Dr. Sheetal Menon (She/Her)

Department: Cardiff School of Management

Office/Location: 1.41 c


Email: smenon@cardiffmet.ac.uk

Staff Overview

Sheetal is a Lecturer in Strategic Management at the Cardiff School of Management, Cardiff Metropolitan University. Prior to joining Cardiff Met, Sheetal was a postdoctoral research fellow at the Saïd Business School, University of Oxford where she researched sustainability-oriented entrepreneurial intermediary organisations (e.g., incubators, accelerators) and their role in supporting startups to align towards the SDGs. She was also a Fellow at the Green Templeton College, University of Oxford.

Prior to joining Oxford, Sheetal had former experience in teaching as an Assistant Professor (Lecturer) at a leading B-school in India, where she taught courses on Strategic Management, Business Consulting, Design Thinking and Sustainability Management.

Sheetal also comes with industry experience having worked as a Management Consultant on various international development projects for the World Bank, FAO, USAID, and Gates Foundation. Her consultancy projects also included working with CXO-level clients from industry, academia, as well as startup ventures for advisory on strategy formulation and execution, technology transfer and commercialisation, and management and valuation of intellectual property assets.

Sheetal completed her PhD in Strategic Management from the Indian Institute of Technology (IIT) in Mumbai, India, with her doctoral degree funded by the Ministry of Human Resource Development (MHRD), Government of India.

Sheetal is an Accredited i-act Practitioner. She also holds a diploma in Intellectual Property Law.


Sheetal has teaching experience in strategic management, design thinking, business consulting, sustainability management, intellectual property management and entrepreneurship. She has supervised numerous MBA postgraduate final projects. In her previous teaching engagement, Sheetal consistently received high ratings in student feedback. Her pedagogical style involves use of simulation, case studies, gamification, and peer-to-peer learning to enhance classroom learning experience.


​​Sheetal is an active researcher in the fields of strategic management, intellectual property management, and entrepreneurship. Her on-going research projects are focused on sustainability and circular economy, blockchain in sustainability of agri-food supply chains, and exploring new forms of sustainable business models.

Sheetal was the recipient of the “Seal of Excellence” for her project grants from the Marie Sklodowska Curie Actions (MSCA) funded by the Horizon 2020 and Horizon Europe schemes by the European Commission.

Key Publications

​​Menon, Sheetal; Vimalnath, P.; Tietze, F. Clarke, N. (2022). Patent Landscape of Circular Economy Strategies for EV Batteries: A Study of the European Jurisdiction. Proceedings of the R&D Management Conference.

Menon, Sheetal; Jain, K., (2021). Blockchain Technology for Transparency in Agri-Food Supply Chain: Use Cases, Limitations, and Future Directions, in IEEE Transactions on Engineering Management, DOI: 10.1109/TEM.2021.3110903

Menon, Sheetal, & Jha, S. K. (2016). National Biosafety System for Regulating Agricultural Biotechnology in India. International Journal of Biotechnology (IJBT), Vol. 14(2). 151-169. https://doi.org/10.1504/IJBT.2016.077941

Menon, Sheetal, Jha, S. K., & Jain, K. (2016). Examining Strategies of Firms Leveraging Agricultural Biotechnology in the Indian Seed Industry: A Qualitative Case Study Approach. Proceedings of 25th International Conference on Management of Technology (IAMOT), 15-19 May 2016. IAMOT ISBN USB: 0-9815817-8-1

Menon, Sheetal, Jha, S. K., & Jain, K. (2015). Patent Landscape Analysis of Crop Biotechnology in India. International Journal of Intellectual Property Management (IJIPM), Vol. 8(3/4). 111-134. DOI: https://doi.org/10.1504/IJIPM.2015.076543

Menon, Sheetal, Jha, S.K., & Jain, K. (2014). Examine Concentration in Plant Variety Protection Filings: A Comparative Study of Indian Context with Global Trends. International Food Policy Research Institute (IFPRI) and International & Institute of Economic Growth (IEG) Conference on ‘Innovations in Agriculture’. 4-5 December 2014. DOI: 10.13140/RG.2.2.20504.85769

Menon, Sheetal, & Jha, S. K. (2014). Use of Patent Analytics to Identify Trends in Insect Pest Resistant Crop Biotechnologies within Indian Context. Proceedings of 2nd International Conference on Management of Intellectual Property Rights and Strategy (MIPS), IP for development: The Emerging Paradigm’, Elsevier Publications. 2014. ISBN: 978-93-5107-203-4

Parthasarathy, S., & Menon, Sheetal. (2012). Exploring Competitiveness of Electric Vehicles Industry in India: Implications for Key Stakeholders. Proceedings of 2nd Annual Global Conference on Entrepreneurship and Technology Innovation (AGCETI). 86 - 100. Mumbai: AGCETI 2011.

Other Projects and activities

​​Intermediaries for SDGs project with Prof. Paulo Savaget and Prof. Pinar Ozcan at Said Business School, University of Oxford. This project explores role of entrepreneurial intermediary organisations and their role in supporting sustainability development goals by early ventures.

IP4CE Project with Prof. Frank Tietze from the Department of Engineering, University of Cambridge. This project use patent data to analyse circular economy strategies in managing electric vehicle battery waste in the European context.

External Links