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Collaborating with employers to meet skills needs

​News | 15 June, 2021


Data, technology and creativity agency Yard has joined forces with academics at Cardiff Metropolitan University to innovate and expand into new services during the coronavirus pandemic.

Thanks to two Welsh Government backed Knowledge Transfer Partnerships (KTP), academics at Cardiff Met have been contributing to enhancing the performance of the South Wales based business, improving the quality and services provided to some of the UK’s biggest blue-chip businesses. Funded through Innovate UK, part of UK Research and Innovation, KTPs provide an opportunity for businesses to collaborate with leading academics to problem-solve and ultimately develop an area of their business in a controlled risk-managed environment. 

A marketing intelligence agency helping household brands stay ahead of the curve by decoding complex data to predict consumer behaviour, Cardiff-based Yard has developed an industry leading algorithm approach to support leading businesses to improve their visibility and marketplace performance. This has been made possible by the support received from academics in the Cardiff School of Technologies, enabling Yard to integrate new data driven solutions into their inhouse products, improving the quality of the service offer producing results unrivalled by market competitors. 

Yard’s ongoing partnership with Cardiff Met continues to contribute to the success of big brand and new-to-market ethical products.  

Paul Newbury, Yard Co-founder and Chief Technology Officer explained, “We greatly value our partnership with Cardiff Met which has allowed us to enhance our service offering and subsequently the results we drive for clients. Through the knowledge share programme, our algorithmic approach enables brands to further utilise their data - ahead of the market.”

Matthew Taylor, Director of Innovation at Cardiff Met, said: “Partnerships such as the one we have with Yard underpin Cardiff Met’s approach to working with industry. Putting academic theory into practice often unearths unforeseen challenges that stimulate and excite our academic research and feed back into our students’ learning experience.”