The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. This course will give you an overall view of how the fashion industry works, with an exciting combination of academic theory and real world industry immersion – preparing you for a range of potential careers within fashion business.
You will have creative collaborations with the BA (Hons) Fashion Design students to maximise your fashion exposure, inspiring your creativity and strategic thinking by understanding the process of design from sketch to shop floor. You will gain insights into the needs and desires of fashion consumers, understand the importance of strategic brand management in fashion and the international scope of fashion marketing in an evolving multi-channel landscape.
In an increasingly Globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits.
The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable fashion marketing graduates. You will enter a ‘think tank’ of fashion marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry.
This Fashion Marketing Management degree focuses on developing your personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, you will have a wide base of fashion, marketing and management knowledge – with transferrable skills relevant to many roles within the fashion industry.
Foundation Year (Year 0)
This course benefits from being able to offer access to the Business and Management foundation year, intended for students wishing to enrol onto a three-year honours degree within the School of Management, who fall into one of the following categories:
1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.
Further information about the Foundation Year can be found by
The course integrates ‘real world’ experience into our teaching practices to enable a clear understanding of the Fashion Marketing Management process. Assignments are based on industry examples and there are also guest lecturers from practitioners from companies.
You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Fashion Marketing career.
You will follow 120 credits of core modules:
- Introduction to Fashion Marketing (20 credits)
- Principles of Fashion Studies (30 credits)
- Fashion Visualisation (30 credits)
- Digital Media for Marketers (20 credits)
- Finance for Managers (20 credits)
You will follow 100 credits of core modules and you can choose 20 credits of optional modules:
- Fashion Media and Creative Direction (20 credits)
- Fashion Consumer Behaviour (20 credits)
- Creative Marketing Communication for Fashion (20 credits)
- Fashion Marketing in Practice (20 credits)
- Marketing Research Methods (20 credits)
- Experiential Fashion Strategies (20 credits)
- Search Marketing: Content, SEO + PPC (20 credits)
- Mobile and Social Media Marketing (20 credits)
- Managing Marketing Performance and Law (20 credits)
In year two there you will be supported to find a relevant and useful fashion related work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.
Year in Industry (Industrial Work Experience):
The option of spending a year in industry between the 2nd and final years has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.
Year Three/Year Four
Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.
Students follow 60 credits of core modules and then choose 60 credits of option modules.
Fashion Futures and Innovation (20 credits)
International and Global Fashion Marketing (20 credits)
Strategic Fashion Brand Management (20 credits)
- Fashion Dissertation (40)
- Fashion Marketing Plan (40 credits)
- Fashion Marketing Project (40 credits)
- PR & Fashion Stakeholder Management (20 credits)
- Sustainability and Responsibility in Fashion (20 credits)
- Industrial Work Experience (20 credits)
*It is noted that optional modules run subject to sufficient demand and availability.
Learning & Teaching
A student-centred approach to learning and teaching is encouraged through the use of specific teaching strategies, case studies, projects, tutorials, practical exercises, supplemented by the use of appropriate support materials, lectures from business experts, brands, videos and computer software. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.
Lectures are a major part of the teaching strategy for the programme. Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.
Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centred learning.
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.
You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, visual work, presentations, individual and group reports, most of which are focused on real-life cases studies.
Feedback is given throughout the course both formatively and through formal assessment. Your personal tutor relationship will also help you work with feedback and identify strengths and weaknesses in your work and approach to study.
Employability & Careers
Cardiff Met Fashion Marketing students will stand out for their ability to apply theoretical knowledge in a practical environment. During this course you will develop the key skills and understanding required to be a fashion marketer. On successful completion of the course you will have the skills to gain a position in fashion marketing, putting your skills to use in positions in advertising, PR, buying and merchandising, digital marketing and e-commerce, fashion writing, marketing and consumer research, sales and brand development, product management, user experience design, public relations, and business management.
This course has been designed in conjunction with the Chartered Institute of Marketing (CIM), in order to provide you with an opportunity to gain exemptions from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing. You will also be able to join the our newly created CIM student chapter which encourages all students to engage in our marketing learning community through organising key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience.
Finally, you will be able to engaging in entrepreneurial activities such as entering the CIM Pitch and competitions through the British Fashion Council. The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.
The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of fashion marketing knowledge and the potential to be a specialist in strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience and the chance to engage in our CIM learning community.
Entry Requirements & How to Apply
Tariff points: 112
Contextual offer: See our
contextual offers page.
GCSE: Five GCSEs at Grade C / 4 or above to include English Language / Welsh First Language, Mathematics / Mathematics – Numeracy.
English Language Requirement: Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.
A level subjects: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as a third subject.
BTEC National / Cambridge Technical Extended Diploma: DMM
T Level: Merit.
Access to Higher Education Diploma: No specific subjects required.
International Baccalaureate (IB) Diploma: 2 x H5. No specific subjects required.
Irish Leaving Certificate: 2 x H2 grades. No specific subjects required. Higher level subjects only considered with a minimum grade H4.
Scottish Advanced Highers: Grades DD. No specific subjects required. Scottish Highers are also considered, either on their own or in combination with Advanced Highers.
If you do not meet the above entry requirement, we also offer a
Foundation Programme which allows progression to Year 1.
Combinations of the above qualifications are accepted if they meet our minimum requirements. If your qualifications aren’t listed, please contact
Admissions or refer to the
UCAS Course Search.
Further information on Overseas qualifications can be found
If you are a mature applicant, have relevant experience or
RPL that you would like us to consider, please contact Admissions.
How to Apply
Further information on how to apply can be found