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School of Management receives marketing employability award

News | 27 November 2023

Cardiff Metropolitan University’s BA (Hons) Marketing Management course has become only the third degree in the world to be awarded The Chartered Institute of Marketing (CIM) Employability Programme status.

The University has partnered with the CIM to map the content of the BA (Hons) Marketing Management course against CIM’s unique Professional Employability Criteria – a framework of behaviours, knowledges, and skills required of today’s graduates. CIM is the world’s leading professional marketing body.

Judged by the CIM and its industry partners, the award is based on evidencing eight employability capabilities within the course material expected by employers in the marketing industry today. These are: the ability to change, collaborating, communicating, creativity, enterprising, financial literacy, presenting and problem solving.

Students studying other Marketing Management courses at Cardiff Met, such as BA (Hons) Fashion Marketing Management, BA (Hons) Advertising and Marketing Management and BA (Hons) Digital Marketing Management, will also benefit from the employability criteria through crossover modules with BA (Hons) Marketing Management. Cardiff Met’s marketing courses are currently ranked 18​th out of 91​ universities offering marketing courses for graduate prospects, according to the Complete Uni Guide.

As a Chartered Institute of Marketing Accredited Degree Partner, Cardiff Met’s courses are mapped against the CIM module learning outcomes, meaning students benefit from module exemptions from certain CIM qualifications, creating a fast track for students to achieve a professional marketing qualification.

Paula Kearns, Senior Marketing Lecturer in the Cardiff School of Management, said: “This is a really significant award for Cardiff Met and particularly so as we’re only one of three universities to receive it. This confirms that our marketing programme is successfully forging a link between theory, practice and employment. At Cardiff Met, we believe we’re providing courses that are aligned with the industry, but this award is validation that a third party and key player in the marketing industry, the CIM, thinks we’re getting it right.”

Jonny Crawley, Leaner Partnerships Manger at the Chartered Institute of Marketing (CIM), said: “It is exciting to be able to build on our partnership with Cardiff Met and specifically Paula Kearns, who played a vital role in the co-creation of the new CIM Employability Programme. This acts as a framework tool and is supporting the University by formally recognising the good quality, relevant-for-modern-employment content within its BA (Hons) Marketing Management course, adding to the course’s already-achieved CIM Accredited Degree status. This shows the University’s commitment to developing the employability of its students and trust in CIM to support students into the workforce and throughout their careers.”