Cardiff School of Management>Courses>Fashion Marketing Management - BA (Hons) Degree

Fashion Marketing Management - BA (Hons) Degree

Entry Year

The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. This course will give you an overall view of how the fashion industry works, with an exciting combination of academic theory and real world industry immersion – preparing you for a range of potential careers within fashion business.

The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. ​The course has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.

You will gain insights into the needs and desires of fashion consumers, understand the importance of strategic brand management in fashion and the international scope of fashion marketing in an evolving multi-channel landscape.

You will explore fashion journalism and creative direction, understand trend forecasting and will discover the art of effectively communicating with a variety of fashion customers using both creative digital skills and traditional methods. You will use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.

In an increasingly Globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits. 

The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable fashion marketing graduates. You will enter a ‘think tank’ of fashion marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry. 

This Fashion Marketing Management degree focuses on developing your personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, you will have a wide base of fashion, marketing and management knowledge – with transferrable skills relevant to many roles within the fashion industry.

This degree will undergo a periodic review in 2023/4 to ensure the course content is and remains current. Should any changes to course content be made as a result of the review, all applicants will be informed once changes are confirmed.

100% of graduates in work or further study within 15 months of graduation (Graduate Outcomes Survey ​2023)

Foundation Year

​This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowledge and confidence.

The foundation year will be relevant to:

  1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
  2. Mature students who have been out of the formal education system for some time.

Find out more about the foundation year.

Please note: You will need to apply using a specific UCAS code if you wish to undertake the 4 years including foundation. Please refer to Key Course Information at the bottom of this page.

Course Content


The course integrates ‘real world’ experience into our teaching practices to enable a clear understanding of the Fashion Marketing Management process. Assignments are based on industry examples and there are also guest lecturers from practitioners from companies.

You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Fashion Marketing career.

Year One

You will follow 120 credits of core modules:

  • Introduction to Fashion Marketing (20 credits)
  • Principles of Fashion Studies (30 credits)
  • Fashion Visualisation (30 credits)
  • Digital Media for Marketers (20 credits)
  • Finance for Managers (20 credits)

Year Two

You will follow 100 credits of core modules and you can choose 20 credits of optional modules:

  • Fashion Media and Creative Direction (20 credits)
  • Fashion Consumer Behaviour (20 credits)
  • Creative Marketing Communication for Fashion (20 credits)
  • Fashion Marketing in Practice (20 credits)
  • Marketing Research Methods (20 credits)

Optional modules*:

  • Experiential Fashion Strategies (20 credits)
  • Search Marketing: Content, SEO + PPC (20 credits)
  • Mobile and Social Media Marketing (20 credits)
  • Managing Marketing Performance and Law (20 credits)

In year two there you will be supported to find a relevant and useful fashion related work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.

Year in Industry (Industrial Work Experience):
The option of spending a year in industry between the 2nd and final years has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

Year Three/Year Four

Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.

Students follow 60 credits of core modules and then choose 60 credits of option modules.

Core modules:

  • Fashion Futures and Innovation (20 credits)

  • International and Global Fashion Marketing (20 credits)

  • Strategic Fashion Brand Management (20 credits)

Optional modules*:

  • Fashion Dissertation (40)
  • Fashion Marketing Plan (40 credits)
  • Fashion Marketing Project (40 credits)
  • Fashion PR & Reputation Management (20 credits)
  • Sustainability and Responsibility in Fashion (20 credits)
  • Industrial Work Experience (20 credits)

*It is noted that optional modules run subject to sufficient demand and availability.

Learning & Teaching​

A student-centred approach to learning and teaching is encouraged through the use of specific teaching strategies, case studies, projects, tutorials, practical exercises, supplemented by the use of appropriate support materials, lectures from business experts, brands, videos and computer software. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.

Lectures are a major part of the teaching strategy for the programme. Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.

Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centred learning.

Practical Workshops
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.

Fashion Experts
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.


You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, visual work, presentations, individual and group reports, most of which are focused on real-life cases studies.​

Feedback is given throughout the course both formatively and through formal assessment. Your personal tutor relationship will also help you work with feedback and identify strengths and weaknesses in your work and approach to study.​

Employability & Careers​

Cardiff Met Fashion Marketing students will stand out for their ability to apply theoretical knowledge in a practical environment. During this course you will develop the key skills and understanding required to be a fashion marketer. On successful completion of the course you will have the skills to gain a position in fashion marketing, putting your skills to use in positions in advertising, PR, buying and merchandising, digital marketing and e-commerce, fashion writing, marketing and consumer research, sales and brand development, product management, user experience design, public relations, and business management.

This course has been designed in conjunction with the Chartered Institute of Marketing (CIM), in order to provide you with an opportunity to gain exemptions from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing. You will also be able to join the our newly created CIM student chapter which encourages all students to engage in our marketing learning community through organising  key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience.

Finally, you will be able to engaging in entrepreneurial activities such as entering the CIM Pitch and competitions through the British Fashion Council. The option of including a year o​f experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of fashion marketing knowledge and the potential to be a specialist in strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience and the chance to engage in our CIM learning community.​

Entry Requirements & How to Apply

Typical Offers

​The following requirements are based on typical offers relevant to entering year 1 of the degree.

If you do not meet these entry requirements, we also offer a Foundation Year which allows progression to Year 1 upon successful completion.​

  • Tariff points: 112
  • Contextual offer: See our contextual offers page.
  • GCSE: Five GCSEs at Grade C / 4 or above to include English Language / Welsh First Language, Mathematics / Mathematics – Numeracy.
  • English Language Requirement: Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.
  • A level subjects: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as a third subject.
  • BTEC National / Cambridge Technical Extended Diploma: DMM
  • T Level: Merit.
  • Access to Higher Education Diploma: No specific subjects required.
  • International Baccalaureate (IB) Diploma: 2 x H5. No specific subjects required.
  • Irish Leaving Certificate: 2 x H2 grades. No specific subjects required. Higher level subjects only considered with a minimum grade H4.
  • Scottish Advanced Highers: Grades DD. No specific subjects required. Scottish Highers are also considered, either on their own or in combination with Advanced Highers.

Combinations of the above qualifications are accepted if they meet our minimum requirements. If your qualifications aren’t listed, please contact Admissions or refer to the UCAS Course Search.

Further information on Overseas qualifications can be found here.

If you are a mature applicant, have relevant experience or RPL that you would like us to consider, please contact Admissions.

How to Apply

Further information on how to apply can be found here.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044, email or tweet us @CMetAdmissions.

For course specific enquiries, please contact Jo Wiltshire Tidy:

We endeavour to deliver courses as described and will not normally make changes to courses, such as course title, content, delivery, and teaching provision. However, it may be necessary for the university to make changes in the course provision before or after enrolment. It reserves the right to make variations to content or delivery methods, including discontinuation or merging courses if such action is considered necessary. Please read our Terms and Conditions for the full information.

Key Course Information

UCAS Codes:
721B - 3 year degree
72BF - 4 year degree (including foundation year)

Place of Study:
Llandaff Campus

Cardiff School of Management

Course Length:
Three years full-time.
Four years full-time if undertaking year-long industry placement.
Four years full-time if undertaking foundation year.
Five years full-time if undertaking foundation year and year-long industry​ placement.​

Student and Graduate Experience
Landing my dream graduate job at Christian Dior with the Fashion Marketing Management Degree at Cardiff Met

Fashion Marketing Management Graduate, Kayleigh, reflects on her university experience and landing her dream graduate job at Christian Dior.
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My incredible experiences studying Fashion Marketing Management

Ella blogs about her incredible experiences as a Fashion Marketing Management student.
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How studying Fashion Marketing Management at Cardiff Met helped me land my Dream role in the Fashion Industry

Anna discusses landing her dream role in the fashion industry with the BA (Hons) Fashion Marketing Management.
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My incredible Fashion Marketing internship in Shanghai

Fashion Marketing student Katie blogs about her internship in Shanghai and her 'fantastic experience' on the course.
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Fashion Graduate Showcase
Fashion Graduate Showcase

We celebrate our Fashion Management students’ success with our annual graduate showcase, which provides final year students with the opportunity to present their best work over the three years.

Industry guests are in attendance, and you’ll leave us with a professional printed portfolio.