Influencer marketing in Egypt: An exploration into generational perspectives

Moustafa, N., Glanfield, K. & Costello, J., 1 Jan 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. 91-114 24 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Service-dominant logic: reframing category captainship and retailer category management

Benson, M. C., Glanfield, K., Hirst, C. & Wakenshaw, S., 11 Jul 2023, In: International Journal of Retail and Distribution Management.

Research output: Contribution to journal › Article › peer-review

Practitioner module partnership and sponsorship

Glanfield, K., 15 Oct 2019, Learning and Teaching in Higher Education: Perspectives from a Business School. Edward Elgar Publishing Ltd., p. 271-278 8 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets

Glanfield, K., Ackfeldt, A. L. & Melewar, T. C., 25 Jan 2018, In: Journal of General Management. 43, 2, p. 63-69 7 p.

Research output: Contribution to journal › Article › peer-review

Corporate Identity at the Stakeholder Group Level

Glanfield, K., Saunders, J., Evanschitzky, H. & Rudd, J. M., 3 Mar 2017, In: International Studies of Management and Organization. 47, 2, p. 135-158 24 p.

Research output: Contribution to journal › Review article › peer-review

My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an Acquisition

Glanfield, K., de Chernatony, L. & Suvatjis, Y., 28 Jun 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 663-675 13 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Internal marketing

Glanfield, K., 2 Jan 2012, The Marketing Century: How Marketing Drives Business And Shapes Society the Chartered Institute of Marketing. Kourdi, J. (ed.). wiley, p. 203-224 22 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Research Explorer Profile