Matthew James


​Lecturer in Sport Development & Sport Management

Telephone number:  029 2020 5427

Email address:​

Matthew joined the School in September 2016 as a part time Lecturer in Sport Management and Development. He has over twenty years of work experience in the public, private and voluntary sectors in England and Wales, including a variety of senior roles in sports development and sports management. 

Matthew previously worked in Higher Education with the Leisure Management Department at Sheffield University from 2002-2007 and also lectures in Sport Management at the University of Wales Trinity St David. ​

Research Interests

Matthew’s main research interests are volunteers in sports clubs and the management of sports clubs run by volunteers. Matthew is currently involved with an Erasmus+ funded study of volunteering and social inclusion in sport, which is comparing knowledge across ten EU member states. Matthew has previously worked on a national survey of sports volunteering in England (2002) and a study of volunteering in netball (2006).​

Academic Journal Papers

​Nichols, G. and James, M. (2008). One size does not fit all: implications of sport club diversity for their effectiveness as a policy tool and government support, Managing Leisure, 13, 2, 104-114.

P. Taylor, M. James, G. Nichols, K. Holmes, L. King and R. Garrett. (2007). Facilitating organisational effectiveness among volunteers in sport, Voluntary Action, 8, 3.

Nichols G., Taylor P., James M., King L., Holmes K. and Garrett R. (2005). Pressures on the UK voluntary sports sector, Voluntas, 16, 1, 33-50.

Nichols, G, Taylor, P, James, M, Garrett, R, Holmes, K, King, L, Gratton, C and Kokolakakis, T. (2004). Voluntary activity in UK Sport. Voluntary Action, 6, (2), Spring, 31-54.

Nichols G, Taylor P., James M., King L., Holmes K. and Garrett R. (2003). Pressures on sports volunteers arising from partnerships with the central government, Society and Leisure, 26, 2, 419-430.

Taylor P, James M. and Nichols G. (2003). Volunteering in English sport: an interim discussion in relation to national governing bodies of sport, in Volunteers in sport, ed. G. Nichols, Leisure Studies Association.


Nichols, G., James, M. and Redman, T. (2006). Clubs, members and volunteers in English Netball. A report for England Netball, University of Sheffield.

Taylor P., Nichols G., Holmes K., James M., Gratton C., Garrett, R., Kokolakakis, T., Mulder, C. and King, L. (2004). Sports Volunteering in England, 2002, Sport England.

Taylor P, Nichols G., Holmes K., James M., Gratton C., Garrett R., Kokolakakis T., Mulder C. and King L. (2003). Sports Volunteering in England, 2002, Summary Report, Sport England.

James, M. (2003). An evaluation of an employee behaviour change concept. A report for Epiphanies Ltd, University of Sheffield. 

Teaching and Supervision

Module leader for Applied Sports development at Level 6. Teaching on Understanding Sport Management and Introduction to Sport Development at Level 4; and Work Experience at Level 5. Level 4 Sports Management Year Tutor and undergraduate Dissertation Supervisor.

Qualifications and Awards

Current Studies MA Sports Management & Leadership – Cardiff Metropolitan University Qualifications 1999 MSc Sport and Recreation Management (Distinction), University of Sheffield 1994 BA (Hons) Economics and Social Studies, University of Manchester

External Links

Matthew has built an extensive network through his career to date and works with a variety of external bodies including Sport Wales, local authorities, and national governing bodies of sport. Matthew volunteers as a Mentor with the UK sport for development charity Sported, and as a cross country marshal for Welsh Athletics. Matthew is a member of the Chartered Institute for Sport and Recreation Management (CIMSPA).

Sport / Coaching Profile

Welsh Schoolboys Hockey (1988-1991)

Wales U21 Hockey (1989-1992): European Junior Championships 6th place (1992) 

Lancashire U21 Hockey (1991-1993): North of England Champions (1993)

National League Hockey: Warrington HC (1991-1994, 1996-1998)


Squash Coach: Llandovery Squash Club (2016- )

Badminton Coach: Hillsborough Junior Club, Sheffield (2001-2007)

Hockey Coach: Llandovery Ladies (1996-1997).