Dr Dan Taylor

Department: Marketing and Strategy

Office/Location: 1.41C, Ogmore Building, Cardiff School of Management, Llandaff Campus


Email: Dtaylor2@cardiffmet.ac.uk

Staff Overview

​Dan is a senior lecturer in Strategic Management with over 13 years’ experience of working in Higher Education prior to joining Cardiff School of Management in 2023. Within that time, Dan has been a course leader for Business Top Up courses and the BA (Hons) Business and Management course at his previous institution.

Experienced in teaching at both undergraduate and postgraduate levels, in addition to dissertation supervisions, Dan has also led the validation and revalidation of a number of courses.

Prior to returning to academia, Dan worked at senior management levels within the private and third sectors, developing, co-ordinating and implementing strategic plans.


​​Dan has extensive experience in teaching a variety of modules at undergraduate and postgraduate levels.

With Strategic Management as his course subject, Dan has taught a variety of strategy-based modules, including Strategic Tools and Techniques, Strategic Management Theories, Business Analysis and Strategic CSR. In addition to these, Dan has also developed modules focusing around Knowledge Management, Ethics and CSR and Social Capital. Outside of strategy, Dan has developed modules around Work Based Learning and led dissertation modules at undergraduate and postgraduate levels.


​​As an active researcher, Dan’s research interests include Governance in the Third Sector (PhD focus), Corporate Social Responsibility, Social Enterprise, Inclusion and Development.

Key Publications


White, G.R.T., Allen, R., Samuel, A., Taylor, D., Thomas, R. and Jones, P. (2022), "The Ecosystem of UK Social Entrepreneurship: A Meta-Analysis of Contemporary Studies", Pickernell, D.G., Battisti, M., Dann, Z. and Ekinsmyth, C. (Ed.) Disadvantaged Entrepreneurship and the Entrepreneurial Ecosystem (Contemporary Issues in Entrepreneurship Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. 193-218. https://doi.org/10.1108/S2040-724620220000014009

Phillips, S., & Taylor, D. (2020). Corporate social responsibility in non-profit organizations: The brokerage role of community housing mutual. Strategic Change,29, pp.425–434.

White, G.R., Samuel, A., Pickernell, D., Taylor, D. and Mason-Jones, R., (2018) Social entrepreneurs in challenging places: A Delphi study of experiences and perspectives. Local Economy, 33(8), pp.800-821.

Samuel, A., Taylor, D., White, G.R.T. and Norris, M. (2018) Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign. Journal of Brand Management 25, pp.53–67 (2018). https://doi.org/10.1057/s41262-017-0067-z

Taylor, D., & Packham, G. (2016). Social inclusion through ICT: Identifying and overcoming barriers to ICT use. Strategic Change, 25(1), pp.45–60. https://doi.org/10.1002/jsc.2046

Conference Presentations

Taylor, D. & Phillips, S. (2018) Corporate Social Responsibility in Non-Profit Organisations: Creating Value in Community Housing Mutuals. Presented at: 7th International Conference on Social Responsibility, Ethics and Sustainable Business Practice, Oslo, Norway, 12-13 October

Samuel, A., White, G. and Taylor, D. (2017) The potential of place to authenticate corporate social responsibility? Presented at: 6th International Conference on Social Responsibility, Ethics, and Sustainable Business, Berlin, Germany

Samuel, A., Taylor, D. and White, G. (2016) Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levis’ ‘Go Forth Braddock’ Campaign.’ Brands that do good. Presented at: Brands That Do Good' Academy of Marketing and The Journal of Brand Management, Bradford, UK, 27-30 April 2016

Other Projects and activities

​​2018/19 – Advisor and critical friend to the National Union of Students in the development of their new National Governance Framework (part of the NUS Task and Finish Group)

2014/15 – Worked with local SME’s as part of the Strategic Insights Programme, helping them develop various aspects of strategic management within their organisations.

External Links

​​External panel member for National Colleges of Ireland – Revalidation of all Postgraduate Business Provision.

External panel member for University of Portsmouth, School of Strategy, Marketing and Enterprise – Revalidation of all Undergraduate courses involving Partnership Provision.

Fellow of the Higher Education Academy.

Member of the Chartered Management Institute