Professional Rivalry and the Quest for Strategizing Privileges Among Middle Managers

Wolf, C., Burke, G. T. & Glanfield, K., 17 Meh 2025, Yn: Academy of Management Proceedings. 2025, 1

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Influencer marketing in Egypt: An exploration into generational perspectives

Moustafa, N., Glanfield, K. & Costello, J., 1 Ion 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (gol.). Taylor and Francis, t. 91-114 24 t.

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Service-dominant logic: reframing category captainship and retailer category management

Benson, M. C., Glanfield, K., Hirst, C. & Wakenshaw, S., 11 Gorff 2023, Yn: International Journal of Retail and Distribution Management.

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Practitioner module partnership and sponsorship

Glanfield, K., 15 Hyd 2019, Learning and Teaching in Higher Education: Perspectives from a Business School. Edward Elgar Publishing Ltd., t. 271-278 8 t.

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Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets

Glanfield, K., Ackfeldt, A. L. & Melewar, T. C., 25 Ion 2018, Yn: Journal of General Management. 43, 2, t. 63-69 7 t.

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Corporate Identity at the Stakeholder Group Level

Glanfield, K., Saunders, J., Evanschitzky, H. & Rudd, J. M., 3 Maw 2017, Yn: International Studies of Management and Organization. 47, 2, t. 135-158 24 t.

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My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an Acquisition

Glanfield, K., de Chernatony, L. & Suvatjis, Y., 28 Meh 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, t. 663-675 13 t. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Internal marketing

Glanfield, K., 2 Ion 2012, The Marketing Century: How Marketing Drives Business And Shapes Society the Chartered Institute of Marketing. Kourdi, J. (gol.). wiley, t. 203-224 22 t.

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