Dr. Kelly Ashford

Lecturer in Sport and Exercise Psychology

Telephone number: 029 2020 5291
Email address: kashford@cardiffmet.ac.uk

Kelly is a lecturer in Sport Psychology within the Cardiff School of Sport. She joined the School in 2014 following a nine-year tenure at Brunel University and contributes to the delivery of Sport Psychology and Research Methods across the undergraduate and postgraduate programmes. She has an emerging research profile that focuses on the proposed mechanisms underlying performance disruption particularly in situations of high pressure. 


Research / Publications

Kelly's research interests relate broadly to the areas of stress and performance. Specifically, she is interested in examining the attentional processes underlying skill disruption under pressure. More recently, this has been extended to investigating the role of reinvestment in decision making in sport.


Refereed Academic Journal Articles

Kinrade, N., Jackson, R., & Ashford, K. J., (2015). Reinvestment, task complexity and

decision making under pressure in basketball. Psychology of Sport and Exercise, 20, 11-19.

Adams, D., Ashford, K. J., & Jackson, R. (2014). Priming to promote fluent skill execution:

Exploring attentional demands. Journal of Sport and Exercise Psychology, 36, 366-374.

Ashford, K. J., & Jackson, R. C. (2010). Priming as a means of preventing skill failure

under pressure. Journal of Sport and Exercise Psychology, 32, 518-536.

Kinrade, N., Jackson, R. C., Ashford, K. J. & Bishop, D. T. (2010). Development and validation of the decision-specific reinvestment scale. Journal of Sport Sciences, 28, 1127-1135.

Kinrade, N., Jackson, R. C., & Ashford, K. J. (2010). Dispositional reinvestment and skill

failure cognitive and motor tasks. Psychology of Sport and Exercise, 11, 312-319.


Book chapters

Ashford, K. J. (2014). Priming. In R.C. Eklund & Tenenbaum, G. (Eds), Encyclopedia of

Sport and Exercise Psychology. London, UK: Sage

Ashford, K. J., & Capel, S. (2004). Working as part of a team. In S. Capel, M. Leask, &

T.Turner (Eds.), Starting to Teach in the Secondary School (pp. 30-41). London, UK: Routledge.


Conference Presentations

Kelly has presented at over 20 national and international conferences.​

Teaching and Supervision

Kelly currently delivers on a number of Sport Psychology and Research Methods modules at both undergraduate and postgraduate level and is the module leader for Level 5 Applied Sport and Exercise Psychology and Level 5 Research Process. She is also a personal tutor and supervises a range of student projects at all levels.  ​

Qualifications and Awards

  • PhD, Brunel University
  • BSc (Hons) Sport Sciences, Brunel University
  • Postgraduate Certificate in Learning and Teaching in Higher Education, Brunel University
  • Fellow of the Higher Education Academy

External Links

External Examining

Loughborough University (2014-present)

Roehampton University (2013-present)


PhD Examinations

Eleri Jones, University of South Wales (2013). Title: Performance Anxiety: Mechanisms and Measurement.

Megan Rendall, Victoria University, Australia (2011).  Title: Cognitive effort in contextual interference and implicit motor learning

Georgios Loizou, Brunel University (2008). Title: Psychophysiological effects of video, priming and music on emotions, motivation, and motor performance



Kelly undertakes reviewing activities for a range of academic journals (e.g., Journal of Sport and Exercise Psychology, Psychology of Sport and Exercise) and grant awarding bodies (e.g., ESRC).


Organisation Membership

Member of British Association of Sport and Exercise Sciences (BASES)
Member of the European Federation of Sport Psychology (FEPSAC)
Member of The Higher Education Academy (HEA)