Dr Elspeth Dale

Department: Tourism, Hospitality and Events Management

Office/Location: 1.57C, Ogmore Building, Cardiff School of Management, Llandaff Campus

Telephone: +44 (0)29 2041 6380

Email: edale@cardiffmet.ac.uk

Staff Overview

On graduating Elspeth worked in the international hospitality industry for 15 years gaining vast experiences opening restaurant, bar and late night venue operations in many locations all over the world. She also has managed operations and specialised in training and development of staff both nationally and internationally for industry leading, dynamic, customer focused organisations. On returning to the UK, she gained her PGCE in H.E. and has been a senior lecturer in the Department of Tourism, Hospitality & Events Management for over two decades. She is also year tutor for the ever-expanding MSc ITHM and Events Programme Management.

Elspeth has for many years been Industrial Work Experience coordinator for all Tourism, Hospitality & Events Management students. Part of her responsibilities in this role are liaising with industry employers both locally, nationally, and internationally pre and post the student experience for both undergraduate and post graduate students and forging new links with industry for prospective students. She offers professional academic guidance and support and pastoral care to all THE student cohorts as they endeavour to gain, what she believes is, invaluable employment experience and develop their employability skills.

Elspeth continues to engage with industry on an operational basis specialising in coordinating and delivering outside catering for weddings and corporate events. Annually you will find her in her (posh) wellies delivering VIP hospitality at large cultural events such as The Royal Welsh and The Eisteddfod and also has had priceless experience at large UK music events with regards to safeguarding by conducting the testing and analysis of narcotics and illegal substances seized.

She completed an MBA alongside her PGCE when leaving the industry, with her main area of research in Human Resource Management. She was awarded her PhD three years ago where she explored how multicultural teams are managed in the hospitality industry.

Elspeth also plays a key role in the delivery of short courses in the school for both students and the general public.


​Elspeth's subject specialisms are in Human Resource Management, Culture, Food & Beverage Management and Operations, Wine & Spirits and Alcohol Licensing, Events Planning, Design and Operations, the Customer Experience and Employability and Career Development.

Modules Elspeth lead are:

  • Events In Context
  • HRM for the THE industry
  • Managing People across Cultures
  • Employee Resourcing
  • Employability and Career Development
  • Independent Study
  • Internship – including yearlong experiences

Supervisory responsibilities entail undergraduate independent study, Masters final projects and Advanced MBA dissertation for international partners.


​Elspeth's research interests are in Human Resource Management, Labour Markets, Teams, Multicultural diversity in the workforce, Industry image and profile. She also collaborates in research areas such as Alcohol awareness, consumption, and server intervention.

Elspeth was also C.S.M.'s T.H.E. Institutional Representative for the HLST network of the Higher Education Academy. Areas of interest within this role focused on facilitating training, education and industry liaison, research and promotion of new and innovative ideas that are then networked throughout both education and industry. She was also a member of the HEA HLST Olympics Special Interest Group – Bringing London 2012 into the classroom.

Key Publications

​Dale, E. (2009) The Language of Wine: Technical Language Acquisition and Barriers to Learning. Presented at 3rd International Conference for Critical Tourism Studies. Zadar, Croatia. June

Dale, E., Ritchie, C., Lawson, S. & Flynn M. (2008) Wine Trade Demands or Intergenerational Distance in Teaching. Where are the Barriers to New Wine Consumers and Professionals? Presentation for ICCAS 08 (Sixth International Conference on Culinary Arts and Sciences) – Global, National and Local Perspectives. Clarion Hotel Stavanger, Norway. June

Ritchie, C. Dale, E., Lawson, S. & Flynn, M. (2007) Intergenerational Distance, Language, Industry Demands: Where Are The Barriers To Learning? Presented at EuroChrie Conference Leeds. October

Ritchie, C. Dale, E., Lawson, S. & Flynn, M. (2007)​ Intergenerational Distance in Teaching and Learning: Using the WSET Intermediate Course to Study Language and Communication Barriers in Intergenerational Learning. Presented at CHME Conference, Oxford Brookes University, Oxford. May.

Other Projects and activities

​Fellow of HE Academy

External Links

​Centre contact for British Institute of Innkeepers (BII)