Sport Broadcast (with Internship Opportunities)* Masters - MSc/PgD/PgC


Want to work in the Sports Broadcast Industry? Then this is the course for you.

T​his master's degree with a practical focus, is designed and delivered by sports broadcast industry professionals to create practitioners of Sport Broadcast and prepare them to be “industry ready” for employment in sport broadcast journalism and right across the sport media industry. The master's degree course has been written in collaboration with sport broadcast journalists from the BBC, ITV, and Sky Sports. We teach traditional sports broadcast journalism for the digital, new media age. Emphasis is given to live event production, broadcast news journalism and multi-platform digital storytelling.

Students will develop and master a wide spectrum of broadcast journalism production skills, learn to self-shoot and edit, record and produce audio, create digital content while sharpening their journalistic instinct, news values and editorial judgment. They will critically examine the reciprocal relationship between socio-political issues, modern media coverage and professional sport. Students will also study media law, and analyse how ethics, a sense of fairness, impartiality, accuracy and a robust knowledge of regulations and rights play a crucial part in operating within the modern fast-changing sport broadcasting landscape.

The inclusion of a significant work placement module (60 credits) in this sports broadcast journalism degree offers the opportunity to work in our internal broadcast unit across the academic year creating video and audio content for Cardiff Met Sport TV, producing our weekly podcasts, highlights and live TV sports shows, holding press conferences and livestreaming university sports matches.  This module also provides a second placement opportunity with one of our external broadcast partners. We have placement opportunities with all the major broadcasters and production companies in Wales and further afield for students who are prepared to travel; these include a number of Welsh medium placement opportunities.

Throughout this programme, students will gain practical, real-world experience of various broadcast roles; presenter, reporter, producer, director, videographer, camera operator, floor manager, video editor, social media producer, commentator,  live-stream engineer, and all-round broadcast and mobile journalist. 

In addition to this students will learn to research, network and build contacts, elevating their sports reporting and writing skills to the next level and mastering the art of story-telling and content creation in the fast-changing digital age through social media platforms, blogging, vlogging, livestreams and podcasts. Students this year have enjoyed placements with BBC, ITV, Sky Sports, DAZN, Perform, Orchard Media, BT Sport, Whisper Films, Sunset & Vine, World Rugby, WRU, Made In Cardiff, S4C, Glamorgan Cricket, Swansea City, Cardiff Devils, Sport Wales and many other local and national broadcasters, production companies, sports organisations and governing bodies. Our alumni are now working in full time positions with Sky Sports, BBC Sport, S4C Sport, Livewire Sports and in the Premier League. 

Regular guest speakers include several award winning presenters, reporters, journalists, producers, directors, camera operators, editors and lighting experts: Jason Mohammad (BBC Sport), Lauren Jenkins (Premier Sport), Andrew Cotter (BBC Sport) Eddie Butler (BBC commentator), Frances Donovan (Premier League TV presenter), Ross Harries & Sean Holley (from BBC ScrumV) Carolyn Hitt (Wales Online & BBC), Dylan Ebenezer (S4C/ Sgorio presenter), Nick Hartley (ITV/ITN reporter) and Alan Wilkins (ESPN & Eurosport presenter).

Course Content

Proposed modules on the programme include: 80 taught credits, a 60 credit professional broadcasting placement module and a 40 credit production (which is a broadcast documentary). Modules titles are as follows:
• Television Broadcasting & Sport On Screen (20 credits)
• Audio and Digital Broadcasting (20 credits)
• Research Skills in Journalism & Documentary  (20 credits)
• Ethics, Media Law and Landscape (20 credits)
• Professional Broadcasting Placement (60 credits)
• Dissertation Documemntar (40 credits)

There are no option modules for the programme.
If you choose to undertake your dissertation module through the medium of Welsh, you could be eligible for a Scholarship. Find out more.

Learning & Teaching

Course Delivery 
A blend of lectures, seminars, workshops and live scenarios with a huge emphasis on practical skills development and a focus on vocational, career and industry relevant topics, themes and techniques. We pride ourselves on replicating industry workflows so whatever the teaching method, whether it’s a lecture, seminar, workshop or live broadcast we try to place the students in real-world situations with topical discussions, contemporary case studies, live briefs, fast-turnaround news scenarios, live sports coverage and continuous critical broadcast analysis and deconstruction of current output, media trends and technological changes in the industry. 
Contact Hours
Lectures, workshops and practical work is always Monday-Wednesday. However, contemporary media is all around us, news is 24/7, and sport on our campus never stops, so we expect our students to be ready and willing to broadcast at any time of the week and on some weekends. In addition to timetabled delivery our students are working across a variety of personal projects which can involve filming sport and interviewing athletes on any given day of the week or being embedded within one of our sports teams looking after their media output and communications. 
We have created Cardiff Met Sport TV, an award-winning, multi-platform brand, located across Facebook, You Tube, Twitter, Instagram, Spotify and Tik Tok, a purpose-built platform where the students can showcase their work and be placed in daily, external facing, real-world broadcast situations. A space where their content, whether it’s features, promos, livestreams, news bulletins or podcasts can be published and seen by a wider audience. It’s this external facing platform which gives our students constant exposure to the broadcast industry and wider audiences around the world, throughout their time with us. Cardiff Met Sport TV regularly partners up with brands, governing bodies and broadcasters to live-stream sports programmes and produce content. We are the only university who live-stream direct onto the BUCS platform. We are also the only university to broadcast directly onto the FAW and WRU platforms. 
Our multi-media facilities include a TV Studio, a Radio Studio, Live-Streaming Equipment, 24/7 access to our selection of broadcast standard Sony Cameras, Drones, Go Pros, Mobile Journalism Kits, Audio Recording Software, Professional Lighting and access to the full Adobe Editing Suite (Premiere Pro, Audition, After Effects and Photoshop)


We assess students in a number of ways; practical portfolios, written essays, presentations, showreels, broadcast analysis reports, live scenarios and one exam. We offer written and verbal feedback for everything submitted and we regularly create opportunities for peer review sessions. Here’s a quick run through how those assessments breakdown across the various modules. 
1x1200 word essay and a practical portfolio consisting of 3xpieces of TV content. 
1x1200 word essay and two practical portfolios, one consisting of 3xpieces of audio content, and one made up of 2xpieces of short-form digital content. 
1x2000 word essay regarding a contemporary area in Broadcast Media and 1x 2hour Media Law Exam.
1x3000 word proposal for your final project documentary. One 12-15minute presentation “Broadcast Pitch” to sell your documentary to a broadcast platform.

This module is split into two elements; Internal and External. The Internal placement runs all year and involves working within our Cardiff Met Sport TV / Audio & Digital platforms covering Cardiff Met University Sport on a weekly basis. The External part is based around a 15day work placement with an external broadcaster, platform, brand or sports organisation. Both elements are then written up as reflective essays and fed back as presentations. Plus we ask students to create a broadcast showreel and write up a mini broadcast project. There is also a mark for overall contribution to the internal placement.

The final project is to produce a Sport Broadcast Documentary. It can either be a 15minute video documentary or a 30minute audio documentary. This is accompanied by a 2000 word reflective essay.

Employability & Careers

Each year we employ 2 x Digital Media Interns to help assist with the technical delivery of the course. This role is designed for one of our graduates as a stepping stone into the industry. We also work with the SU sports teams on campus to embed our students into their sports clubs, becoming responsible for the team’s media and communications. We also have an annual paid internship with the FAW Trust. 

Our tagline is #IndustryReady. We are in constant dialogue with the sport broadcast industry to ensure we are teaching the very latest techniques and using the latest technology. In a fast-paced, ever-changing industry it’s vital our students stay ahead of these trends. We set students industry tasks, designed by industry experts, with the students using industry standard tools. 

When students leave us and have an interview with Sky Sports or BBC Sport, we want them to be ready. Confident they understand the industry and the broadcast regulatory landscape around it and armed with a portfolio of work to prove they can create sports content for any audience or platform. 

Our 60 credit work placement is designed to ensure that graduates of the programme have significant, hands-on, practical “real world experience” and regular engagement with the industry that will make them uniquely prepared for work in the Sport Broadcast Industry. With a focus on external facing content, and multi-media skill acquisition, together with constant academic reflection on the socio-political implications of sport and the business and marketing elements around professional sport. We are confident our graduates from this programme will be able to meet the needs of a rapidly developing and expanding Sport Broadcast industry. 

Our graduates now work as reporters, presenters, researchers, content creators, producers, marketing executives and social media managers with a range of broadcasters, brands, organisations and governing bodies. They are at Sky Sports, BBC, S4C, Whisper Films, WRU, FAW, Hockey Wales, Glamorgan Cricket, Bath Rugby, Livewire Sports, Sunset and Vine, BT Sport, DAZN, Sail GP, ATP, JD Sports and IMG. There is also the opportunity to pursue further academic study in the area of Sports Media and Sport Broadcast should any students wish to explore a PHD in a sports media related field.  

Entry Requirements & How to Apply

The School is committed to an Equal Opportunities Policy under which all applicants and students are treated equally regardless of gender, ethnic or national origin, disability, sexuality, age, beliefs or sporting ability. Each applicant is considered on their academic merits and their ability to demonstrate an interest and ability in the subject area. The School is committed to high standards of academic performance and involvement in sport and exercise. Each applicant must meet suitable criteria as outlined in the University criteria for the admission of students to modular Master’s Degrees (and for Postgraduate Certificate and Postgraduate Diploma programmes).

The policy of the Cardiff School of Sport & Health Sciences is to recruit students who are capable of successfully completing and benefiting from a designated Post Graduate programme offered by the School.

Applicants for the MSc in Sport Broadcast are expected to satisfy the following requirements:

  • A good honours degree (normally 2.1 or above) ideally in any Sport, Broadcast, Media or Journalism or Humanities subject
  • Or students with 2.1 degrees in other subjects, provided they have a passion for sports media and / or digital broadcast technology and a desire to find and tell fascinating sports stories.

Exceptional entry routes may be available to applicants with significant and relevant industry experience. Usually more than 3 years experience in print, radio or TV journalism or Sport related PR/communications. Candidates with extensive experience in elite level sport may also be considered. All exceptional entry routes are available for non-graduates will be in line with the University criteria for the admission of students to modular Masters Degrees (and for Postgraduate Certificate and Postgraduate Diploma programmes​). A student who has successfully completed modules in a similar programme at another institution might gain direct entry onto the programme as long as they have satisfied the aforementioned entry requirements and meet the University Criteria for the admission of students to modular Master’s Degrees, and to Postgraduate Diploma programmes – advanced standing.​

International Applicants
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.5 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

How to Apply:
Applications for this course should be made direct to the university via our self-service facility. For further information please visit our How to Apply pages at

If you are interested in using credit from another institution, or have obtained qualifications and/or experience to study for a course at Cardiff Met, you can find further information on this as well as information on how to apply on the RPL page.

Additional Information

Each year we employ 2 x Digital Media Interns to help assist with the technical delivery of the course. This role is designed for one of our graduates as a stepping stone into the industry. We also work with the SU sports teams on campus to embed our students into their sports clubs, becoming responsible for the team’s media and communications.


The Sport Broadcast MSc programme has a global partnership with the number one ranked Sports Production course in the USA. The Sports Link course at Ball State University, Indiana is a world leading sports broadcast course who work closely with ESPN Sport across America. In 2019 we signed a 5 year partnership to work together, share best practice and encourage students to collaborate and create content internationally. In 2020 we launched the Transatlantic Storytelling Project and together our students came together to create a feature-length documentary about sport at Cardiff Met.
The Ball State students are scheduled to visit us again in 2023 to make a new documentary and one of our graduates has just taken a full- time position with them as Digital Media graduate Assistant on campus in Indiana. 
The Sport Broadcast MSc course and Cardiff Met Sport TV connects Welsh audiences with the athletics and sports community across Wales, delivering exclusive content on far-reaching platforms to showcase the unique moments of Cardiff Met Sport teams, coaches and characters. By doing so, we strive to enhance the publicity of and showcase accomplishments of, all Cardiff Met student-athletes on the field, in the classroom and within the surrounding community. This unique partnership, envied by athletics departments across the country, offers skills and applications using digital technology to create sports content for distribution across multiple platforms. Emphasis is given to live event production, broadcast journalism and multi-platform digital storytelling.
We also have a partnership with BUCS Sport whereby we are permitted to live-stream top level BUCS matches.

Tuition Fees and Financial Support:
For up to date information on tuition fees and the financial support that may be available. Please refer to

Part-time fees:
Charges are per Single Module unless specified:
Undergraduate = 10 Credits; Postgraduate = 20 Credits

Generally we find most students will complete 60 credits per year for both Undergraduate and Postgraduate study; to obtain a true costing please clarify this by contacting the Programme Director directly.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the Programme Director, Joe Towns:
Tel: 029 2041 6553
Other: @METBROADCAST on Twitter & @CMetSportTV

We endeavour to deliver courses as described and will not normally make changes to courses, such as course title, content, delivery, and teaching provision. However, it may be necessary for the university to make changes in the course provision before or after enrolment. It reserves the right to make variations to content or delivery methods, including discontinuation or merging courses if such action is considered necessary. Please read our Terms and Conditions for the full information.

Key Course Information

​Place of Study: 
Cyncoed Campus

Cardiff School of Sport & Health Sciences

Course Length:
12-15 months full-time.
Two to three years part-time.

Course Disclaimer
We endeavour to deliver courses as described and will not normally make changes to courses, such as course title, content, delivery, and teaching provision. However, it may be necessary for the university to make changes in the course provision before or after enrolment. It reserves the right to make variations to content or delivery methods, including discontinuation or merging courses if such action is considered necessary.

Please read our Terms and Conditions for the full information.

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Cardiff Met Sport TV
Cardiff Met Sport TV

Provding opportunities for practical placmenets across the academic year creating video and audio content, producing our weekly Radio Cardiff sports show, making podcasts, holding press conferences and livestreaming university sports matches.
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