Articles under-review:
Gounaris, S., and Almoraish, A. (2021). Customer experience in the business-to-business service context: The customer's perspective and insights for the management. Journal of Industrial Marketing Management [ABS 3*].
Articles in progress:
Almoraish, A. (2021). Does the supplier’s financial offer outweigh the customer experience in theB2B context? The Paper is under development. To be submitted to the journal of Industrial Marketing Management [ABS 3*].
Almoraish, A. and Gounaris, S. (2021). How much does it cost to deliver the required level of customer experience? And what is the impact on the company's actual financial performance from doing so? The Paper is under development. To be submitted to the journal of Industrial Marketing Management [ABS 3*].
Conference papers
Almoraish, A., & Gounaris, S. (2018). How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. In European Marketing Academic Annual Conference: EMAC 2018.
Almoraish, A. (2017). Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. In 6th International Research Conference in Marketing, University of Strathclyde, Glasgow.
Almoraish, A., Gounaris, S. & Wagner, B. (2016). Conceptualising customer experience in B2B services, Athens. ATINER'S Conference Paper Series, No: MKT2016-2223.
Almoraish, A. (2015). Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in the business market. In 6th EMAC Regional Conference: Doctoral Seminar, Vienna.
Almoraish, A. (2014). Developing a scale for the measurement of customer and supplier experience in business markets. In 3rd International Research Conference in Marketing, University of Strathclyde, Glasgow.