Cardiff School of Management>Courses>CIM Certificate and Diploma in Professional Marketing

CIM Certificate / Diploma in Professional Marketing / Professional Digital Marketing

Cardiff School of Management is accredited by the Chartered Institute of Marketing (CIM) to offer a range of CIM qualifications. The CIM is the largest Professional Body for marketing in the world, with more than 30,000 members and CIM qualifications are recognised and sought-after by employers around the world. The qualifications are created by Marketing Professionals to ensure that you enhance your career by staying up-to-date with new and emerging marketing trends.

The School currently offers the CIM Certificates in Professional Marketing and Professional Digital Marketing as well as the CIM Diploma in Professional Marketing and Diploma in Professional Digital Marketing:

  • The Certificate in Professional Marketing (Level 4) provides insight into customer behaviour, allowing you to devise integrated marketing communication strategies to enrich the customer experience.

  • The Certificate in Professional Digital Marketing (Level 4) focuses on the ever-evolving, dynamic digital landscape through exploring the challenges and opportunities within the digital environment and use of a range of tools to plan how to enhance an organisation's effectiveness in the digital age.

  • The Diploma in Professional Marketing (Level 6) focuses on the strategic marketing planning process, giving you the ability to evaluate success through key marketing metrics and identify insights to drive informed decisions. It is considered equivalent to an undergraduate degree.

  • The Diploma in Professional Digital Marketing (Level 6) focuses on understanding how to improve the entire digital experience and optimise all channels, and gaining insights to make informed strategic decisions.

Why Study CIM Courses at Cardiff Met?

  • Our courses are delivered through intensive weekend blocks, with additional online activities, real business projects to encourage a deeper understanding, and a strong emphasis on interactive teaching and learning

  • Our academic staff combine teaching excellence with industry experience

  • We use of real-life projects to enhance your learning

  • We pride ourselves on our small group teaching, so you will not be lost in a crowd

  • Our students study in a friendly, welcoming atmosphere in a fantastic Management facility/building.

CIM Certificate Level Qualifications

  • CIM Certificate in Professional Marketing

  • CIM Certificate in Professional Digital Marketing


The two Certificate qualifications are offered with the option to complete the whole qualification or to only study 1-module and receive a module-level award.

Modules:
Applied Marketing - CIM Level 4 Award in Applied Marketing (VRQ)
Planning Campaigns - CIM Level 4 in Planning Campaigns (VRQ)
Digital Marketing Techniques (Elective) - CIM Level 4 Award in Digital Marketing Techniques (VRQ)

Each module is delivered via 4-days of face-to-face teaching (supported by a variety of online and library resources), all students will have access to the CIM published module eBooks for each of the mandatory modules, plus 1 x 3-hours assessment support session and the allocation of a personal tutor to assist in resolving any study related queries.

Theses modules will have a maximum capacity of 12 students and will be delivered:

Applied Marketing:
6th & 7th May 2023 / 20th & 21st May 2023

Planning Campaigns:
2nd & 3rd May 2023 / 7th & 8th June 2023

Digital Marketing Techniques:
14th & 15th January 2023 / 4th & 5th February 2023

CIM Diploma Level Qualifications

​The two Diploma qualifications are also offered with the option to complete the whole qualification or to only study 1-module and receive a module-level award.

Modules:
Marketing & Digital Strategy - CIM Level 6 Award in Marketing & Digital Strategy (VRQ)
Innovation in Marketing - CIM Level 6 Award in Innovation in Marketing (VRQ)
The Digital Customer Experience - CIM Level 6 Award in The Digital Customer Experience (VRQ)

Each module is delivered via 4-days of face-to-face teaching (supported by a variety of online and library resources), the students will have access to the CIM published ‘module guide’ eBooks for each of the mandatory modules, plus 1 x 3-hours assessment support session and the allocation of a personal tutor to assist in resolving any study related queries.

These modules need to have a minimum of 6 students to be viable and a maximum capacity of 12 students and will be delivered:

The Digital Customer Experience:
6th & 7th May 2023 / 20th & 21st May 2023

Innovation in Marketing:
2nd & 3rd September 2023 / 7th & 8th October 2023

Marketing & Digital Strategy:
14th and 15th January 2023 / 4th & 5th February 2023


Assessment

CIM Certificate in Digital Marketing:

  • Applied Marketing: 30th June 2023*
  • Planning Campaigns: 24th Nov 2023*
  • Digital Marketing techniques: 24th March 2023*

· *Students can submit at any of the June, November and March points but the assessment brief changes

CIM Diploma in Professional Marketing:

  • The Digital Customer Experience: 30th June 2023*
  • Innovation in Marketing: 24th November 2023*
  • Marketing & Digital Strategy: 24th March 2023*

 *Students can submit at any of the June, November and March points but the assessment brief changes


Entry Requirements​

CIM Certificate in Professional Marketing and Professional Digital Marketing

Applicants should typically have one of the following:

  • CIM Level 3 Introductory Certificate in Marketing.

  • CIM Foundation Certificate in Marketing.

  • Any relevant Level 3 qualification.

  • Any UK degree or international equivalent.

  • International Baccalaureate (equivalent to NQF Level 3 and above)

  • Professional practice (suggested one year in a marketing role) will be considered


CIM Diploma in Professional Marketing and Professional Digital Marketing

  • CIM Certificate Professional in Marketing

  • Foundation Degree in Business with Marketing.

  • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits in Master's degrees).

  • Professional practice (suggested two years marketing in an operational role) will also be considered.

We endeavour to deliver courses as described and will not normally make changes to courses, such as course title, content, delivery, and teaching provision. However, it may be necessary for the university to make changes in the course provision before or after enrolment. It reserves the right to make variations to content or delivery methods, including discontinuation or merging courses if such action is considered necessary. Please read our Terms and Conditions for the full information.

Key Course Information

Fees

CIM Certificate in Professional Marketing:
£675 per module*

Payable to CIM:
£150 per assessment (x3)
£65 CIM Affiliate (Studying) membership fee.

CIM Diploma in Professional Marketing:
£700 per module*

Payable to CIM:
£180 per assessment (x3)
£65 CIM Affiliate (Studying) membership fee.

Apply/Enquiries:
Paula Kearns
PKearns@cardiffmet.ac.uk 

Course Disclaimer
We endeavour to deliver courses as described and will not normally make changes to courses, such as course title, content, delivery, and teaching provision. However, it may be necessary for the university to make changes in the course provision before or after enrolment. It reserves the right to make variations to content or delivery methods, including discontinuation or merging courses if such action is considered necessary.

Please read our Terms and Conditions for the full information.