Cardiff School of Management is accredited by the Chartered Institute of Marketing (CIM) to offer a wide range of CIM qualifications. CIM is the largest internationally recognised marketing professional body, with more than 30,000 members. CIM qualifications are created by marketing professionals to enhance careers by staying up to date with new and emerging marketing trends, making the CIM, a sought-after qualification by employers.
The School currently offers the CIM Certificates in Professional Marketing and Professional Digital Marketing as well as the CIM Diploma in Professional Marketing and Diploma in Professional Digital Marketing:
The Certificate in Professional Marketing (Level 4) provides insight into customer behaviour, allowing you to devise integrated marketing communication strategies to enrich the customer experience.
The Certificate in Professional Digital Marketing (Level 4) focuses on the ever-evolving, dynamic digital landscape through exploring the challenges and opportunities within the digital environment and uses of a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
The Diploma in Professional Marketing (Level 6) focuses on the strategic marketing planning process, giving you the ability to evaluate success through key marketing metrics and identify insights to drive informed decisions. It is considered equivalent to an undergraduate degree.
The Diploma in Professional Digital Marketing (Level 6) focuses on understanding how to improve the entire digital experience and optimise all channels whilst gaining insights to make informed strategic decisions.
The Diploma in Sustainable Marketing (Level 6) focuses on how marketing can lead and implement the response to the sustainability challenges faced.
Why Study CIM Courses at Cardiff Met?
Our CIM courses are delivered through intensive weekend blocks with additional online activities to encourage deeper understanding. All sessions are underpinned by a strong emphasis on interactive teaching and learning that will benefit the students and their organisation alike.
Our academic staff combine teaching excellence with industry experience.
We use real-life projects to enhance your learning.
We pride ourselves on our small group teaching, so you will not be lost in a crowd.
Our students study in a friendly, welcoming atmosphere in a
fantastic management facility/building.
CIM Certificate Level Qualifications
The two Certificate qualifications are offered with the option to complete the whole qualification or to only study one module and receive a module-level award.
Modules:
Applied Marketing
Planning Campaigns
Customer Insights (Elective)
Digital Marketing Techniques (Elective)
Each module is delivered via 4-days of face-to-face teaching (supported by a variety of online and library resources). All students will have access to the CIM published module eBooks for each of the mandatory modules, plus 1 x 3-hours assessment support session and the allocation of a personal tutor to assist in resolving any study related queries.
These modules will have a maximum capacity of 12 students and will be delivered:
CIM Certificate:
Modules
|
Staff
|
Date
|
Applied Marketing
| Dr Paula Kearns
| Sat 18th + Sun 19th May 2024 10-4pm
Wed 15th + 22nd May 2024 5-8pm
|
Planning Campaigns
| Dr Paula Kearns
| Sat 14th + Sun 15th Sept 2024 10-4pm
Sat 5th + Sun 6th Oct 2024 10-4pm
|
Digital Marketing Techniques
| Lisa Davies
| Sat 11th + Sun 12th Jan 2025 10-4pm
Sat 1st + Sun 2nd Feb 2025 10-4pm
|
Customer Insights: Please enquire for the next session.
CIM Diploma Level Qualifications
The two Diploma qualifications are also offered with the option to complete the whole qualification or to only study one module and receive a module-level award.
Modules:
Marketing & Digital Strategy
Innovation in Marketing
Digital Optimisation
The Digital Customer Experience
Each module is delivered via 4 days of face-to-face teaching (supported by a variety of online and library resources), the students will have access to the CIM published ‘module guide’ eBooks for each of the mandatory modules, plus 1 x 3-hours assessment support session and the allocation of a personal tutor to assist in resolving any study related queries.
These modules need to have a minimum of 6 students to be viable and a maximum capacity of 12 students and will be delivered:
CIM Diploma:
Modules
| Staff
| Date
|
The Digital Customer Experience
| Paul Hunter
| Sat 18th + Sun 19th May 2024 10-4pm
Wed 15th + 22nd May 2024 5-8pm
|
Innovation in Marketing
| Dr Paul Conner
| Sat 14th + Sun 15th Sept 2024 10-4pm
Sat 5th + Sun 6th Oct 2024 10-4pm
|
Marketing & Digital Strategy
| Dr Paula Kearns
| Sat 11th + Sun 12th Jan 2025 10-4pm
Sat 1st + Sun 2nd Feb 2025 10-4pm
|
Digital Optimisation: Please enquire for the next session.
Assessment
CIM Certificate in Professional Digital Marketing:
Applied Marketing: 28th June 2024*
Planning Campaigns: 24th November 2024*
Digital Marketing Techniques: March 2025*
*Students can submit at any of the June, November, and March points but the assessment brief changes.
CIM Diploma in Professional Marketing:
The Digital Customer Experience: 28th June 2024*
Innovation in Marketing: 24th November 2024*
Marketing & Digital Strategy: March 2025*
*Students can submit at any of the June, November, and March points but the assessment brief changes.
Entry Requirements
CIM Certificate in Professional Marketing and Professional Digital Marketing:
Applicants should typically have one of the following:
CIM Level 3 Introductory Certificate in Marketing.
CIM Foundation Certificate in Marketing.
Any relevant Level 3 qualification.
Any UK degree or international equivalent.
International Baccalaureate (equivalent to NQF Level 3 and above).
Professional practice (suggested one year in a marketing role) will be considered.
CIM Diploma in Professional Marketing, Professional Digital Marketing and Sustainable Marketing:
CIM Certificate in Professional Marketing or Professional Digital Marketing.
Foundation Degree in Business with Marketing.
Bachelor’s or master’s degree from a recognised university, with at least one third of credits coming from marketing content (i.e., 120 credits in bachelor’s degree or 60 credits in master’s degree).
Professional practice (suggested two years marketing in an operational role) will also be considered.
Key Course Information
Fees:
CIM Certificate:
£675 per module*
Payable to CIM:
£150 per assessment (x3)
£65
CIM Affiliate (Studying) membership fee
CIM Diploma:
£700 per module*
Payable to CIM:
£180 per assessment (x3)
£65
CIM Affiliate (Studying) membership fee
Apply/Enquiries:
To enrol on a CIM course at Cardiff Metropolitan University please go to our
Online Store or contact
csm-enterprise@cardiffmet.ac.uk for more information regarding enrolment and payment methods.