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Tourism Society Cymru and Cardiff Met Launch Inaugural Next Tourism Generation Student Competition

​January 20, 2020

Cardiff Metropolitan University
Tourism Society Cymru and Cardiff Met Launch Inaugural Next Tourism Generation Student Competition


The Tourism Society Cymru has teamed up with the Next Tourism Generation (NTG) project based at Cardiff Metropolitan University inviting colleges, universities and students from across Wales to pitch their best ideas for future engagement in the tourism industry.

Research undertaken in 2019 by NTG showed a need for better collaboration between industry and education, and a need to address digital and sustainability skills gaps in the tourism industry. The aim of this competition is to bring together students and industry representatives to identify best practice in learning.

The competition is inviting students enrolled on further and higher education courses that have a component relating to tourism and travel, hospitality, events, heritage, and food and beverage to pitch innovative ideas for the sector to leading industry representatives.

The competition brings together leading industry representatives and academics, bringing together tourism sectors to network and develop best practice.

On launching the competition, John Walsh-Heron, Chair of Tourism Society Cymru said: "This competition supports our goals in Wales to bring tourism sectors together to network and develop best practice, support academic development and encourage understanding of sustainable tourism. Students today have a unique view of the world around them and can be innovative in their future careers demonstrating new ways we can open up our hospitality offer."

Dean of the School of Management, Professor David Brooksbank said: "Cardiff Met's Tourism, Hospitality and Events programmes craft a new generation of experience specialists. Our academics in these disciplines are some of the foremost in their fields. I'm delighted that we are able to inspire a new generation of students with this competition, showcasing our approach to innovation and close connections with industry leading partners."

The competition will culminate in an awards ceremony in March 2020 at Cardiff Metropolitan University. The competition is open to students enrolled in further education and higher education in Wales.

An application entry form, guidelines and the judging criteria can be found on the NTG website.