The ZERO2FIVE Food Industry Centre can help food and drink businesses with any aspect of technical support, operations, market analysis, new product development, product evaluation, marketing and trade engagement:
Food and Drink Market Analysis
The ZERO2FIVE team provides commercial market analysis to food and drink companies. Our support focuses on:
1. Market analysis and insights
Helping companies to make more informed new product development, category and export decisions resulting from an improved understanding of the market or country.
This support has been developed for companies that are:
category management approach into the business
Each project is different and is likely to include:
- Category performance
- Consumer insights
- Market insights
- Key channels and trade partners
- Key competitors
- Current product ranges
- Gaps and opportunities
2. Marketing strategy
Helping companies to understand their markets and develop new marketing strategies to grow their businesses. Outputs from a strategy project can include:
- New product development
- New trade channels
- Revised promotional plans
- Export strategy
3. Practical marketing advice
Helping companies achieve the most from their marketing budgets and resource. Practical advice can include:
- Support for re-branding (e.g. branding briefs, agency selection)
- Market research advice (e.g. qualitative, quantitative, in-house, agency)
- Pricing and promotions
- Data analysis (e.g.: use of Kantar,
- Trade presentations
The consultancy team work closely with the rest of the ZERO2FIVE team so that companies benefit from a cross functional approach that can include input from experts in food legislation, nutrition, technical and manufacturing.
At ZERO2FIVE, we have one of the largest sensory evaluation suites in the UK and the only facility of its type in Wales.
How can sensory evaluation help your business?
- Independent product evaluation
- New Product Development / matching / improvement - benchmark your products against the competitors.
- Quality control and maintenance - ensuring product consistency during process change or in product reformulations.
- Cost reduction - ensuring product quality is maintained when sourcing more cost effective raw materials.
- To determine the storage stability of your product - evaluating the product quality over shelf-life.
New Product Development
New Product Development (NPD) is crucial for any food business. With increasing demand for variety, diversity and innovation to satisfy upcoming trends, successful NPD can ensure that companies maintain market share and remain competitive. The ZERO2FIVE Food Industry Centre can help with all aspects of your NPD.
Below are examples of the NPD support we are able to offer:
A local farm producing eggs approached ZERO2FIVE for advice and support to produce mayonnaise using their own free range eggs. To help this company, ZERO2FIVE conducted market research on mayonnaise to determine gaps and potential in the market, kitchen trials using on-site facilities, chemical analysis and advice on shelf life determination. Benchmarking of the product against competitors on the market was then carried out using the sensory analysis facilities at ZERO2FIVE.
A client wanted to start a business producing and selling Welsh cake dough and contacted ZERO2FIVE for guidance on how to make this happen. ZERO2FIVE helped with sourcing ingredients and packaging, legal labelling, recipe reformulation to increase shelf life, followed by sign-posting to UKAS accredited laboratories. The final recipe and cooking instructions were then confirmed by a consumer panel and the product was benchmarked against competitors within the sensory facilities.
Thermal Process Validation
Thermal process validation is essential in the temperature monitoring of many food products.
Validation of the cooking process is critical to ensure the safety of the product over the intended shelf life and helps to control the quality of the product.
ZERO2FIVE can offer the following thermal process validation services:
- Cooking validation
- Chilling validation
- Freezing validation
- Temperature profiling during product development trials.
- Thermal process troubleshooting.
- Temperature profiling during transportation.
- Process audits
- Validation of consumer cooking instructions
- Process efficiency
ZERO2FIVE has experts with experience in all food processing areas, including commercially sterile foods, soups and sauces, baked products, and ready meals.
BRC Certification Support
The ZERO2FIVE Food Industry Centre is able to support all aspects of gaining BRC certification.
What is BRC?
British Retail Consortium (BRC) is a Food Safety Management System set up by the major retailers. Originating around 1998 to enable suppliers to be audited against a single standard, it has since become global and is used by over 14000 companies in 90 countries and standards cover food packaging and distribution as well as food manufacturing. BRC is a Global Food Safety Initiative (GFSI) benchmarked standard.
BRC Technical Support
ZERO2FIVE is experienced in the development and implementation of quality management systems which meet the demands of the BRC technical standards, including;
Members of our Technical team have considerable food industry experience, creating and validating safety systems, undertaking system audits, ensuring legal compliance and full system compliance. We have a fully qualified audit team.
ZERO2FIVE has experience in supporting businesses aspiring to reach BRC certification, and sites that are already certified to the standard.
BRC Pre-audits and Gap Analysis
ZERO2FIVE can support businesses by undertaking a detailed pre-audit or gap analysis against the BRC technical standard of their choice. The visit will assess current status, and provide guidance in areas that need to be improved. Sites will be provided with a detailed action plan following the visit which will help sites focus their efforts to fulfil the requirements.
BRC Approved Training
ZERO2FIVE host the following BRC approved training course:
ZERO2FIVE can develop and deliver on site training courses to meet the technical demands of retailers and the manufacturing sector.
Please contact us for course dates or for a quotation for a bespoke course.
Benefits of BRC Standard
- Opens the door to many large retailers and food service providers who require BRC as a pre-requisite to supply
- It is a food safety system helping you to achieve many of your legal requirements
- It helps in the manufacture of a consistently safe product
- It allows you to have clear systems laid out so that all staff understands what is required and how to achieve it
- It should lead to a reduction in customer audits
- Inspires confidence in existing and potential new customers, enabling the growth of your business
For further information on the BRC Standard, please visit the BRC Global Standards website
SALSA Certification Support
SALSA is a food-safety standard written by experienced food safety experts to reflect both the legal requirements of producers and the enhanced expectations of 'best practice' of professional food buyers.
The ZERO2FIVE Food Industry Centre is able to support all aspects of gaining SALSA certification.
SALSA is recognised by many of the major retailers, NHS, foodservice and small retail buyers etc.
For further information on the SALSA Standard, please visit the
Food and Drink Packaging Support
Project HELIX is a
partnership programme that gives companies access to a range of beneﬁts, such as technical, business and legal support.
HELIX is ﬂexible, bespoke and tailored to the individual needs of the business. Our partners are able to access the ZERO2FIVE Food Industry Centre’s facilities and the expertise of our
technical, academic and business support teams.
ZERO2FIVE draws on the expertise within
Cardiff Metropolitan University which includes experts in food science, nutrition, dietetics, food legislation, environmental health, trading standards, new product development, food safety, marketing and biomedical sciences.
For more information about Project HELIX, please read the below documents:
Project HELIX (English)
HELIX prosiect (Cymraeg)
HELIX is also available at our partner food centres
Food Technology Centre, Llangefni and
Food Centre Wales, Horeb as part of
Food Innovation Wales and is funded by the
European Agricultural Fund for Rural Development through the