Hélène Grousset-Rees

Department: Tourism, Hospitality and Events Management

Office/Location: 1.57A, Ogmore Building, Cardiff School of Management, Llandaff Campus

Telephone: +44 (0)29 2020 5684

Email: hgrousset-rees@cardiffmet.ac.uk

Staff Overview

I’m originally from France and came to the UK to study languages and Business Studies at University. After finishing my degree, I worked in hospitality in Germany for several years. That triggered my interest in tourism, so I did an MSc in Tourism Management when I returned to the UK. After that, I worked for destination management organisations for over 10 years before becoming a lecturer. My previous roles involved working closely with many small tourism businesses and on large digital marketing projects. I feel passionate about both of these areas as they are what drives a vibrant, sustainable, and resilient tourism industry.


​I teach on a range of modules including Visitor Attractions Management, Diversity, field study, marketing, public relations and digital marketing. I also lecture on the hospitality and events programmes.

I supervise Undergraduate and MSc dissertation projects.


​2021: Exploring UK media’s influences on public perceptions of LGBTQIA+ representations at Pride festivals.

2020: Digital Literacy of Tourism, Hospitality and Events Students at Cardiff Metropolitan University.

Key Publications

Other Projects and activities

External Links