S4C invests in Cardiff Met sports and journalism talent to attract new faces

S4C has announced a new sports journalism bursary which will now be available for Cardiff Metropolitan University students – with the aim of attracting new talent from under-represented backgrounds in to broadcasting.

The S4C Sports Media Bursary offers the successful candidate the opportunity to develop skills on Cardiff Met’s MSc Sport Broadcast course. In addition, the successful person will gain hands-on experience with S4C’s digital sports team and some of Wales’ largest production companies, and the opportunity to gain paid work after the course has ended.

Joe Towns, Course Director of the Sport Broadcast Master’s Degree at Cardiff Metropolitan University, said of the S4C Sports Media Bursary: “This opportunity is perfect for anyone looking to work in sport broadcast production. The combination of university-based training and hands-on work experience is special. With a summer of sport ahead of us, now is the perfect time to apply to be a part of this exciting industry in the future.”

S4C is already offering the T. Glynne Davies Journalism Scholarship with Cardiff University – allowing the opportunity to study on the MA JOMEC Broadcast Journalism course.

It is hoped that the bursaries will appeal to people with minority ethnic heritage, disability and/or who come from a disadvantaged socio-economic background. The Journalism Scholarship is also open to anyone who is the first to speak Welsh fluently within the family.

Llion Iwan, S4C’s Chief Content Officer, said of the two bursaries: “We are delighted to collaborate with Cardiff Metropolitan University and Cardiff University and to invest in this training. S4C is determined to help talented people in Wales develop the skills necessary to become part of our workforce, whatever their backgrounds. We encourage anyone who has a desire to work in the broadcasting world, to really consider applying for these great opportunities.”

Applications for the 2025/26 S4C Sports Media Bursary are now open and students can apply through the S4C webpage.

Find out more about Cardiff Met’s Sport Broadcast master’s media degree.