Strategic Marketing Masters - MSc/PgD/PgC

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. 

The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.

The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.​​

Course Content​​

The Masters (MSc) programme will be awarded on successful completion of 180 credits: 120 credits of compulsory taught modules and either a 60 credit Dissertation, or a 40 credit Marketing Plan and a 20 credit optional taught module.

For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester).

For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters).

Compulsory Modules

  • Consumer Behaviour: Knowing Your Consumer (20 credits)

  • Effective Brand and Advertising Management (20 credits)

  • Modern Marketing Research (20 credits)

  • Multi-channel Strategic Marketing (20 credits)

  • PR and Reputation Management (20 credits)

  • Strategic Global Marketing (20 credits)

  • Dissertation (60 credits) OR Marketing Plan (40 credits)

Optional Modules* (20 credits)

  • Marketing Internship

  • In Search of Creativity, Innovation & Difference 

  • Work-Based Learning

*Please note that optional modules are delivered subject to demand and availability.

Learning & Teaching​

​The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers  and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing.  Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support. ​


Assessment on the programme is mixed and will include a variety of formats​.

Employability & Careers​

The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas:

  • Advertising/ Communications
  • Consumer behaviour
  • Branding
  • Digital and E marketing
  • Market Research
  • Media integration
  • International Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.​

Entry Requirements​ & How to Apply

All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought.

International Applicants
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.5 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

Selection Procedure:
Selection for this course is through an application form.

How to Apply:
Applications for this course should be made direct to the university via our self-service facility.

Two full references to be uploaded with your application.

For further information please visit our How to Apply pages at

If you are interested in using credit from another institution, or have obtained qualifications and/or experience to study for a course at Cardiff Met, you can find further information on this as well as information on how to apply on the RPL page.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Dr Antje Cockrill


Key Course Information

Place of Study: 
Llandaff Campus

Cardiff School of Management

Course Length:
One year full-time or two years part-time.

September and January intakes available

25% Alumni Discount:
The Cardiff Metropolitan University Alumni Discount is a 25 per cent reduction in tuition fees for Cardiff Met Alumni enrolling on taught postgraduate courses.
See if you are eligible.

Course Disclaimer
We endeavour to deliver courses as described and will not normally make changes to courses, such as course title, content, delivery, and teaching provision. However, it may be necessary for the university to make changes in the course provision before or after enrolment. It reserves the right to make variations to content or delivery methods, including discontinuation or merging courses if such action is considered necessary.

Please read our Terms and Conditions for the full information.

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting