Marketing

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Optional Year in Industry

Developed in conjunction with and accredited by professional bodies, including the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI) and industry, our specialist Marketing degrees in Digital Marketing, Advertising, Brand, Digital, PR, and Sales as well as our Marketing Management degree will enable you to gain the academic knowledge and practical skills needed to gain employment in the creative and ever-evolving marketing industry.

You will be taught by academic experts, guest speakers from industry and have access to specialist industry software resulting in a ‘learning by doing’ approach. There is an active Chartered Institute of Marketing (CIM) student chapter giving you the chance to take part in extracurricular activities linked to your studies.

To ensure you gain hands-on practical experience, you will also undertake a compulsory work placement in the second year and have the opportunity to take part in creative and entrepreneurial activities with professional bodies such as the Chartered Institute of Marketing (CIM). Past students have performed consistently well in the CIM ‘Pitch’ competition – a national student marketing competition – where you team with your fellow students to undertake a real-life marketing challenge, set by a leading global brand.

Past graduates have gone on to work for creative agencies managing nationwide advertising campaigns, roles as account managers in PR agencies and more, with others starting their own businesses. In addition, all graduates are well placed to gain exemptions from professional qualifications such as the CIM Certificate in Professional Marketing and Diploma in Professional Marketing.

Chartered Institute of Marketing website  
Chartered Institute of Marketing website  
Digital Marketing Institute website  
 
 
 
 

“Cardiff School of Management is a mix of experienced industry professionals and passionate educators, which makes learning both practical and insightful. The course focuses on experiential learning and the latest industry trends to ensure you gain relevant, up-to-date skills. Case studies, real-world projects, and internships are woven into the curriculum, allowing you to put theory into practice.”

Muskaan Ali
Public Relations and Marketing Management

 
 

“Cardiff Met’s Digital Marketing Management course offers an influencer marketing module which is so relevant for the current industry. During my course I landed a month-long work placement as an Influencer Marketing Coordinator. I’m now a brand ambassador and create affiliate content for many exciting brands! I never thought I’d finish uni as an influencer and I’m so excited to see where this line of work takes me and how I continue to grow in the community.”

Beth Fry
BA (Hons) Digital Marketing Management / Social Media Influencer

 
 

“Marketing Management is such a diverse and interesting course which will allow you to have creative freedom. As a result of my work experience as a Marketing Assistant with a small business based in Wales, I have gained knowledge that has helped me secure the building blocks to start my career.”

Rose Turton
BA (Hons) Marketing Management Graduate

Jack Stacey  
 

“Within my role as Marketing Executive I supported a leading Welsh butter and spreads manufacturer, which included the experience of leading on their first ever TV campaign on ITV 1 Wales and S4C.
Without the expertise of the marketing lecturers, and the confidence that opportunities on BA (Hons) Marketing Management gave to me, I would not be in the position that I am in today. I now have my dream job as a marketer within the food and drink industry.”

Jake Stacey
BA (Hons) Marketing Management, MSc Digital Marketing Graduate and Marketing Executive in the food and drink industry

Meet the Team