Sport Broadcast (with Internship Opportunities)* Masters - MSc/PgD/PgC

Want to work in the Sports Broadcast Industry? Then this is the course for you.

Professionally accredited by the BJTC (Broadcast Journalism Training Council) this master's degree with a practical focus, designed and delivered by sports broadcast industry professionals to create practitioners of Sport Broadcast and prepare them to be industry ready for employment in sport broadcast journalism and across the sport media industry. The master's degree course has been written in collaboration with sport broadcast journalists from the BBC, ITV, Sky Sports and the Broadcast Journalism Training Council.We teach traditional broadcast journalism for the digital, new media age. Emphasis is given to live event production, broadcast journalism and multi-platform digital storytelling.

Students will develop and master a wide spectrum of broadcast journalism production skills, learn to self-shoot and edit, record and produce audio, create digital content while sharpening their journalistic instinct, news values and editorial judgment. They will critically examine the reciprocal relationship between socio-political issues, modern media coverage and professional sport. Students will also study elements of media law, and analyse how ethics, a sense of fairness, impartiality, accuracy and a robust knowledge of regulations and rights play a crucial part in operating within the modern fast-changingsport broadcasting landscape.

The inclusion of a significant work placement module (60 credits) in this sports journalism degree offers the opportunity to work in our internal broadcast unit across the academic year creating video and audio content for Cardiff Met Sport TV, producing our weekly podcasts and TV sports shows, holding press conferences and livestreaming university sports matches. while this module also provides a second placement opportunity with one of our external broadcast partners. This module also provides a second placement opportunity with one of our external broadcast partners. We have placement opportunities with all the major broadcasters and production companies in Wales and further afield for students who are prepared to travel; these include a number of Welsh medium placement opportunities.

Throughout this programme, students will gain practical, real-world experience of various broadcast roles; presenter, reporter, producer, director, videographer, camera operator, floor manager, video editor, social media producer, commentator and all-round broadcast journalist. Students will learn to research, network and build contacts, elevating their sports reporting and writing skills to the next level and master the art of story-telling and content creation in the fast-changing digital age through social media platforms, blogging, vlogging, livestreams and podcasts. Students this year have enjoyed placements with BBC, ITV, Sky Sports, DAZN, Perform, Orchard Media, BT Sport, Whisper Films, Sunset & Vine, World Rugby, WRU, Made In Cardiff, S4C, Glamorgan Cricket, Swansea City, Cardiff Devils, Sport Wales and many other local and national broadcasters, production companies, sports organisations and governing bodies. Our alumni are now working in full time positions with Sky Sports, BBC Sport, S4C Sport, Livewire Sports and in the Premier League. 

Guest speakers have included several award winning presenters, reporters, journalists, producers, directors, camera operators, editors and lighting experts: Eddie Butler (BBC commentator), Frances Donovan (Premier League TV presenter), Ross Harries & Sean Holley (from BBC ScrumV) Carolyn Hitt (Wales Online & BBC), Dylan Ebenezer (S4C/ Sgorio presenter), Nick Hartley (ITV/ITN reporter) and Alan Wilkins (ESPN & Eurosport presenter).

Course Content

Proposed modules on the programme include: 80 taught credits, a 60 credit professional broadcasting placement module and a 40 credit production (which is a broadcast documentary). Modules titles are as follows:

  • Television Broadcasting (20 credits)
  • Radio and Digital Broadcasting (20 credits)
  • Research Skills in Journalism & Documentary  (20 credits)
  • Ethics, Media Law and Landscape (20 credits)
  • Professional Broadcasting Placement (60 credits)
  • Production Dissertation (40 credits)


There are no option modules for the programme.

If you choose to undertake your dissertation module through the medium of Welsh, you could be eligible for a Scholarship. Find out more.

Learning & Teaching

Course Delivery 

A blend of lectures, seminars, workshops and live scenarios with a huge emphasis on practical skills development and a focus on vocational, career and industry relevant topics, themes and techniques. We pride ourselves on replicating industry workflows so whatever the teaching method, whether it’s a lecture, seminar, workshop or live broadcast we try to place the students in real-world situations with topical discussions, contemporary case studies, live briefs, fast-turnaround news scenarios, live sports coverage and continuous critical broadcast analysis and deconstruction of current output, media trends and technological changes in the industry. 

Contact Hours

Lectures, workshops and practical work is always Monday-Wednesday. However contemporary media is all around us, news is 24/7, and sport on our campus never stops, so we expect our students to be ready and willing to broadcast at any time of the week. In addition to timetabled delivery our students are working across a variety of personal projects which can involve filming sport and interviewing athletes on any given day of the week or being embedded within one of our sports teams looking after their media output and communications. 

Support 

We have created Cardiff Met Sport TV, an award-winning, multi-platform brand, located across Facebook, You Tube, Twitter, Instagram and Tik Tok, a purpose-built platform where the students can showcase their work and be placed in daily, external facing, real-world broadcast situations. A space where their content, whether it’s features, promos, livestreams, news bulletins or podcasts can be published and seen by a wider audience. It’s this external facing platform which gives our students constant exposure to the broadcast industry and wider audiences around the world, throughout their time with us. Cardiff Met Sport TV regularly partners up with brands, governing bodies and broadcasters to live-stream sports programmes and produce content. 

FACILTIES & EQUIPMENT

Our multi-media facilities include a TV Studio, a Radio Studio, Live-Streaming Equipment, 24/7 access to our selection of broadcast standard Sony Cameras, Drones, Go Pros, Mobile Journalism Kits, Audio Recording Software, Professional Lighting and access to the full Adobe Editing Suite (Premiere Pro, Audition, After Effects and Photoshop)

Assessment

We assess students in a number of ways; practical portfolios, written essays, presentations, showreels, broadcast analysis reports, live scenarios and one exam. We offer written and verbal feedback for everything submitted and we regularly create opportunities for peer review sessions. Here’s a quick run through how those assessments breakdown across the various modules. 

TELEVISION BROADCASTING (SSP7149)
1x1200 word essay and a practical portfolio consisting of 3xpieces of TV content. 

RADIO & DIGITAL BROADCASTING (SSP150)
1x1000 word essay and two practical portfolios, one consisting of 3xpieces of audio content, and one made up of 2xpieces of short-form digital content. 

ETHICS, MEDIA LAW & LANDSCAPE (SSP7151)
1x2000 word essay regarding a contemporary area in Broadcast Media and 1x 2hour Media Law Exam.

RESEARCH SKILLS IN JOURNALISM & DOCUMENTARY
1x3000 word proposal for your final project documentary. One 12-15minute presentation “Broadcast Pitch” to sell your documentary to a broadcast platform.

PROFESSIONAL BROADCAST PLACEMENT
This module is split into two elements; Internal and External. The Internal placement runs all year and involves working within our Cardiff Met Sport TV / Audio & Digital platforms covering Cardiff Met University Sport on a weekly basis. The External part is based around a 15day work placement with an external broadcaster, platform, brand or sports organisation. Both elements are then written up as reflective essays and fed back as presentations. Plus we ask students to create a broadcast showreel. There is also a mark for overall contribution to the internal placement.

DISSERTATION
The final project is to produce a Sport Broadcast Documentary. It can either be a 15minute video documentary or a 30minute audio documentary. This is accompanied by a 2000 word reflective essay.

Employability & Careers

Our tagline is #IndustryReady. We are in constant dialogue with the sport broadcast industry to ensure we are teaching the very latest techniques and using the latest technology. In a fast-paced, ever-changing industry it’s vital our students stay ahead of these trends. We set students industry tasks, designed by industry experts, with the students using industry standard tools. 

When students leave us and have an interview with Sky Sports or BBC Sport, we want them to be ready. Confident they understand the industry and the broadcast regulatory landscape around it and armed with a portfolio of work to prove they can create sports content for any audience or platform. 

Our 60 credit work placement is designed to ensure that graduates of the programme have significant, hands-on, practical “real world experience” and regular engagement with the industry that will make them uniquely prepared for work in the Sport Broadcast Industry. With a focus on external facing content, and multi-media skill acquisition, together with constant academic reflection on the socio-political implications of sport and the business and marketing elements around professional sport, graduates from this programme will be able to meet the needs of a rapidly developing and expanding Sport Broadcast industry. 

Our graduates now work as reporters, presenters, researchers, content creators, producers, marketing executives and social media managers with a range of broadcasters, brands and governing bodies. They are at Sky Sports, BBC, S4C, Whisper Films, WRU, FAW, Hockey Wales, Glamorgan Cricket, Bath Rugby, Livewire Sports, Sunset and Vine, BT Sport, DAZN and IMG. There is also the opportunity to pursue further study in the area of Sports Media and Sport Broadcast should any students wish to explore a PHD. 

Entry Requirements & How to Apply

The School is committed to an Equal Opportunities Policy under which all applicants and students are treated equally regardless of gender, ethnic or national origin, disability, sexuality, age, beliefs or sporting ability. Each applicant is considered on their academic merits and their ability to demonstrate an interest and ability in the subject area. The School is committed to high standards of academic performance and involvement in sport and exercise. Each applicant must meet suitable criteria as outlined in the University criteria for the admission of students to modular Master’s Degrees (and for Postgraduate Certificate and Postgraduate Diploma programmes).

The policy of the Cardiff School of Sport & Health Sciences is to recruit students who are capable of successfully completing and benefiting from a designated Post Graduate programme offered by the School.

Applicants for the MSc in Sport Broadcast are expected to satisfy the following requirements:

  • A good honours degree (normally 2.1 or above) in any Sport, Broadcast, Media or Journalism subject.
  • A passion for sports media and / or digital broadcast technology and a desire to find and tell fascinating sports stories.

Exceptional entry routes may be available to applicants with significant and relevant industry experience. Usually more than 3 years experience in print, radio or TV journalism or Sport related PR/communications. Candidates with extensive experience in elite level sport may also be considered. All exceptional entry routes are available for non-graduates will be in line with the University criteria for the admission of students to modular Masters Degrees (and for Postgraduate Certificate and Postgraduate Diploma programmes). A student who has successfully completed modules in a similar programme at another institution might gain direct entry onto the programme as long as they have satisfied the aforementioned entry requirements and meet the University Criteria for the admission of students to modular Master’s Degrees, and to Postgraduate Diploma programmes – advanced standing.

International Applicants
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 7.5 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

How to Apply:
Applications for this course should be made direct to the university via our self-service facility. For further information please visit our How to Apply pages at www.cardiffmet.ac.uk/howtoapply.

If you are interested in using credit from another institution, or have obtained qualifications and/or experience to study for a course at Cardiff Met, you can find further information on this as well as information on how to apply on the RPL page.

Additional Information

Internship:
Each year we employ a Digital Media Intern to help assist with the technical delivery of the course. This role is designed for one of our graduates as a stepping stone into the industry. We also work with the SU sports teams on campus to embed our students into their sports club, becoming responsible for the team’s media and communications.

Partnership:
The Sport Broadcast MSc programme has a global partnership with the number one ranked Sports Production course in the USA. The Sports Link course at Ball State University, Indiana https://ballstatesportslink.com/about/about/ is a world leading broadcast course who work closely with ESPN Sport across America. In 2019 we signed a 5 year partnership to work together, share best practice and encourage students to collaborate and create content internationally. In 2020 we launched the Transatlantic Storytelling Project and together our students came together to create a feature-length documentary about sport at Cardiff Met. https://transatlanticstorytelling.com/
The Ball State students are scheduled to visit us again in 2022 to make a new documentary and one of our graduates has just taken a full- time position with them as Digital Media graduate Assistant on campus in Indiana. 

The Sport Broadcast MSc course and Cardiff Met Sport TV connects Welsh audiences with the athletics and sports community across Wales, delivering exclusive content on far-reaching platforms to showcase the unique moments of Cardiff Met Sport teams, coaches and characters. By doing so, we strive to enhance the publicity of and showcase accomplishments of, all Cardiff Met student-athletes on the field, in the classroom and within the surrounding community. This unique partnership, envied by athletics departments across the country, offers skills and applications using digital technology to create sports content for distribution across multiple platforms. Emphasis is given to live event production, broadcast journalism and multi-platform digital storytelling.

Tuition Fees and Financial Support:
For up to date information on tuition fees and the financial support that may be available. Please refer to www.cardiffmet.ac.uk/fees.

Part-time fees:
Charges are per Single Module unless specified:
Undergraduate = 10 Credits; Postgraduate = 20 Credits

Generally we find most students will complete 60 credits per year for both Undergraduate and Postgraduate study; to obtain a true costing please clarify this by contacting the Programme Director directly.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email directapplications@cardiffmet.ac.uk

For course specific enquiries, please contact the Programme Director, Joe Towns:
Email: JTowns@cardiffmet.ac.uk
Tel: 029 2041 6553
Other: @METBROADCAST ON TWITTER

Key Course Information

Place of Study: 
Cyncoed Campus

School:
Cardiff School of Sport & Health Sciences

Course Length:
12-15 months full-time.
Two to three years part-time.

Accredited by:
Accredited by Broadcast Journalism Training Council 

Studying MSc Sport Broadcast at Cardiff Met

Find out more about stydying the Master's degree in Sport Broadcast at Cardiff Met.

Student Blog
MSc Sport Broadcast at Cardiff Met gave me the summer of a lifetime.

Olympic athlete and Sport Broadcast student Mica Moore, tells us about her summer of internships, including time at the European Team Championships in Poland.
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Student Blog
Exploring Dubai with Sport Broadcast at Cardiff Met

Sport Broadcast student Sophie, tells us about the industry led lectures and her time on placement in Dubai at the World Rugby Sevens.
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News
Cardiff Met broadcast journalist students shortlisted for three industry leading awards.

November 2020 - Four students from Cardiff Met’s successful Sport Broadcast MSc programme have been nominated in three categories of this year’s Broadcast Journalists Training Council (BJTC) Awards.
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Cardiff Met Sport TV
Cardiff Met Sport TV

Provding opportunities for practical placmenets across the academic year creating video and audio content, producing our weekly Radio Cardiff sports show, making podcasts, holding press conferences and livestreaming university sports matches.
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Performance Sport

Cardiff Met provides and manages a TASS accredited Dual Career Scheme environment that allows students to achieve their academic potential alongside training, playing and performing in their chosen sport.


With personal experience of competing on the international stage and undertaking world leading research, our academic and Performance Sport staff create a truly unique environment of sporting excellence. The integrated model means you can be assured our programmes are informed by the latest in coaching and support services all designed to develop you as an athlete. Coupled with our key partnerships with a variety of National Governing Bodies our programmes work alongside recognised talent pathways. Find out more

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting www.cardiffmet.ac.uk/terms