Cardiff School of Art & Design>Courses>Creative Enterprise and Innovation Masters Degree

Creative Enterprise & Innovation - MA

Innovation is crucial for future proofing society. Informed by economic, ethical, societal and technological contexts, it requires an entrepreneurial mindset which is adaptable to constant change.

This Masters Degree in Creative Enterprise and Innovation aims to develop and launch students' own businesses through research-led practice and practice-led research, provides an academic pathway through which you can develop your enterprise idea and advance your business proposition ready for commercial development or launch.

It aims to evolve your entrepreneurial approaches to their practice, equipping you with the research and business skills needed for starting and sustaining a business.

Our Creative Enterprise MA allows you to explore a research and enterprise interest in relation to art and design, design craft, the cultural and creative industries or social enterprise; providing an environment for you to benefit from others working in neighbouring creative practices.

The programme enables you to establish and expand specialised knowledge through research-led practice and practice-led research spanning human centred design, wellbeing and inclusive design, human experience and ethical, sustainable practices.

We will enable you to locate your research interests within the wider global, ethical, social and political contexts relevant to the landscape of contemporary art and design research, fostering the critical thinking that will assist you in your career.

Course Content

This course is driven by the students’ self-defined project. To support this, each student is allocated a Personal Tutor and in addition to subject-specialist members of staff from within the School. Together they form the supervisory team.

The nature of the discipline is such that the course relies on our skilled practitioners as the key facilitators of learning and reflecting this, a variety of delivery mechanisms will be deployed, with a common focus in that they will seek to develop your skills as proactive and reflective independent learners.

As a part of this programme you will study the following modules:

Semester 1

In Semester 1 you will undertake two integrated parallel modules: Research, Empathise, Discover and Methodologies.

The Research, Empathise, Discover module is bespoke to the programme, designed to support advanced scholarship in your chosen area of research to inform a research and enterprise proposal.

  • ART7770 Research, Empathise, Discover (40 credits)

  • ART7771 Context and Methodologies Part 1 (20 credits)

Semester 2

In Semester 2 you will undertake two integrated parallel common modules: Idea and Contexts, and Methodologies Part 2.

These modules are designed to support continued advanced scholarship to contextualise and put into action the research proposal you developed in Semester 1 in relation to global, ethical, social, and political concerns.

  • ART7773 Idea (40 credits)

  • ART7772 Context and Methodologies Part 2(20 credits)

These modules are designed to support continued advanced scholarship to contextualise and put into action the research proposal you developed in Semester 1 in relation to global, ethical, social and political concerns.

Such relationships will be explored, in part, through collaboration with Masters students from other arts programmes, offering exchanges and interactions that can enrich and make our own ideas distinct.

In tandem with Idea, you will study the Contexts and Methodologies (Part 2) module, in which you examine the paradigms, influences, enablers and boundaries that help to determine the agency within our idea.

Semester 3

In Semester 3 you will undertake one module: Output. The module is comprised of two integrated activities equivalent to 60 credits.

The Output module consolidates the research findings through a public facing exhibition, an enterprise launch event/pitch, or equivalent curatorial project (June/July), and a written paper or article. (August/September).

  • ART7774 Output (60 credits)

  • Throughout Output you will be expected to present, communicate and disseminate your central ideas, methods and findings from a position of informed critical evaluation.

    Output is primarily self-directed, supported by regular individual and group tutorials, mentoring, and student-led seminars that leverage discussion and criticality on the values, principles, practices and processes that are embodied within their proposed ventures.

    To achieve this, students will be expected to consolidate their findings from other modules and to communicate them to a specified academic and non-academic audiences through appropriate modes.

Exit points/Awards

  • On completing 60 credits in total, students may be awarded a Postgraduate Certificate.
  • On completing 120 credits in total students may be awarded a Postgraduate Diploma.
  • On completing 180 credits in total students willbe awarded a Master’s Degree.

Learning & Teaching

Methods of delivery will include studio-based assignments, lectures, tutorials, seminars, workshops, student-led presentations and discussion, experimental and live briefs, study trips, and reflective analysis.

All projects start with a live briefing, and a briefing document available via our virtual learning environment (VLE), Moodle.

PDP (Personal Development Plan): You will maintain reflective journals which will be submitted as part of assessed bodies of work; academic tutorials and the termly pastoral tutorials will monitor and respond to concerns arising across your learning experience and will focus on helping you refine your overall personal development objectives and learning style.

Lectures: Lectures deliver a coherent programme of study and general inspiration. They are supported by visual material and/or texts. The content may be historical, theoretical, contextual or practical. Where appropriate, lectures are structured to involve you in discussion.

Tutorials: Tutorials are meetings of a students or groups of students with a lecturer or lecturers and are used in two ways within the programme:

  • Expanding upon material covered in lectures through an enquiry-driven problem solving approach
  • Remedial work to overcome any deficiencies in background knowledge.

Seminars: Seminars are designed to encourage articulate and analytical presentation and, through group discussions, to develop an understanding of the subject and its context. This is a central teaching & learning method particularly when relating the learning gained to your personal research and back into the subject of Creative Enterprise & Innovation.

Seminars can take three forms:

  • Those guided by staff where texts or artefacts are provided for you to present an analysis to your group.
  • Those where you select texts or artefacts for discussion within your group.
  • Those where you present your own work or research findings.

This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars provide you with valuable experience in presentation skills, blogs, wikis or podcasts, as well as providing staff with a method or assessing student-centred learning.

Practical workshops: Practical workshops enable you to practice and refine your skills in a supportive environment where you receive feedback from members of staff. Practical workshops represent a valuable transition between theory and practice.

Practical studio sessions: Practical studio sessions, emphasising the application of fundamental principles of Creative Enterprise & Innovation., focus on problem solving and development of creative and technical solutions to design problems. Simulation exercises and live projects, provide a stimulating challenge for you working both independently and in groups to experience real business challenges.

You are encouraged to articulate your proposals in an objective and critical manner and to develop interpersonal communication skills that are vital to an entrepreneur or innovator.

E-Learning: The virtual learning environment (VLE) is extensively used on the programme to enhance the student learning experience. Apart from its widespread use as a repository for learning material and resources, the VLE is used to engage you in your own learning. It is also valuable as a means of communicating, offering feedback and additional learning materials. Electronic feedback is issued through the VLE.

Critiques: Discussions involving staff and students are a central feature of the critiques in assignments and project work organised within the studio programme. Critiques are held at each assessment stage (interim or final) of an assignment or project in the studio-based modules where you present your work to your year group and tutor for feedback and debate. This event is a cornerstone of the learning process. Assignments are designed to ensure that you tackle a wide range of case studies or precedent that illustrates a variety of situations or solutions. The critique process ensures you learn from work being done by others as well as through your own efforts.


The learning outcomes are assessed within the modules through a variety of methods including essays, presentations and project work etc, as seen in individual module descriptors.

Assessment takes place at strategic points in the academic year to enable and support your continued development. Group critiques and tutorials offer continuous feedback opportunities.  Peer and self-assessment is used extensively.

Employability & Careers

The programme provides an academic pathway through which students can develop their enterprise idea and develop their business proposition ready for commercial development or launch. It aims to develop students’ entrepreneurial approaches to their practice, equipping them with research and business skills needed for starting and sustaining a business.

Entry Requirements & How to Apply


You will normally have achieved a first class or second class upper division first degree (1st or 2.1 degree classification) in an appropriate subject, and/or equivalent professional standing or experience in a design, design crafts, or creative Industries discipline (based upon assessed Accredited Prior Learning or assessed Accredited Prior Experiential Learning), or a discipline associated with their programme of study. In addition, those students for whom English is not their first language are required to have IELTS.

International Applicants

Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Before making an application, EU/International students are asked to contact Dr Fiaz Hussain to discuss the necessary procedures in relation to studying with us.

How to Apply

Applications for this course should be made direct to the university via our self-service facility. For further information please visit our How to Apply pages at

All students are interviewed for this course. Where a face to face interview is not possible, these will be conducted via Microsoft Teams.

Additional Information

For up to date information on tuition fees and the financial support that may be available. Please refer to

Part-time fees

Charges are per Single Module unless specified: Undergraduate = 10 Credits; Postgraduate = 20 Credits Generally we find most students will complete 60 credits per year for both Undergraduate and Postgraduate study; to obtain a true costing please clarify this by contacting the Programme Director directly.

Postgraduate costs of study in CSAD


You will receive access to materials used as part of timetabled workshop inductions. You will also have access to and use of recycled materials within workshop areas where available. In general you will need to purchase materials for individual projects used in studio and workshops as appropriate.

Please note that costs will vary depending upon the scale and individual requirements of your work. In addition one-off purchases of personal tools and equipment will need to be budgeted for. Other costs such as printing, the purchase of textbooks and cost of optional placements will also need to be accounted for by you.

In the main, no charges are made for the use of equipment. Access to Cardiff FabLab is subject to negotiation; it offers reduced fees for student use.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the Programme Director Sarah Smith:

Key Course Information

Place of Study: 
Llandaff Campus

Cardiff School of Art & Design

Course Length:
One year full-time or two years part-time.

Rachel in her home studio
Growing my small art business with Creative Enterprise and Innovation at Cardiff Met

Rachel blogs on how her Masters course is providing her with the skills she needs to develop her small business.
Read more.

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