Joyce Costello
Senior Lecturer in Marketing Management
Cardiff School of Management
Overview
Joyce is from the US Army/Department of Army and spent 21 years as a broadcast journalist and public affairs specialist before entering academia. She brings to the classroom a wide variety of experience in dealing with international crises around the world as well public sector integrated marketing campaigns. Her research focus is on public service motivation, pro-social behavior, and the public sectors integration of influencer relations. She is currently accepting PhD candidates who are wanting to explore Influencer Marketing.