Dr Antje Cockrill

Department: Marketing & Strategy

Office/Location: 02.55A, Ogmore Building, Cardiff School of Management, Llandaff Campus

Telephone: +44 (0)2920 205661

Email: acockrill@cardiffmet.ac.uk

Staff Overview

Antje has nearly 20 years’ experience in UK higher education. She has held roles as Programme Director across all levels from Undergraduate programmes to Doctoral Degrees and has been very actively involved in collaborative international provision for many years. She was also HEA Faculty lead at a previous university for the Fellowship programme and has mentored over 40 staff members successfully through the award scheme. She is currently the Field Group Chair for Marketing.

Her practical experience is in Marketing Research, and she has carried this forward into teaching experience in Research Methods, especially Quantitative Methods. She teaches primarily at postgraduate level and is currently the Programme Director for the MSc Strategic Marketing.

Antje is an active researcher with over 70 research publications. Her interests are focused on consumer behaviour and the application of quantitative methodologies. She currently supervised two research students and has several successfully supervised a number of higher degree projects to completion.


Current teaching

  • Modern Marketing Research
  • Contemporary Issues in Marketing
  • Marketing Internship
  • Marketing Plan (supervision)
  • Marketing Dissertation (supervision)
  • PhD and DBA supervision

Antje has taught a very wide range of marketing modules across all levels and class sizes at different UK institutions. She has also taught on modules in Malaysia and Hong Kong.


Antje’s research interests are broadly based on consumer behaviour and more recently, student educational behaviour.

Current Projects

Kumar A & A Cockrill ; A Green Tune: Developing a Good Practice Framework for Sustainability of UK Music Festivals in Handbook on Pro-Environmental Behaviour Change; Edgar Elgar Publishing, ed. Birgitta Gatersleben and Dr Niamh Murtagh

“You have to find it deep within yourself’: An empirical exploration of resilience, self-efficacy, motivation, and personality traits on the performance of HE students in the UK

Key Publications

Peer reviewed journal articles

Cockrill, Antje (2020), “Managing Diversity – Issues on the Coal Face”, Wales Journal of Learning and Teaching in Higher Education, 2/2, 6-11.

Haque A. U., Faizan R., Cockrill A, Aston, J. (2019), “Females at Strategic Level Affecting Logistics Firms’ Competitiveness: Qualitative Comparative Analysis of Contrasting Gender in Pakistan and Canada”, Forum Scientiae Oeconomia, 7/1

Cockrill, Antje (2017), “For Their Own Good: Class Room Observations on the Social and Academic Integration of International and Domestic Students”, Journal of Marketing Development and Competitiveness, 11/2, 64-77.

Haque A. U., Faizan R., Cockrill A (2017), “The Relationship between Female Representation at Strategic Level and Firm’s Competitiveness: Evidence from Cargo Logistic Firms of Pakistan and Canada”, Polish Journal of Management Studies,15/2, 69-80.

Cockrill, Antje and Isobel Parsonage (2016), “Shocking People into Action – Does It Still Work? An Empirical Analysis of Emotional Appeals in Charity Advertising”, Journal of Advertising Research, 56/4, 401-413.

Cockrill, Antje and Yang Liu (2013), “Western popular music consumption by highly involved Chinese music fans”. Journal of Retailing and Consumer Services, 20/3, 263-271.

Cockrill, Antje (2012), “Does an iPod Make You Happy? An Exploration of the Effects of iPod Ownership on Life Satisfaction”. Journal of Consumer Behaviour, 11, 406-414.

Cockrill, Antje and Mark Goode, (2012), “DVD Pirating Intentions: Angels, Devils, Chancers and Receivers”, Journal of Consumer Behaviour 11, 1-10.

Cockrill, Antje, Mark Goode and Amy White (2011), “Bluetooth Proximity Marketing: Potential and Barriers”, Journal of Advertising Research 51/2, 298-312

Cockrill, Antje (2011), “Editorial – The Future of Music Retailing”, Journal of Retailing and Consumer Services 18/2, 119.

Cockrill, Antje, Margaret Sullivan and Heather Norbury (2011), “Music Consumption: Lifestyle Choice or Addiction”, Journal of Retailing and Consumer Services 18/2, 160-166.

Cockrill, Antje and Mark Goode (2010), “Perceived Price Fairness and Price Decay of DVDs”, Journal of Product and Brand Management 19, 376-374.

Cockrill, Antje, Mark Goode and Andrea Beetles (2009), “The Critical Roles of Perceived Risk and Trust in Determining Customer Satisfaction with Automated Banking Channels”, Services Marketing Quarterly 30/2, 174 – 193.

Cockrill, Antje, Mark Goode and Daniel Emberson (2008), “Servicescape Matters – Or Does It? The Special Case of Betting Shops”, Marketing Intelligence and Planning 26, 2-3. Selected for peer-reviewed Emerald Reading List Service.

Probert, Jane, Gemma Dawson and Antje Cockrill (2005), “Evaluating Preferences within the Composting Industry in Wales Using a Conjoint Analysis Approach”, Resources, Conservation and Recycling, 45, 128-141.

Lewis, Rhiannon and Antje Cockrill (2002), “Going Global – Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales”, International Journal of Information Management 22, 195-209. Selected as No. 10 of Top 25 Hottest Articles on Science Direct July – Sept. 2004.

Cockrill, Antje (2002), “The Policy Implications of a Regional Case Study: Skills Shortages and Provision in the Welsh Automotive and Electronics industries”, Journal of Vocational Education and Training, 54/1, 67-84.

Cockrill, Antje, Cliona 0’Neill (2000), Eberhard Bischoff, David Finch, “CAL and FE: a Welsh Perspective”, Association for Learning Technology Journal 8/3, 12-20.

Scott, Peter and Antje Cockrill (1997), “Multi-skilling in Small- and Medium-sized Engineering Firms: Evidence from Wales and Germany”, International Journal of Human Resource Management, 8/6, 807-25.

Cockrill, Antje (1997), “Coping with Change: Issues facing British and German university libraries in the 1990s”, Journal of Librarianship and Information Science, 29/2, 77-88.

Cockrill, Antje and Peter Scott (1997),”Vocational Education and Training in Germany: Trends and Issues. Journal of Vocational Education and Training, 49/3, 337-350.

Cockrill, Antje and Judith Broady (1994),”Opportunities and Threats: The Macroeconomic Environment of British and German University Libraries”, Journal of Librarianship and Information Science 26/2, 83-92.

Other Projects and activities

Research related activities/esteem

Track Chair for Employability, NEXUS conference, 2019

Leading role in the delivery of the UWTSD DBA programme, Partnership Team leader for three partner DBA programmes.

Higher degree examining experience (DBA and PhD) as Internal Examiner, External Examiner and Examination Chair

Guest Editor for the Journal of Retailing and Consumer Services, special issue “The Future of Music Retailing”, 2011.

Track chair for Consumer Behaviour, EIRASS Annual Conference 2014

Track chair for Consumer Behaviour, EIRASS Annual Conference 2012.Organiser and Chair of special track on the Music Industry for EIRASS Annual Conference 2010.

Organiser and Chair of special track on the Music Industry for EIRASS Annual Conference 2009.

Track chair for Retail Strategy, EIRASS Annual Conference 2007.

Conference, the Marketing World Congress, and the Customer Relationship Colloquium.

External examining/advisor roles

2019 – current External Examiner MBA KMU/Middlesex University

2019 External Advisor DBA Revalidation KMU/Middlesex University

2015 - 2019 External Examiner (Marketing) Oxford Brookes University

2013 -17 External Examiner (Marketing) University of South Wales

2015 Quality Assessor for Aberystwyth University

2012 External Advisor MSc Marketing Review Panel at Bath University

External Links