Dr Sharad Gupta

Overview

Dr Sharad Gupta is an alumnus of IIM Indore (FT 2023 Rank #89 in global top 100; AACSB, EFMD, & AMBA accredited), IIT BHU, and University of Delhi. He has 21 years of experience (including initial 10 years in Industry, with last designation as Senior Vice President).

He teaches primarily at post-graduate level and has taught across UG, PG, and executive programmes. In classes, he draws upon his experience in Insurance, Pharmaceuticals, and IT industries. He maintains strong industry links and uses pedagogies like problem-based learning, case-based learning, and project-based learning. His video tutorials can be subscribed at YouTube channel – Marketing Platter.

Sharad publishes in FT50, ABS, and ABDC listed journals. Apart from collaborating with researchers for high-impact publications, he also guides students and industry professionals for research-based publications and conference presentations. He serves as reviewer and editorial board member across management journals. He engages with international scholarly organisations like Academy of Marketing Science (USA), British Academy of Management (UK), and Academy of Indian Marketing (India), Sharad has recently become a member of the American Marketing Association (USA) . He is a life member of All India Management Association.

Research Publications

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