Dr Faizan Ahmad
Senior Lecturer in Computer Science
Cardiff School of Technologies
Overview
Prior to joining Cardiff Met, Dr. Faizan worked as a Tenure-Track Assistant Professor/Founding Director of the Research Centre for Human-Computer Interaction (2018-2022) and Research Associate (2010-2011) in a well-reputed university of Pakistan where they were responsible for curriculum design, teaching, research, supervisory, moderation, and consultancy in human-computer interaction domain. Dr. Faizan received their Ph.D. in Computer Science and Technology from the Institute of Computing Technology, Chinese Academy of Sciences in 2017, and their M.Eng. (Distinction) in Computer Applied Technology from the School of Computer Science and Engineering, Beihang University in 2013.
With a broad teaching background in computer science to diverse audiences (e.g., face-to-face, online, and apprenticeship), Dr. Faizan Ahmad have successfully planned, developed, and led modules in the domains of Human-Computer Interaction (HCI), Artificial Intelligence (AI), Games, Web, and Mobile Application Development. Dr. Faizan’s technical expertise spans from foundational subjects such as Programming Fundamentals to advanced topics like Usability and Interaction Design.
Dr. Faizan Ahmad’s research focuses on advancing Human-Centered Artificial Intelligence and AI-driven personalised learning within the context of Smart Learning Environments, Immersive Education Technologies, and Industry 5.0. Dr. Faizan is particularly interested in designing emotionally adaptive, cognitively engaging systems that integrate Human-Computer Interaction (HCI), Gamification, and Multimodal Learning Analytics. A core strand of their work explores the use of emerging technologies such as Digital Twins and the Metaverse to create scalable, inclusive, and personalised educational experiences. Through this interdisciplinary lens, they aim to develop intelligent learning systems that respond to learners’ behavioural, emotional, and performance data in real time, enhancing both learner engagement and pedagogical impact.
Research Publications
Cognitive Benefits of Employing Multiple AI Voices as Specialist Virtual Tutors in a Multimedia Learning Environment
Liew, T. W., Tan, S. M., Chan, T. J., Tian, Y. & Ahmad, F., 15 Sept 2025, In: Human Behavior and Emerging Technologies. 2025, 1, 8813532.Research output: Contribution to journal › Article › peer-review
Augmenting Education: The Transformative Power of AR, AI, and Emerging Technologies
Garg, N., Kaur, A., Ahmad, F. & Dutta, R., 3 Sept 2025, In: Human Behavior and Emerging Technologies. 2025, 1, 5681184.Research output: Contribution to journal › Review article › peer-review
Building Cyber Resilience: Artificial Intelligence to Predict Threats and Adapt Responses
Rasheed, A., Nasir, H., Hussain, N., Khan, M., Li, W. & Ahmad, F., 1 Sept 2025, Data Processing and Networking - Proceedings of ICDPN 2024. Swaroop, A., Virdee, B., Correia, S. D. & Valicek, J. (eds.). Springer Science and Business Media Deutschland GmbH, p. 139-154 16 p. (Lecture Notes in Networks and Systems; vol. 1289 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Cognitive and affective factors in AI virtual influencer marketing: A stimulus–organism–response and pleasure–arousal–dominance model approach
Gan, C. L., Lee, Y. Y., Liew, T. W., Tan, S. M., Ahmad, F. & Prasetio, A., 25 Aug 2025, In: Digital Business. 5, 2, 100150.Research output: Contribution to journal › Article › peer-review
Unveiling Brake Faults in Heavy Vehicles with Explainable AI
Khan, M. A., Khan, M., Khan, S., Farooq, A., Li, W., Ahmad, Z. & Ahmad, F., 25 Jul 2025, Proceedings of Data Analytics and Management, ICDAM 2024. Swaroop, A., Virdee, B., Correia, S. D. & Polkowski, Z. (eds.). Springer Science and Business Media Deutschland GmbH, p. 567-577 11 p. (Lecture Notes in Networks and Systems; vol. 1298 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Learner emotions and performance in hypercasual VR games with adaptive AI difficulty
Ahmed, Z., Ahmad, F. & Hui, C., 4 Jul 2025, In: British Educational Research Journal.Research output: Contribution to journal › Article › peer-review
Heinous Crime Prevention and Prediction Using Data Mining Techniques
Shahid, M., Sharif, W., Ahmad, M., Mukram, M., Ali, N., Ahmad, F., Ashraf, M. & Anwaar, M., 2 Jul 2025, Proceedings of Data Analytics and Management - ICDAM 2024. Swaroop, A., Virdee, B., Correia, S. D. & Polkowski, Z. (eds.). Springer Science and Business Media Deutschland GmbH, p. 499-509 11 p. (Lecture Notes in Networks and Systems; vol. 1297).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Exploring the impact of virtual reality on museum experiences: visitor immersion and experience consequences
Jangra, S., Singh, G., Mantri, A., Ahmed, Z., Liew, T. W. & Ahmad, F., 16 May 2025, In: Virtual Reality. 29, 2, 84.Research output: Contribution to journal › Article › peer-review
Cringe, lit, or mid: affective and cognitive effects of youth slang in an educational chatbot
Liew, T. W., Tan, S. M., Pang, W. M., Gan, C. L., Chan, T. J. & Ahmad, F., 25 Apr 2025, In: Acta Psychologica. 256, p. 105036 105036.Research output: Contribution to journal › Article › peer-review
Inquiry based learning in software engineering education: exploring students’ multiple inquiry levels in a programming course
Ahmed, S., Bukhari, S. A. H., Ahmad, A., Rehman, O., Ahmad, F., Ahsan, K. & Liew, T. W., 21 Mar 2025, In: Frontiers in Education. 10, 1503996.Research output: Contribution to journal › Article › peer-review