Lisa Davies is a Lecturer in Digital Marketing Management with Cardiff Metropolitan University and is Module Lead for BSP4070 Digital Media in Practice. Lisa has significant industry experience in marketing and design, across public and private sector, B2B and B2C. She is committed to practice-focused, professionally orientated education enabling students to fulfil their potential in the competitive marketing workplace. Before joining academia in 2019 Lisa held roles in Brand and Customer Marketing Management, Graphic Design and Design Studio Management for leading FMCG, SaaS and interactive TV companies.
At Cardiff Met, Lisa works across undergraduate and post graduate degree courses including Marketing Management – BA (Hons), Fashion Marketing Management – BA (Hons), Fashion Buying and Brand Management – BA (Hons), International Hospitality and Tourism Management – BA (Hons) and Master of Business Administration (MBA).
Lisa is approved by the Chartered Institute of Marketing (CIM) to teach Digital Marketing Techniques at Level 4 and 6.