Joyce Costello
Senior Lecturer in Marketing Management
Cardiff School of Management
Overview
Joyce is from the US Army/Department of Army and spent 21 years as a broadcast journalist and public affairs specialist before entering academia. She brings to the classroom a wide variety of experience in dealing with international crises around the world as well public sector integrated marketing campaigns. Her research focus is on public service motivation, pro-social behavior, and the public sectors integration of influencer relations. She is currently accepting PhD candidates who are wanting to explore Influencer Marketing.
Research Publications
Influencer marketing: Lessons learned in the second wave and moving forward
Costello, J., 27 May 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. 309-328 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Influencer Marketing: Building Brand Communities and Engagement, Second Edition
Costello, J. & Yesiloglu, S., 1 Jan 2025, Taylor and Francis. 331 p.Research output: Book/Report › Book › peer-review
Influencer marketing in Egypt: An exploration into generational perspectives
Moustafa, N., Glanfield, K. & Costello, J., 1 Jan 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. 91-114 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Influence under siege: Safeguarding influencers from cyberthreats
Brooks, B. & Costello, J., 1 Jan 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. 249-270 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Introduction
Costello, J. & Yesiloglu, S., 1 Jan 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. xv-xviResearch output: Chapter in Book/Report/Conference proceeding › Foreword/postscript
Swipe right: Ensuring congruence in selection and recruitment of influencers
Costello, J. & Robertson, M., 1 Jan 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. 43-62 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Native advertising: concepts, theory, and practice
Costello, J. & Adebayo, R., 27 Dec 2024, Digital Advertising Evolution. MacRury, I. & Manika, D. (eds.). RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
The Public Service Motivated Volunteer: Devoting Time or Effort?
Costello, J., Homberg, F. & Secchi, D., 13 Mar 2020, In: Nonprofit and Voluntary Sector Quarterly. 49, 5, p. 989-1014 26 p.Research output: Contribution to journal › Article › peer-review
Public service motivation and civic engagement: The role of pro-social motivations in shaping society
Homberg, F. & Costello, J., 1 Jan 2019, Palgrave Macmillan. 110 p.Research output: Book/Report › Book › peer-review
Human resource management in the media
Costello, J. & Oliver, J., 1 Jan 2018, Handbook of Media Management and Economics: Second Edition. Taylor and Francis, p. 95-110 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review