Dr Julia Fallon

Department: Marketing and Strategy

Office/Location: 1.41C, Ogmore Building, Cardiff School of Management, Llandaff Campus

Telephone: +44 (0)29 2041 6322

Email: jfallon@cardiffmet.ac.uk

Staff Overview

Significant work experience was gained by joining the Graduate Trainee programme of Thomas Cook Retail. Transitioned into vocational FE teaching leading to teaching operations on one of the first tourism degree programmes in the UK. While pursuing further study for an MBA and PhD job roles evolved with spells as postgraduate programme directorships and head of department roles. Overseeing the development of the MBA programme led to increased interest in international provision and partnerships alongside KTP and Erasmus Exchange teaching experiences.


​Exploring Hospitality and Tourism Landscapes

Project Leadership

Project Management Innovations

Project Management Capstone supervision and module leadership

MBA Capstone supervision and module leadership

PhD supervision working with CSAD and in CSM


​Oral history methodology and its application.

Water transport and its significance in leisure experiences.

Destination marketing and place development.

Key Publications

​2020 (March) Assessing the factors affecting the Effective Implementation of Supply Chain Management (SCM) in Food Manufacturing Small and Medium Enterprises (SMEs) in Dar Es Salaam. American International Journal of Business Management (AIJBM) Vol 3 Issue 3 pp 67-83. See www.aijbm.com.

2018 Intangible Cultural Heritage Beyond Borders: Egyptian Bellydance (Raqs Sharqi as a form of intangible cultural heritage). Journal of Intercultural Studies Vol 39 Issue 3 http://dx.doi.org/10.1080/07256868.2018.1463842

2017 What really happens in Kavos, Journal of Place Management and Development Vol 10 Issue 2, pp 183-195 https://doi.org/10.1108/JPMD-07-2016-0046

2012 Investigating academic malpractice within an MBA marketing module International Journal for Educational Integrity 8:1

2012 If you're making waves then you have to slow down: Slow tourism and canals in Slow Mobilities: Experiencing Slow Travel and Tourism Fullagar S., Markwell K. and Wilson E. Bristol: Channel View

2003 Searching for Rich Narratives of Tourism and Leisure Experience: How Oral History Could Provide an Answer Tourism and Hospitality https://doi.org/10.1177/146735840300400403

2001 Welsh Visitor Attraction Web Sites: Multipurpose Tools or Technological Tokenism? Information Technology & Tourism, Volume 4, Numbers 3-4, 2001, pp. 191-201(11) https://doi.org/10.3727/109830501108750985

Other Projects and activities

​Summer schools in Project Management.

Visiting faculty ABAC, Assumption University, Bangkok for doctoral teaching and supervision.

DBA supervision for UWS.

Masters supervision for Bristol, Westport College, Dubai and Gulf College, Oman.

External Links