Dr Dan Zhang

Department: Marketing & Strategy

Office/Location: O.255b

Telephone: +44(0)29 2020 1542

Email: dzhang@cardiffmet.ac.uk

Staff Overview

​​Dr Dan Zhang has over two decades of experience in journalism and digital business. He launched and managed the online and mobile platforms for Walt Disney and Warner Bros. in China from 2001 to 2007. He teaches marketing technology, data and metrics, and customer-centric strategies. His teaching aims at preparing marketing students to enter, excel, and lead in the dynamic and digitalised workplaces of today. His research explores the impact of technology, Web3, and digitalisation on media industries, higher education, and sports business.​​


  • Supervision of research across under- and post-graduate levels.

  • Disruptive technologies in marketing

  • Digital analytics for marketing

  • Search Engine Marketing (SEM)

  • Contemporary trends in marketing​


​Dr Dan is research-active in the areas of Web3, technology & data-driven marketing, media industry, sports business, and higher education practices.

Key Publications

​Dr Dan’s research outputs could be found on his Google Scholar profile.

Other Projects and activities

  • Fellow of HEA, 2018 
  • PhD in media and communications, University of Westminster, 2017
  • MSc in media management, Newhouse School of Public Communications, Syracuse University, 2000

External Links