Dr. Ruth Fairchild

Dr Ruth Fairchild

Dr Ruth Fairchild
Reader in Oral and Public Health Nutrition 

Email: rfairchild@cardiffmet.ac.uk
Back To Profiles

My role at the ZERO2FIVE Food Industry Centre

I am an academic member of staff and a registered nutritionist with considerable research and lecturing experience in Nutrition (basic and applied including sports nutrition), new product development and sensory analysis.

I am an academic advisor for ZERO2FIVE Food Industry Centre projects that require inputs such as bespoke sensory analysis training for companies, market research and logistics/ technical aspects of product development especially products with nutritional or health claims or those designed for specific age groups.  I validate the nutritional analysis and nutrient labelling of products and am involved in sensory analysis including by specialist panel.  I am phlebotomy trained and help Glycaemic load (GL) testing of food products for companies to enable them to display credible GL figures on their products.

I am also an academic advisor for graduates that take up KITE/HELIX placements in industry, working with over 40 companies over the last 20 years. This experience literally feeds into my teaching of students providing continual professional updating.

Previous Experience

  • Reader in Oral and Public Health Nutrition Cardiff Metropolitan University since November 2020

  • Invited scholar ESRC Business Relationships Accountability and Sustainable Society Research Centre, Cardiff University. October 2005 – August 2006. 

  • Senior lecturer SGIHE/ UWIC/ Cardiff Metropolitan University 1995-2020.

  • Lecturer (Food Science and Nutrition) Sheffield Hallam University 1991-1995

  • Postgraduate exchange student – taking and assisting in postgraduate and undergraduate classes in nutrition, sensory analysis, biochemistry at the University of Illinois at Urbana Champaign 1986-1987.

Qualifications and Professional Memberships


  • BSc (Hons) Home Economics Science of Nutrition, University of Wales
  • PhD Nutrition, University of Wales
  • PGCE Higher Education, PGCE

Professional Memberships 

  • Registered nutritionist (Nutrition Society/ association for Nutrition)
  • Welsh Institute of Performance Science, Research Steering Group Nutrition Co-lead

Journals and Publications


  • Setarehnejad A., Fairchild R.M. (2021) Erosive potential of commonly available vapes: a cause for concern?. British Dental Journal. 231 (8) 487-491.  https://doi.org/10.1038/s41415-021-3563-1 
  • Douglas, G., Morgan, M., Murphy, J, Fairchild, RM (2020) Signpost to the new normal. An evidence-based summary from the British Association for the Study of Community Dentistry. Dental Nursing. July, 350-352. Invited contribution.
  • Hershaw C., Fairchild RM., Waddington R., Morgan MZ. (2020). Could changes in UK trade agreements affect the fluoride content of imported foods? Dental Health. 59 (6) 36-37.
  • Fairchild, RM., & Morgan, M. Z. (2020). Using a questionnaire to determine children’s attitudes to, knowledge of, and use of sports drinks. SAGE Research Methods Cases. https://dx.doi.org/10.4135/9781529718638  
  • Louis L, Fairchild RM, Setarehnejad A (2019) Effects of ingredients on sensory attributes of gluten-free breads available in the UK. British Food Journal. 121 (4) pp. 926-936.
  • Clapp O, Morgan MZ, Fairchild RM (2019) The top 5 Selling UK Energy Drinks implications for dental and general health. British Dental Journal. 226, 493–497 https://doi.org/10.1038/s41415-019-0114-0  
  • Fairchild RM (2019) Research insights: Let’s think about energy drinks. British Dental Journal. 226 pp. 665-665.
  • Fairchild RM & Morgan MZ (2019) Taking back control of what you eat BDJ Team. 6, Article number: 19016. 
  • Khehra, R., Fairchild, RM. & Morgan, MZ. (2018) UK children's breakfast cereals – an oral health perspective. British Dental Journal. 225, 164–169. https://doi.org/10.1038/sj.bdj.2018.531. 
  • Fairchild RM and Morgan MZ (2018) Sweet and Sour, the double whammy for oral health: why should we be concerned? Dental Health September 2018 p. 23-30. 
  • Fairchild RM, Broughton, D., Morgan M.Z. (2017) Knowledge of and attitudes to sports drinks of adolescents living in South Wales UK. British Dental Journal; 222. 931-935. https://www.nature.com/articles/sj.bdj.2017.542   
  • Aljawad A, Morgan MZ, Fairchild RM, Rees JS (2017) Investigation of the erosive potential of sour novelty sweets. British Dental Journal; 21; 222(8):613-620. DOI: 10.1038/sj.bdj.2017.363.
  • Morgan, MZ, Broughton, D., Fairchild, RM (2016) A survey of sports drinks consumption amongst adolescents.  British Dental Journal. 220 (12):639-43. DOI: 10.1038/sj.bdj.2016.449  
  • Paper featured as a BDJ Featured research article see Coe (2016) Energy or taste – why are teenagers drinking sports drinks? https://www.nature.com/articles/sj.bdj.2016.558 
  • Morgan, MZ, Fairchild, RM, Broughton, D., (2016) Show the red card on sports drinks. Dental Nursing. 12, (9) https://doi.org/10.12968/denn.2016.12.9.510   
  • Aljawad, A, Morgan, MZ, Rees, J, Fairchild, RM (2016) The availability of novelty sweets for high school children. British Dental Journal. 220: 575-579. DOI:10.1038/sj.bdj.2016.412. Also Coe Research insights. Sweet tooth: What pocket money is buying today. British Dental Journal. 221 (1) pp. 18-19. https://www.nature.com/articles/sj.bdj.2016.490    
  • Chapman, KJ, Fairchild RM & Morgan MZ (2014) Food references in UK children’s magazines – an oral health perspective British Dental Journal 217: E20. Online article number E20. DOI: 0.1038/sj.bdj.2014.1007. 
  • Chapman, KJ, Fairchild RM & Morgan MZ (2014) Sugar loaded messages in pre-teen magazines. BDJ Team. 132. pp. 8-13. DOI: 0.1038/bdjteam.2014.132. 
  • Stewart, KF, Fairchild, RM., Jones, R.J., Hunter, L., Harris, C., Morgan, MZ. (2013) Children’s understandings and motivations surrounding novelty sweets: a qualitative study. International Journal of Paediatric Dentistry 23(6), 424-434. DOI: 10.1111/ipd.12012.
  • Fairchild R.M. & Collins A. (2011) Serving up Sustainable and Healthy School Meals? An analysis of school meal provision in Cardiff (UK). Journal of Environmental Policy and Planning. 13 (3) pp. 209-229. DOI:10.1080/1523908X.2011.578402. 
  • Shah K, Hunter M.L., Fairchild RM and Morgan MZ (2011) A comparison of the nutritional knowledge of dental, dietetic and nutrition students. British Dental Journal. 210, (1), 33-38.  DOI:10.1038/sj.bdj.2010.1184. 
  • Morgan MZ, McFarlane E, Stewart KF, Hunter ML, Fairchild RM. (2010) An assessment of nutritional information in oral health education leaflets. Community Dental Health. 27, 81-88. http://dx.doi.org/10.1922/CDH_2393Morgan08  
  • Morgan MZ, Fairchild RM, Phillips A, Stewart K & Hunter L. (2009) A content analysis of children's television advertising: focus on food and oral health. Public Health Nutrition. 12, 748–755. DOI: 10.1017/S1368980008003169. 
  • Hunter ML, Patel R, Loyn T, Morgan MZ, Fairchild RM, Rees JS. (2008) The effect of dilution on the erosive potential of a range of fruit squashes: a pilot study in vitro.   International Journal of Paediatric Dentistry. 18: 4, 251-5. DOI: 10.1111/j.1365-263X.2008.00917.x. 
  • Collins A and Fairchild RM (2007) Sustainable Food Consumption at a Sub-national Level: An Ecological Footprint, Nutritional and Economic Analysis', Journal of Environmental Policy & Planning, 9:1, 5 – 30. DOI: 10.1080/15239080701254875  
  • Fairchild RM and Morgan M.Z (2007) Delivering multi-disciplinary public health in action – the Cardiff food strategy case study. Public Health Nutrition. 10: 42-48. DOI: 10.1017/S1368980007217963.
  • Fairchild RM., Ellis PR., Byrne AJ., Luzio SD., Mir MA. (1996) A new breakfast cereal containing guar gum reduces postprandial plasma glucose and insulin levels in non-diabetic subjects.  British Journal of Nutrition. 76, pp.63-73. http://dx.doi.org/10.1079/BJN19960009 
  • Fairchild RM., Daniels CEJ., Ellis PR. (1991) A survey of the use of special diabetic food products by diabetics.  Practical Diabetes. https://doi.org/10.1002/pdi.1960080314  
  • Fairchild RM., Daniels CEJ., Ellis PR. (1990) A survey of the use of special diabetic food products by diabetics.  Journal of Human Nutrition and Dietetics, 3, pp.311-316.

For more research publications, please see here 


Conference contributions:

  • Carter H, Watkeys L, Setarehnjhad A, Fairchild RM (2021) Low dose, wholegrain mustard supplementation associated with beneficial effects on fasting glucose and cholesterol in adults. 35th International EFFoST Conference,  Healthy Individuals, Resilient Communities, and Global Food Security. Driving availability and digestibility of nutrients theme. 3rd Nov 2021, 15.20. Lausanne, Switzerland. O19.6 . 
  • Fairchild RM and Morgan MZ (2018) The oral health concerns of energy drinks. Presentation at University of Liverpool, London campus. The UK governments Energy drinks consultation. University of Liverpool Law & Non-Communicable Diseases Unit. 22nd October. 
  • Aljawad A., Morgan MZ., Fairchild RM., Rees J (2016) The Potential Dental Health Implications of Novelty Sweet Consumption. 63rd ORCA Congress. July 6–9, Athens, Greece. Caries Res 2016; 50:1–91.  [Oral presentation].
  • Aljawad, A, Morgan, M, Fairchild, RM, Coffey, A, Rees, J. (2014) Erosive potential of the most available novelty sweets for high school children in the Cardiff area. Speaking of Science Postgraduate Student Conference. Cardiff. May (Poster prize winner).
  • Chapman K, Morgan MZ, Fairchild RM. (2013) Food references within UK children’s magazines - an oral health perspective. BSoDR Conference, Bath, 9th-11th September. [Oral presentation].
  • Dawson, S., Fairchild, R.M, and Evans, E.W. (2019) What Do International Governments Tell Consumers about Domestic Food Safety? Poster presented at the International Association for Food Protection (IAFP) Annual Meeting on 21st-24th July, 2019 in Louisville, Kentucky, USA.
  • Evans, E. W., Fairchild, R.M., Wickett, H. & Sutherland, M. Making it easier to eat healthily: Consumer perceptions of interventions to make healthier food choices in Wales Poster Presented at: International Conference on Culinary Arts and Sciences. Copenhagen, Denmark, 06-07 July 2017.
  • Dawson, S., Perham, N., Fairchild, RM. & Evans, E.W. (2016) Development of an Assessment Tool to Evaluate Food Safety Communication Adequacy in Food Media Sources. Poster presented at: The 4th International ISEKI_Food Conference. Vienna, Austria. 6th – 8th July 2016
  • Morgan, MZ, Stewart KF, Hunter ML, Jones RJ, Harris C, Fairchild RM. (2009) Ubiquitous, Sweet Trash! Children’s understandings and motivations surrounding novelty sweets. BSA Medical Sociology Group Annual Conference, 2nd -4th September. Manchester. (Poster winner).
  • Fairchild RM. (2009) Nutrition and the NICE obesity guidelines. Presented to the British Society of Paediatric Dentistry, South Wales section. May 13th. Cardiff.
  • Morgan M.Z and Fairchild RM. (2008) Nutrition and NICE obesity guidelines. Presented to the British Society for Disabilities and Oral Health annual conference. December 6th. London. 
  • Fairchild RM (2008) The Environmental Impact of Food: Lessons Learned From Ecological Footprinting. Leeds Clinical Nutrition course. September 3rd. Leeds.
  • Morgan MZ, McFarlane E, Stewart K, Fairchild RM. (2007) An assessment of nutritional information in oral health education leaflets. British Society of Dental Research / Nordisk Odontogisk Förening Joint Scientific Meeting, Durham, April [Oral presentation]. 
  • Fairchild RM. and Collins A. (2007) Ensuring low Ecological Footprint diets are healthy. Implications for organic producers. Organic Centre Wales Welsh Organic Producers’ Conference. October 18th. Builth Wells Showground. 
  • Fairchild RM and Collins A (2007) Jamie Oliver’s School Dinners Campaign: an analysis of the nutritional and environmental impacts. 1st International Ecological Footprint conference. Stepping up the Pace: New Developments in Ecological Footprint Methodology, Policy & Practice 8-10 May. Cardiff.
  • Fairchild RM and Collins A (2006) BRASS school meals seminar: Making school meals more nutritious and sustainable. Glamorgan Building. Cardiff. October 6th.  
  • Collins A and Fairchild RM (2006) Are the residents of Cardiff equally able to access a sustainable, nutritious diet?  Oral Presentation at Royal Geographical Society. London. August.
  • Fairchild RM and Collins A (2006) Food for thought: The ecological footprinting and nutritional analysis of school meals in the UK. Presentation at IFHE Council Meeting, Cape Town South Africa. July.
  • Collins E and Fairchild RM (2006) Alleviating Hunger and Food Insecurity:  The Role of Food Aid for Development. Presentation at IFHE Council Meeting, Cape Town South Africa. July.
  • Fairchild RM and Collins A (2006) Ecological footprinting: ensuring school meals are sustainable and nutritious.  Presentation at School of Health Sciences Research Colloquium. University of wales Institute Cardiff (UWIC). May 15th. 
  • Wakeford E and Fairchild RM (2006) Are low-income consumers disadvantaged by higher-priced and lower-nutritional quality fruit and vegetable availability? A preliminary study. Nutrition Society Conference, Aberdeen 3-6 July. Proceedings of the Nutrition Society, 65, 115A.
  • Fairchild RM and Sullivan I (2005) Working Collaboratively: The Cardiff Food and Health Strategy.  UWIC Third Mission Conference. The Social and Cultural Impact of Universities, Wales Millennium Centre. 2nd November. Invited speaker.
  • Fairchild RM. and Morgan MZ (2005) The Cardiff Food and Health Strategy: Working Collaboratively.  Seminar presentation to School of Health Sciences, UWIC. 23rd November.
  • Morgan MZ and Fairchild RM. (2005) The Cardiff Food and Health Strategy: Working Collaboratively.  Seminar presentation to school of Dental Public Health, Cardiff University Dental School. 17th November.
  • Morgan MZ, Fairchild RM, Whitear B, Jenkins C. (2005) Development of a food and health strategy for Cardiff. Journal of Dental Research. 84 Special Issue A, CD-ROM abstract 0773. International Association for Dental Research, Baltimore, March. (Poster presentation).
  • Fairchild RM (2005) South Wales Food Trainers Forum. April. Organic Food. Safer, healthier and easier to swallow? Bridgend Leisure Centre. 
  • Fairchild RM (2005) Children’s breakfast eating habits. Business in Focus Meeting at Millennium Centre. Cardiff. January. 
  • Wakeford E and Fairchild RM. (2005) A healthy diet: a high cost diet - perception or reality? 3rd International Institute of Consumer Sciences (incorporating home economics) Research Conference. Belfast. Consumption, culture and community 4th-6th July.  Abstract M04-03 International Journal of Consumer Studies 29 (4) July pp. 375. 
  • Fairchild RM (2005) Closing remarks 1st International Federation of Home Economics Young Professionals Network meeting.  Liverpool John Moores University, UK July 5th. 
  • Fairchild RM. (2005) Ecological Footprinting – the Home Economists/Consumer Scientists role: observations from Cardiff.  Presentation and closing remarks at European IFHE meeting Liverpool John Moores University, UK July 6th. 
  • Collins A, Flynn , Fairchild RM (2005) Measuring the sustainability of the Cardiff diet: an Ecological Footprint and Nutritional Analysis. BRASS seminar: Measuring Sustainability of the Food Supply Chain, Cardiff University, Thursday 27th October.
  • Fairchild RM, Morgan MZ (2004) A food and health strategy for Cardiff. Report of the Food and Health Task Group to the Local Health Alliance Board. Cardiff Council Offices. September. 
  • Whitear B, Morgan MZ, Fairchild RM. (2003) Development of a food and health strategy for Cardiff. International Journal of Consumer Studies 27 (3) p.219. Institute of Consumer Sciences Research Conference, Cardiff, July.
  • Fairchild RM. (1994) Postgraduate research colloquium, University of Newcastle. Developments in the Diabetic diet.  
  • Fairchild RM., Ellis P.R., Luzio S.D., Byrne A.J., Mir M.A. (1991) The effect of guar wheatflakes on postprandial blood glucose, plasma insulin and C-peptide in healthy subjects.  Proceedings of the Nutrition Society, 50, 59A.
  • Fairchild, R M., Daniels, CEJ., Ellis, PR., Naqvi, SHM., Kwan, RMF. & Mir, MA. (1990). Effect of two types of guar gum in solid and liquid foods on postprandial blood glucose, plasma insulin and C-peptide in healthy subjects. Proceedings of the Nutrition Society 49, 54A. Presented in Cambridge.

For more conference contributions, please see here