at Cardiff Met

Fashion Marketing student Magdalena blogs about her study trip to New York, including a visit to the Fashion Institute of Technology and museum.
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Jemma Oeppen Hill
Meet the Team: Jemma Oeppen Hill

"My research interests focus on designing transformative learning experiences gained through practical ‘real-world’ projects that enable students to applytheory to practice in a meaningful way.

The fashion industry is a fast-moving, competitive and passionate environment, with constant innovation and creativity at its heart. This inspires my approach to curriculum design within the degrees I lead.

These courses include a blend of strategic and creative approaches to delivery and assessment. Having spent a decade within the fashion industry before returning to academia, I focus on fusing current industry challenges into assessment, without compromising on academic rigour. My approach to students learning is influenced by my analysis and understanding of the student lifecycle - focusing on students as individuals, who have evolving identities and needs."

Senior Lecturer in Fashion Marketing.

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting