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The Cardiff School of Management currently offers the Chartered Institute of Marketing (CIM) Certificate in Professional & Digital Marketing. The Certificate is aimed at marketers who have experience in the industry and are looking to advance their career.
Level 4 Certificate in Professional & Digital Marketing
The CIM has developed this qualification with extensive employer led research to ensure its relevance to maximising your career progression opportunities. It is focused on:
- Enhance your expertise: Be able to demonstrate knowledge and skills needed to excel as a marketing executive, a pivotal role in any marketing team.
- Prepare for your next move: Build a strong foundation for progression – develop confidence and unlock career opportunities.
- Apply practical skills: Acquire hands-on experience that you can use in real marketing jobs, making you an essential and effective professional in the workplace.
Our CIM courses are delivered through intensive weekend blocks with additional online activities to encourage deeper understanding. All sessions are underpinned by a strong emphasis on interactive teaching and learning that will benefit you and your organisation.
- Our academic staff combine teaching excellence with industry experience.
- We use real-life projects to enhance your learning.
- We pride ourselves on our small group teaching, so you will not be lost in a crowd.
- Students study in a friendly, welcoming atmosphere in a fantastic management facility/building.
Level 4 Certificate in Professional & Digital Marketing
You need 50 credits for your Level 4 Certificate, we offer the following modules:
- Marketing Impact (20 credits)
- Responsible Marketing (10 credits)
- Social Media Marketing (10 Credits)
- Search Engine Optimisation (10 Credits)
All modules are delivered on weekends via face-to-face teaching (when you join CIM as a student member, you will have access to CIM materials and articles). All students will have access to the CIM published module eBooks for each of the mandatory modules, plus assessment support session.
These modules will have a maximum capacity of 12 students and will be delivered:
| Modules | Date | Online Assessment Window |
|---|---|---|
| Marketing Impact |
Sat 16 + Sun 17 January 2027 10-4pm |
1 February 2027 – 5 March 2027 |
| Responsible Marketing |
Sat 20 + Sun 21 March 2027 10-4pm |
5 April 2027 – 7 May 2027 |
| Search Engine Optimisation |
Sat 22 + Sun 23 May 2027 10-4pm |
7 June 2027 – 2 July 2027 |
| Social Media Marketing |
Sat 18 + Sun 19 July 2027 10-4pm |
TBA |
Level 6 Diploma in Professional & Digital Marketing
If you’re a marketing manager interested in completing a Level 6 CIM Diploma in Professional and Digital Marketing, please contact sfthomas@cardiffmet.ac.uk for further information.
| Module | Assessment Type |
|---|---|
| Marketing Impact | Onscreen Multiple-Choice Test: 70 questions; 120 minutes |
| Responsible Marketing | Onscreen Multiple-Choice Test: 45 questions; 90 minutes |
| Search Engine Optimisation | Onscreen Multiple-Choice Test: 45 questions; 90 minutes |
| Social Media Marketing | Onscreen Multiple-Choice Test: 45 questions; 90 minutes |
Grading will be applied to each module as well as to the overall qualification:
- Distinction: 80%+
- Merit: 70-79%
- Pass: 60-69%
- Fail: 0-59%
Certificate
You will need at least one year of marketing industry experience or a relevant Level 3 qualification, such as CIM or an equivalent qualification. Alternatively, a Level 3 Apprenticeship such as the Digital Marketer, Multi-channel Marketer or Marketing Assistant would also be accepted. We’ll consider other equivalent Marketing Apprenticeships.
Your organisation could be eligible to apply to the Flexible Skills Programme and cover 50% of the tuition fee.
The Flexible Skills Programme is a Welsh Government funded initiative that supports businesses across Wales to invest in themselves and build a stronger, more skilled workforce.
Employers can apply for funding to cover 50% of accredited training costs, with a maximum contribution value of £50,000 per application. There is no minimum funding limit.
Whether you’re looking to fill skills gaps, retain staff, or attract new talent, the Flexible Skills Programme can help you invest in your team’s future.
Graduates of any university who have completed a CIM Accredited Degree receive a 5-year exemption worth 30 credits.
Please contact sfthomas@cardiffmet.ac.uk for further information.
Key Course Information
Fees
CIM Studying Member Fee:
- £70.00 (12 months)
Cardiff Met Module Tuition Fee:
- 20 credits: £750
- 10 credits: £500
CIM Online Module Assessment Fee:
- £130.00
Apply/Enquiries
To enrol on a CIM course at Cardiff Metropolitan University, please go to our Online Store or contact csm-enterprise@cardiffmet.ac.uk for more information regarding enrolment and payment methods.